Comparison

Identity Guard vs IdentityProtect.com

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Identity Guard

This app provides comprehensive identity theft and fraud protection. It monitors your personal and financial information, alerts you to suspicious activity in near real-time, and offers U.S.-based fraud resolution support. It also includes tools like credit monitoring, dark web monitoring, and a secure VPN.

Highlights
  • Personal information monitoring
  • Near real-time fraud alerts
  • U.S.-based fraud resolution
  • $1M identity theft insurance
  • Credit monitoring
  • Dark web monitoring
  • Secure VPN for safe browsing
Features
Read full description

Award-Winning Identity Protection For over 25 years, Identity Guard has been an industry pioneer and leader in identity theft and credit protection services. Our mission is to help families and individuals protect their personal, credit, and financial assets from the constantly evolving threats of fraud so you can live your life with peace of mind. Since then, we’ve helped protect over 38 million people with Trustpilot ratings over 4.5-stars as rated by our customers. This powerful and extensive identity theft protection is available on your mobile device. Here’s how Identity Guard protects you: 1. We monitor your personal information, credit, and bank account for signs of fraud. 2. We alert you to fraud in near real-time. 3. If you’re a victim of fraud, our U.S-based fraud agents will help you resolve the issue. 4. All plans offer $1M identity theft insurance to cover legal fees, stolen funds, and more.* 5. Our plans offer a variety of tools to help detect fraud which may include credit monitoring, dark web monitoring, near real-time alerts, credit lock, and so much more. More privacy and protection than ever before. - Data Removal. Spam and robocalls be gone! We’ll send automatic requests on your behalf to request removal of your info from some of the largest data brokers that may be selling your personal info. - Secure VPN for Safe Browsing. Download our browser app, and with a click we’ll block phishing and scam sites that may steal your personal and financial info. Our VPN secures your privacy and identity. - Anti-tracker and Ad Blocker. With one-click, browse privately and with less distraction. Our browser extension helps to block ads and online trackers. An Identity Guard subscription is required. - Payment will be charged to your iTunes account at confirmation of purchase. - Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the subscription period. - Length of subscription: one year - Account will be charged for renewal within 24-hours prior to the end of the current period, and identify the cost of the renewal. - Price of subscription: annual plan of $299.99 - Subscriptions may be managed by the user and auto-renewal may be turned off by going to the user’s Account Settings after purchase. - No cancellation of the current subscription is allowed during the active subscription period. Privacy Policy: https://www.aura.com/legal/privacy-policy Terms of Service: https://www.identityguard.com/legal/terms-of-use *Identity Theft Insurance underwritten by American Bankers Insurance Company of Florida, an Assurant company. The description herein is a summary and intended for informational purposes only and does not include all terms, conditions and exclusions of the policies described. Please refer to the actual policies for terms, conditions, and exclusions of coverage. Coverage may not be available in all jurisdictions. **“Best for Fast Identity Theft Protection” winner on Forbes Advisor as of Sept. 19, 2022.

About

IdentityProtect.com

This app offers comprehensive protection against digital threats, identity theft, and financial fraud. It provides real-time alerts, dark web monitoring, and data broker removal to safeguard your personal information and reduce your online footprint. Users also benefit from credit monitoring and up to $1 million in identity theft reimbursement insurance.

Highlights
  • Dark web monitoring
  • Real-time exposure alerts
  • Data broker removal
  • Credit score and report monitoring
  • Identity theft reimbursement insurance
  • Digital footprint reduction
Currently charting
Read full description

In an era where your personal and digital identities are constantly at risk, we are an authority in reliable protection. With our innovative mobile application, you're not just protected; you're steps ahead of digital threats, identity theft, and financial fraud. Our comprehensive suite of services, powered by cutting-edge technology, not only ensures your peace of mind in today's interconnected world but also saves you invaluable time in managing and responding to potential threats. ► Why Choose Our App COMPREHENSIVE PROTECTION: From dark web monitoring to real-time alerts on your Social Security number usage and credit report changes, we offer an all-encompassing alert system so action can be taken of any identity theft and digital fraud. Plus, you're supported with up to $1 Million in Identity Theft Reimbursement Insurance to help resolve issues. PRIVACY AT YOUR FINGERTIPS: Our unique service for online data broker removal and monitoring removes your personal information where it doesn't belong on over 100+ broker sites, reducing your exposure from the hassle of fraud calls, spam calls, identity theft, and unwanted solicitations. CREDIT MONITORING AND INSIGHTS: Stay informed with our Credit Protect feature, offering credit score updates, monitoring alerts for unparalleled financial peace of mind. DIGITAL FOOTPRINT REDUCTION: Minimize your online presence and potential for cyber-targeting with our tailored digital footprint reduction strategies. ► Key Features That Set Us Apart EXPOSURE ALERTS: Stay informed with notifications about potential threats to your identity or changes in your credit report, enabling quick action to minimize impact. DARK WEB MONITORING: We scan the internet's hidden corners and alert you if your personal information is found and potentially being misused for nefarious purposes. PRIVACY AND DATA BROKER REMOVAL: Take control of your online privacy by removing your personal information from over 120 data brokers, with continuous monitoring for any new exposures. CREDIT SCORE & REPORT: Keep a close eye on your financial standing with detailed credit reports and scores, alongside alerts for any significant changes. We are more than just a service—it's a community dedicated to safeguarding what matters most. Our users enjoy peace of mind, knowing they're protected by the most advanced security measures available. Whether you're looking to secure your digital identity, protect your credit, or reduce your online footprint, we are your trusted partner in protecting your identity online and offline. In the unlikely event that your identity is compromised, our dedicated Identity Restoration team, backed by $1 million in theft reimbursement insurance, is here to support you every step of the way. We help you restore your identity in a seamless and stress-free recovery process. At IdentityProtect, we're continuously evolving to counter new digital threats. Our commitment to innovation means you're always protected by the latest in cybersecurity technology. Join us, and take the first step towards comprehensive identity protection and peace of mind. Ready to safeguard your personal and digital identity? Download the mobile application now for a safer tomorrow. With a yearly subscription of just $99.99 you gain complete access to our suite of protective services. Start your journey today! Join us and embrace a secure digital future! Terms of Use: https://www.identityprotect.com/terms-of-use-app Privacy Policy: https://www.identityprotect.com/privacy-policy-app

