GUCCI vs Notes on Blindness VR

Revealing the inspirations behind the House's collections, the Gucci App presents ready-to-wear and accessories through engaging narrative and innovative features. With the app, users can download wallpapers, take pictures with stickers and motifs, use Augmented Reality to decorate spaces, virtually try-on accessories and scan select item's authenticity certificates. Watch Gucci fashion shows, play Gucci Arcade games, personalize products in the Gucci DIY section and, through an immersive 3D experience, discover the House's signature bags. Enter special sections, such as Gucci Places, to explore curious corners of the world, and Gucci Garden, designed with the creative spirit of the exhibit space in Florence.

Arte Experience presents: Notes On Blindness, a virtual reality journey into a world beyond sight. "A magical VR Experience" - Guardian "Mesmerizing" - Motherboard - Vice "Poetic and timeless" - Le Monde In 1983, after decades of steady deterioration, John Hull became totally blind. To help him make sense of the upheaval in his life, he began documenting his experiences on audio cassette. These original diary recordings form the basis of this six-part VR experience, an interactive non fiction using new forms of storytelling and gameplay mechanics to explore his cognitive and emotional experience of blindness. Each chapter will address a memory, a moment and a specific location from John’s audio diary, using binaural audio and real time 3D animations to create a fully immersive experience in a ‘world beyond sight’. Notes on Blindness VR is viewable with or without virtual reality headset (cardboard mode or smartphone mode). Notes on Blindness VR is available in English, French and German. Runs on iPhone 5 (or later) and Ipad 5 (or later). Requires iOS 9.3.4 or later versions. For full user experience, please use headphones, raise the volume and increase the luminosity of your phone. Notes On Blindness VR is produced by Ex Nihilo, ARTE France, and the French startup AudioGaming, in co-production with Archer’s Mark. It has been supported by the TFI New Media Fund and Ford Foundation – JustFilms, Centre National du Cinéma et de l’Image Animée (CNC) and Région Midi-Pyrénées.