Identity Guard vs IdentityProtect.com
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Identity Guard
This app provides comprehensive identity theft and fraud protection. It monitors your personal and financial information, alerts you to suspicious activity in near real-time, and offers U.S.-based fraud resolution support. It also includes tools like credit monitoring, dark web monitoring, and a secure VPN.
- Personal information monitoring
- Near real-time fraud alerts
- U.S.-based fraud resolution
- $1M identity theft insurance
- Credit monitoring
- Dark web monitoring
- Secure VPN for safe browsing
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Award-Winning Identity Protection For over 25 years, Identity Guard has been an industry pioneer and leader in identity theft and credit protection services. Our mission is to help families and individuals protect their personal, credit, and financial assets from the constantly evolving threats of fraud so you can live your life with peace of mind. Since then, we’ve helped protect over 38 million people with Trustpilot ratings over 4.5-stars as rated by our customers. This powerful and extensive identity theft protection is available on your mobile device. Here’s how Identity Guard protects you: 1. We monitor your personal information, credit, and bank account for signs of fraud. 2. We alert you to fraud in near real-time. 3. If you’re a victim of fraud, our U.S-based fraud agents will help you resolve the issue. 4. All plans offer $1M identity theft insurance to cover legal fees, stolen funds, and more.* 5. Our plans offer a variety of tools to help detect fraud which may include credit monitoring, dark web monitoring, near real-time alerts, credit lock, and so much more. More privacy and protection than ever before. - Data Removal. Spam and robocalls be gone! We’ll send automatic requests on your behalf to request removal of your info from some of the largest data brokers that may be selling your personal info. - Secure VPN for Safe Browsing. Download our browser app, and with a click we’ll block phishing and scam sites that may steal your personal and financial info. Our VPN secures your privacy and identity. - Anti-tracker and Ad Blocker. With one-click, browse privately and with less distraction. Our browser extension helps to block ads and online trackers. An Identity Guard subscription is required. - Payment will be charged to your iTunes account at confirmation of purchase. - Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the subscription period. - Length of subscription: one year - Account will be charged for renewal within 24-hours prior to the end of the current period, and identify the cost of the renewal. - Price of subscription: annual plan of $299.99 - Subscriptions may be managed by the user and auto-renewal may be turned off by going to the user’s Account Settings after purchase. - No cancellation of the current subscription is allowed during the active subscription period. Privacy Policy: https://www.aura.com/legal/privacy-policy Terms of Service: https://www.identityguard.com/legal/terms-of-use *Identity Theft Insurance underwritten by American Bankers Insurance Company of Florida, an Assurant company. The description herein is a summary and intended for informational purposes only and does not include all terms, conditions and exclusions of the policies described. Please refer to the actual policies for terms, conditions, and exclusions of coverage. Coverage may not be available in all jurisdictions. **“Best for Fast Identity Theft Protection” winner on Forbes Advisor as of Sept. 19, 2022.
IdentityProtect.com
This app offers comprehensive protection against digital threats, identity theft, and financial fraud. It provides real-time alerts, dark web monitoring, and data broker removal to safeguard your personal information and reduce your online footprint. Users also benefit from credit monitoring and up to $1 million in identity theft reimbursement insurance.
- Dark web monitoring
- Real-time exposure alerts
- Data broker removal
- Credit score and report monitoring
- Identity theft reimbursement insurance
- Digital footprint reduction
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In an era where your personal and digital identities are constantly at risk, we are an authority in reliable protection. With our innovative mobile application, you're not just protected; you're steps ahead of digital threats, identity theft, and financial fraud. Our comprehensive suite of services, powered by cutting-edge technology, not only ensures your peace of mind in today's interconnected world but also saves you invaluable time in managing and responding to potential threats. ► Why Choose Our App COMPREHENSIVE PROTECTION: From dark web monitoring to real-time alerts on your Social Security number usage and credit report changes, we offer an all-encompassing alert system so action can be taken of any identity theft and digital fraud. Plus, you're supported with up to $1 Million in Identity Theft Reimbursement Insurance to help resolve issues. PRIVACY AT YOUR FINGERTIPS: Our unique service for online data broker removal and monitoring removes your personal information where it doesn't belong on over 100+ broker sites, reducing your exposure from the hassle of fraud calls, spam calls, identity theft, and unwanted solicitations. CREDIT MONITORING AND INSIGHTS: Stay informed with our Credit Protect feature, offering credit score