Seelbach's vs Roger Wilco
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Seelbach's
Shop a wide selection of premium spirits like bourbon, vodka, and whiskey. Get exclusive access to new collections and special offers through app-exclusive notifications and early access.
- Exclusive discounts
- Early access to launches
- Browse premium spirits
- First-to-know notifications
- Secure and fast checkout
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Download the Seelbach's app to access exclusive discounts, early access to collection launches. Everything you love, right at your fingertips. EASY BROWSING Shop the freshest new arrivals across our entire catalog including premium bourbon, vodka, whiskey and more. EXCLUSIVE ACCESS Be first to know about exclusive offers and launches through first-to-know notifications and app-user-only early access. SECURE CHECKOUT IN A FLASH Tap, swipe, shop and secure your new products in an instant with our super easy checkout.
Roger Wilco
This app offers a wide selection of beer, wine, and spirits from a well-established retailer. It highlights competitive pricing, excellent customer service, and a vast inventory. Find your favorite beverages with ease from a trusted source.
- Vast selection of beverages
- Competitive pricing
- Superior customer service
- Family-owned and operated
- Iconic store locations
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Since 1950, Roger Wilco has been South Jersey and Philadelphia’s go-to for beer, wine, and spirits. After being acquired by brothers Joseph and Elliot Arking in 1984, we became a family-owned and operated company known for our variety, vast selection, rock-bottom prices, superior customer service, and iconic geodesic dome shape. Today, there are two state-of-the-art Roger Wilco storefront locations. One is at 600 Route 73 North in Palmyra
Screenshots
Verdict
The clearest difference is ratings volume: Seelbach's at 863 against Roger Wilco's 22. Seelbach's also leads on monetization model (free vs ad-supported). Roger Wilco's advantage is review sentiment (100% vs 81%) and iOS requirement (13.0 vs 15.1). On price, rating, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.9 for Seelbach's against 5.0 for Roger Wilco. That said, the two scores are not equally well evidenced: Seelbach's has 863 ratings behind it against 22, so its average is the more settled of the two. Written reviews are what separate them: 81% of Seelbach's's written reviews are positive against 100% of Roger Wilco's.
Seelbach's ships an update every 5 weeks, Roger Wilco every 6 weeks. The most recent releases landed on October 22, 2026 and October 24, 2026 respectively.
| Parameter | Seelbach's | Roger Wilco |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (863 ratings) | 5.0 (22 ratings) — better |
| Positive reviews | 81.3% of reviews | 100.0% of reviews — better |
| Number of ratings | 863 — better | 22 |
| Update frequency | Every 5 weeks — better | Every 6 weeks |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free — better | Ad-supported |
| Devices | iPhone, iPod | iPhone, iPad, iPod — better |
| Requires iOS | 15.1 | 13.0 — better |
| Further details — not scored | ||
| Size | 56 MB | 95 MB |
| Age rating | 17+ | 17+ |
| Developer | Seelbach's | Ashburn Corporation |
Customer experience
Seelbach's
Roger Wilco
Bugs and requests
Seelbach's
Reported bugs
2 issues- Payment processing issues
- Delayed or unfulfilled orders
Requested features
3 requests- Ability to save payment methods and addresses
- Option to only view in-stock items
- Improved app UI and navigation
Roger Wilco
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Seelbach's
No in-app purchases
Roger Wilco
No in-app purchases
Questions
Is Seelbach's free?
Is Roger Wilco free?
Which has better reviews, Seelbach's or Roger Wilco?
Do Seelbach's or Roger Wilco have ads?
Which is updated more often, Seelbach's or Roger Wilco?
Other comparisons
