Gap vs ButtonUp
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Gap
Browse and shop the latest fashion collections for men, women, and children. Discover new arrivals, exclusive deals, and earn rewards with a convenient and fast online shopping experience.
- Fashion collections for all genders and ages
- Easy online shopping with fast checkout
- In-store pickup option
- Search and filter tools for specific styles
- Earn rewards and GapCash
- App-exclusive deals and new drops
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Browse, shop, and earn rewards with the reimagined Gap app! Feel the #gaplove with the most convenient portal to shop the latest styles. Discover the latest styles at Gap with our new app. Reinvented from the ground up, it's essential for finding the newest styles for men, women, and children. Made for on-the-go shopping, the Gap app delivers the best deals and promos, and is the fastest way to shop online. GAP FEATURES FASHION COLLECTIONS FOR EVERYONE • Find the latest in apparel for all genders • Get clothing and accessories perfect for kids and toddlers • From jeans and shirts to jackets and skirts – the Gap App has something for all ONLINE SHOPPING, MADE CONVENIENT • Shop your favorite trends in just a few taps with our easy checkout process and in-store pickup • Find the styles that fit you with easy to use search and filter tools • Save on your favorite styles, shop app-exclusive deals, new drops, and much more SHOPPING TOOLS & REWARDS • Earn rewards, GapCash, and more when using the app • Manage your Gap Inc. Credit Card (US only), GapCash, and rewards easily with your account • Get notified about new drops, deals, and styles picked just for you Find clothing and accessories collections for all genders, kids, babies, and teens, from just-in collections to year-round classics. Gap brings all the apparel you want to fit your unique style. Denim obsessed? Searching for a particular everyday basic in your favorite color? Find your next wardrobe essential with our easy-to-use search and filter tools. Seamlessly purchase your next outfit with a new and improved checkout process. Add styles to your bag, check out, and find a Gap store near you to expand your closet. Whether dressing up or down, find and shop what you love in seconds. The best part? You can save while looking great. Easily find and apply our best offers and promos directly in the app. Access and redeem your Rewards, GapCash, and more with just a few taps to save on your favorite styles. Download the Gap App today and discover a better way to shop! Download now and feel the #gaplove. Stay tuned for new features on the way!
ButtonUp
Visualize clothing on yourself instantly using just a screenshot. Discover new styles from top brands, try them on virtually, and save your favorite looks to a personal gallery for easy comparison and outfit planning.
- Virtual try-on from screenshots
- Shop top brands within the app
- Personalized look gallery
- Hyper-realistic photo styling
- Outfit planning and comparison
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Try on clothes before you buy them. ButtonUp lets you see how any outfit looks on you, straight from a screenshot. Upload a photo of something you love and get a hyper-realistic image of yourself wearing it in seconds. You can even try on different hairstyles to complete the look. How it works: 1. Screenshot any item you like, from a website, social post, or photo. 2. Upload it to ButtonUp and instantly see it on you. 3. Shop top brands right inside the app and try on outfits as you browse. 4. Save looks to your Gallery to compare fits, plan outfits, and share with friends. Why you'll love it: • Try on clothes from a single screenshot • Try on hairstyles to find your next look • Shop your favorite brands without leaving the app • Build a Gallery of every try-on and favorite outfit • See the drape, silhouette, and fit on your own body, so there's no more guesswork Free vs. Pro: The free version lets you discover new styles and view your Gallery. ButtonUp Pro unlocks unlimited try-ons from your camera roll and while shopping in the app, plus premium features as they launch. Subscription & terms ButtonUp Pro is an optional subscription. Payment is charged to your Apple ID at confirmation of purchase, and the subscription renews automatically unless canceled at least 24 hours before the end of the current period. Manage or cancel anytime in your App Store settings. Any unused portion of a free trial is forfeited upon purchase. TERMS: https://buttonup.app/terms-of-service
Screenshots
Verdict
The clearest difference is in-app purchases: Gap at none against ButtonUp's 5. Gap also leads on ratings volume (409K vs 781) and review sentiment (73% vs 58%). ButtonUp's advantage is ads (none vs shown) and update cadence (every 5 days vs fortnightly). On price, rating, chart position and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. ButtonUp sells 4 in-app purchases, starting at $7.99 per month. Gap asks for nothing beyond the download.
On the App Store both sit at effectively the same score — 4.9 for Gap against 4.8 for ButtonUp. That said, the two scores are not equally well evidenced: Gap has 409K ratings behind it against 781, so its average is the more settled of the two. Written reviews are what separate them: 73% of Gap's written reviews are positive against 58% of ButtonUp's.
Gap ships an update fortnightly, ButtonUp every 5 days. The most recent releases landed on November 10, 2026 and November 8, 2026 respectively.
| Parameter | Gap | ButtonUp |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (409K ratings) — better | 4.8 (781 ratings) |
| Positive reviews | 73.3% of reviews — better | 58.1% of reviews |
| Number of ratings | 409K — better | 781 |
| Update frequency | Fortnightly | Every 5 days — better |
| Ads | Yes | No — better |
| In-app purchases | No — better | Yes |
| Monetization | Ad-supported — better | Freemium |
| Best chart rank | #34 — better | #74 |
| Devices | iPhone | iPhone, iPod — better |
| Requires iOS | 16.0 | 15.4 — better |
| Further details — not scored | ||
| Size | 270 MB | 79 MB |
| Age rating | 12+ | 17+ |
| Developer | Gap Inc. | ButtonUp App LLC |
Customer experience
Gap
ButtonUp
Bugs and requests
Gap
Reported bugs
4 issues- Constant log-out issues
- Unreliable checkout and order tracking
- Inconsistent app behavior across devices
- Broken or missing functionality
Requested features
4 requests- Persistent login and session management
- Improved product filtering and search
- Seamless integration between app and website
- Enhanced rewards and payment features
ButtonUp
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Gap
No in-app purchases
ButtonUp
- Pro$7.991 Month
- Pro$12.991 Month
- Pro3 Days trial$39.991 Year
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- Pro2 variants$39.991 Year