updates, monitoring alerts for unparalleled financial peace of mind. DIGITAL FOOTPRINT REDUCTION: Minimize your online presence and potential for cyber-targeting with our tailored digital footprint reduction strategies. ► Key Features That Set Us Apart EXPOSURE ALERTS: Stay informed with notifications about potential threats to your identity or changes in your credit report, enabling quick action to minimize impact. DARK WEB MONITORING: We scan the internet's hidden corners and alert you if your personal information is found and potentially being misused for nefarious purposes. PRIVACY AND DATA BROKER REMOVAL: Take control of your online privacy by removing your personal information from over 120 data brokers, with continuous monitoring for any new exposures. CREDIT SCORE & REPORT: Keep a close eye on your financial standing with detailed credit reports and scores, alongside alerts for any significant changes. We are more than just a service—it's a community dedicated to safeguarding what matters most. Our users enjoy peace of mind, knowing they're protected by the most advanced security measures available. Whether you're looking to secure your digital identity, protect your credit, or reduce your online footprint, we are your trusted partner in protecting your identity online and offline. In the unlikely event that your identity is compromised, our dedicated Identity Restoration team, backed by $1 million in theft reimbursement insurance, is here to support you every step of the way. We help you restore your identity in a seamless and stress-free recovery process. At IdentityProtect, we're continuously evolving to counter new digital threats. Our commitment to innovation means you're always protected by the latest in cybersecurity technology. Join us, and take the first step towards comprehensive identity protection and peace of mind. Ready to safeguard your personal and digital identity? Download the mobile application now for a safer tomorrow. With a yearly subscription of just $99.99 you gain complete access to our suite of protective services. Start your journey today! Join us and embrace a secure digital future! Terms of Use: https://www.identityprotect.com/terms-of-use-app Privacy Policy: https://www.identityprotect.com/privacy-policy-app
Screenshots
Verdict
The clearest difference is monetization model: IdentityProtect.com at free with in-app purchases against Identity Guard's subscription. IdentityProtect.com also leads on update cadence (weekly vs every 6 months) and chart position (#190 vs unranked). Identity Guard's advantage is ratings volume (3.1K vs 107) and device support (3 vs 1). On price, rating, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Identity Guard sells 1 in-app purchase, starting at $299.99 per year and IdentityProtect.com sells 7 in-app purchases, starting at $12.99 per month. Whichever you choose, the download price is not the number that matters.
On the App Store both sit at effectively the same score — 4.7 for Identity Guard against 4.6 for IdentityProtect.com. That said, the two scores are not equally well evidenced: Identity Guard has 3.1K ratings behind it against 107, so its average is the more settled of the two. Written reviews are what separate them: 52% of Identity Guard's written reviews are positive against 60% of IdentityProtect.com's.
Identity Guard ships an update every 6 months, IdentityProtect.com weekly. Both last shipped on November 12, 2026.
| Parameter | Identity Guard | IdentityProtect.com |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (3.1K ratings) — better | 4.6 (107 ratings) |
| Positive reviews | 51.9% of reviews | 60.0% of reviews — better |
| Number of ratings | 3.1K — better | 107 |
| Update frequency | Every 6 months | Weekly — better |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Subscription | Free with in-app purchases — better |
| Best chart rank | — | #190 — better |
| Devices | iPhone, iPad, iPod — better | iPhone |
| Requires iOS | 16 — better | 16.4 |
| Further details — not scored | ||
| Size | 245 MB | 94 MB |
| Age rating | 4+ | 17+ |
| Developer | Intersections Inc. | Identity Protect |
Customer experience
Identity Guard
IdentityProtect.com
Bugs and requests
Identity Guard
Reported bugs
8 issues- Login screen freezes
- Incompatible with older devices
- Screens are sometimes confusing and convoluted
- Signing on is not easy and gets frustrating
- Data is not always reliable
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- App just crashes or goes into spinning ring of death after login
- Info on website does not translate to app
- App is very generic and doesn't have quality features
Requested features
2 requests- Dark mode option
- Advanced analytics dashboard
IdentityProtect.com
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Identity Guard
- Ultra Individual$299.991 Year
IdentityProtect.com
- IdentityProtect Membership$12.991 Month
- IdentityProtect Membership$14.991 Month
- Standard Protection$74.991 Year
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- Ultimate Protection$74.991 Year
- IdentityProtect Membership$99.991 Year
- Advanced Protection$99.991 Year
- Advanced Protection2 variants$124.991 Year
Questions
Is Identity Guard free?
Is IdentityProtect.com free?
Which has better reviews, Identity Guard or IdentityProtect.com?
Do Identity Guard or IdentityProtect.com have ads?
Which is updated more often, Identity Guard or IdentityProtect.com?
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