Microsoft Loop vs LeadFlip
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Microsoft Loop
This app facilitates collaborative thinking, planning, and creation across devices. It brings together teams, content, and tasks, allowing users to capture ideas, manage projects, and communicate in real-time. Seamlessly integrate with existing tools for a unified workflow.
- Co-creation experience
- Content and task management
- Idea capture and task lists
- Project workspace
- Real-time commenting and reactions
- Customizable notifications
- Cross-Microsoft 365 component editing
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Think, plan and create together with Loop on the go. Microsoft Loop is a transformative co-creation experience that brings together teams, content and tasks across your tools and devices. Designed for the way you work, Loop can help you think, plan, and create together. • Capture ideas, create task lists, and insert photos to your Loop pages to express your thoughts. • Bring all your project content into a Loop workspace to help your team focus on what matters. • Comment and react in the app to quickly collaborate on the go. • Get only the notifications you care about and jump right back into what needs the most attention. • Edit and share Loop components across Microsoft 365 to help your team be on the same page in one place. To get started, download Loop, and sign in with your Microsoft Account or the account assigned to you by your work or school. This app is provided by either Microsoft or a third-party app publisher and is subject to a separate privacy statement and terms and conditions. Data provided through the use of this store and this app may be accessible to Microsoft or the third-party app publisher, as applicable, and transferred to, stored and processed in the United States or any other country where Microsoft or the app publisher and their affiliates or service providers maintain facilities. Please refer to the End User License Terms for Microsoft Loop. By installing the app, you agree to these terms and conditions. Privacy terms: https://aka.ms/privacy Please refer to the Microsoft Software License Terms, see “License Agreement” under Information. By installing the app, you agree to these terms and conditions.
LeadFlip
Enhance your leadership with daily Enneagram-based practices. Receive personalized daily cards, prepare for challenging conversations, and gain insights into your type and how to interact with others. Features include AI-generated weekly summaries and extensive device integration.
- Personalized daily Enneagram cards
- Prep for difficult conversations
- AI-generated weekly summaries
- Enneagram type insights
- Home/Lock Screen widgets
- Apple Watch app
- iCloud sync
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LeadFlip is a daily leadership practice built on your Enneagram type. ONE CARD A DAY, CHOSEN FOR YOU Every morning there's one card — a reframe, a truth about your type, a scenario you'll recognize, a quote worth sitting with — with one small thing to try before the day is over. It isn't next in a list. It's chosen from what you named yesterday, which cards you follow through on, and how the day went. Every card tells you why it was picked. TWO MINUTES IN THE MORNING, ONE AT NIGHT Name where today might trip you up. In the evening, close the day by noticing whether it did. That's the whole ritual, and the rest of the app exists to make those minutes count. PREP ME Walking into a 1:1, hard feedback, a no you've been avoiding? Pick the situation and get three lines written for your type: what you'll be tempted to do, one move, and a sentence you could actually say. Add the person you're facing and get the same for the two of you. A Live Activity keeps the line on your Lock Screen, then asks how it went. THE WITNESS On Friday evening, if you choose, the Witness writes you a short letter about the week — quoting what you named, noticing what you tried and what you skipped, ending with one question. It's written on your iPhone with Apple Intelligence where available. Claude, an AI model made by Anthropic, writes it only if you allow it, on a screen that shows what would be sent. Off by default, and your journal is never part of it. Every letter written by Apple Intelligence or Claude has a Report link. YOUR TYPE The whole Enneagram, drawn: your point lit, your wings, your stress and growth arrows. How you lead, at your best, under stress. And for every other type — how to work with them, where you two grind, the bridge, a line to say. EVERYWHERE YOU ARE Home Screen and Lock Screen widgets. An Apple Watch app you can talk to — name your morning by voice, rate the day from your wrist — with the same card on your watch face. Siri and Shortcuts. iCloud sync in your private iCloud. The sky follows the real clock. ON IPHONE DUO With iOS 27.1, closed, the cover is today's card, with Tried it, Save and Share down the side. Open it like a book and the whole day sits on one spread: the deck on one page, the day's practice on the other. Before a conversation, stand it half-folded: your Prep me card above the fold, your notes below. These appear only on iPhone Duo with iOS 27.1. YOURS, ON YOUR PHONE No accounts. No tracking. No analytics. Your ratings, journal, namings, and people stay on your device and in your private iCloud, where we can't read them. LEADFLIP PRO The daily card, the practice, the tracker, widgets, and the watch are free. LeadFlip Pro, an in-app purchase, adds the Witness's AI-written letter, Prep me with your calendar and your people, and your patterns and history — $39.99 a year after a 7-day free trial, $5.99 a month, or $99.99 once. Family Sharing included. Privacy policy: apexmade.ai/apps/leadflip/privacy Subscription terms: apexmade.ai/subscription-terms Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Screenshots
Verdict
Microsoft Loop and LeadFlip are too close to call on the numbers: across 7 compared parameters — price, update cadence, ads and in-app purchases among them — neither pulls far enough ahead to decide it. What separates them is feature set and interface, not measurable difference.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Microsoft Loop sells 4 in-app purchases, starting at $9.99 per month and LeadFlip sells 3 in-app purchases, starting at $5.99 per month. Whichever you choose, the download price is not the number that matters.
Microsoft Loop ships an update monthly, LeadFlip every 4 weeks. The most recent releases landed on October 27, 2026 and October 26, 2026 respectively.
| Parameter | Microsoft Loop | LeadFlip |
|---|---|---|
| Price | Free | Free |
| Rating | 4.6 (5.1K ratings) — better | — |
| Positive reviews | 21.3% of reviews | — |
| Number of ratings | 5.1K — better | — |
| Update frequency | Monthly | Every 4 weeks — better |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | Freemium |
| Devices | iPhone, iPad | iPhone, iPad, Apple Watch — better |
| Requires iOS | 18.0 | 17.6 — better |
| Further details — not scored | ||
| Size | 167 MB | 22 MB |
| Age rating | 4+ | 4+ |
| Developer | Microsoft Corporation | Apex Made, LLC |
Customer experience
Microsoft Loop
LeadFlip
Bugs and requests
Microsoft Loop
Reported bugs
5 issues- App crashes on certain workspaces
- Inability to save new content
- Formatting issues with code blocks
- Keyboard issues and cursor jumping
- Inconsistent theme and UI behavior
Requested features
5 requests- Ability to duplicate pages
- Improved handwriting and whiteboard support
- Export/copy to Word or PDF
- Offline functionality
- Better access management and guest collaboration
LeadFlip
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Microsoft Loop
- Microsoft 365 Personal$9.991 Month
- Microsoft 365 Family$12.991 Month
- Microsoft 365 Personal$99.991 Year
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- Microsoft 365 Family$129.991 Year
LeadFlip
- LeadFlip Pro — Monthly$5.991 Month
- LeadFlip Pro — Annual7 Days trial$39.991 Year
- LeadFlip Pro — Lifetime$99.99