Screenshots

Identity Guard4 screens
IdentityProtect.com4 screens

Verdict

The call

The clearest difference is monetization model: IdentityProtect.com at free with in-app purchases against Identity Guard's subscription. IdentityProtect.com also leads on update cadence (weekly vs every 6 months) and chart position (#190 vs unranked). Identity Guard's advantage is ratings volume (3.1K vs 107) and device support (3 vs 1). On price, rating, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Identity Guard sells 1 in-app purchase, starting at $299.99 per year and IdentityProtect.com sells 7 in-app purchases, starting at $12.99 per month. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.7 for Identity Guard against 4.6 for IdentityProtect.com. That said, the two scores are not equally well evidenced: Identity Guard has 3.1K ratings behind it against 107, so its average is the more settled of the two. Written reviews are what separate them: 52% of Identity Guard's written reviews are positive against 60% of IdentityProtect.com's.

UpkeepUpdate frequency

Identity Guard ships an update every 6 months, IdentityProtect.com weekly. Both last shipped on November 12, 2026.

Scorecard6 real differences · 5 level
Identity Guard versus IdentityProtect.com: the parameters behind the verdict, then further details
ParameterIdentity GuardIdentityProtect.com
PriceFreeFree
Rating4.7 (3.1K ratings) — better4.6 (107 ratings)
Positive reviews51.9% of reviews60.0% of reviews — better
Number of ratings3.1K — better107
Update frequencyEvery 6 monthsWeekly — better
AdsNoNo
In-app purchasesYesYes
MonetizationSubscriptionFree with in-app purchases — better
Best chart rank—#190 — better
DevicesiPhone, iPad, iPod — betteriPhone
Requires iOS16 — better16.4
Further details — not scored
Size245 MB94 MB
Age rating4+17+
DeveloperIntersections Inc.Identity Protect

Customer experience

Identity Guard

All ratings3,072 ratings
Positive93.5%
Neutral2.0%
Negative4.5%
Written reviews108 reviews
Positive51.9%
Neutral4.6%
Negative43.5%

IdentityProtect.com

All ratings107 ratings
Positive93.5%
Neutral2.8%
Negative3.7%
Written reviews10 reviews
Positive60.0%
Neutral0.0%
Negative40.0%

Bugs and requests

Identity Guard

Reported bugs

8 issues
  • Login screen freezes
  • Incompatible with older devices
  • Screens are sometimes confusing and convoluted
  • Signing on is not easy and gets frustrating
  • Data is not always reliable
Show 3 more
  • App just crashes or goes into spinning ring of death after login
  • Info on website does not translate to app
  • App is very generic and doesn't have quality features

Requested features

2 requests
  • Dark mode option
  • Advanced analytics dashboard

IdentityProtect.com

Not enough reviews yet to summarise bugs or requests.

In-app purchases

1 purchases

Identity Guard

Subscriptions1
  • Ultra Individual$299.991 Year
7 purchases

IdentityProtect.com

Subscriptions7
  • IdentityProtect Membership$12.991 Month
  • IdentityProtect Membership$14.991 Month
  • Standard Protection$74.991 Year
Show 4 more
  • Ultimate Protection$74.991 Year
  • IdentityProtect Membership$99.991 Year
  • Advanced Protection$99.991 Year
  • Advanced Protection2 variants$124.991 Year

Questions

Is Identity Guard free?
Identity Guard is free to download, with in-app purchases available.
Is IdentityProtect.com free?
IdentityProtect.com is free to download, with in-app purchases available.
Which has better reviews, Identity Guard or IdentityProtect.com?
Identity Guard is rated higher. Identity Guard averages 4.7 out of 5 from 3.1K ratings, while IdentityProtect.com averages 4.6 from 107 ratings.
Do Identity Guard or IdentityProtect.com have ads?
Neither Identity Guard nor IdentityProtect.com shows ads.
Which is updated more often, Identity Guard or IdentityProtect.com?
Identity Guard ships an update every 6 months, and IdentityProtect.com weekly. Most recently, Identity Guard was updated on November 12, 2026 and IdentityProtect.com on November 12, 2026.

Other comparisons