GUCCI vs VBIC
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
GUCCI
Explore fashion, entertainment, and more with this app. Discover collection inspirations, virtually try on accessories, and decorate your space with augmented reality. Enjoy exclusive content like fashion shows, games, and unique digital experiences.
- Virtual accessory try-on
- Augmented reality decoration
- Downloadable wallpapers
- Interactive games
- Fashion show streaming
- Personalization options
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Revealing the inspirations behind the House's collections, the Gucci App presents ready-to-wear and accessories through engaging narrative and innovative features. With the app, users can download wallpapers, take pictures with stickers and motifs, use Augmented Reality to decorate spaces, virtually try-on accessories and scan select item's authenticity certificates. Watch Gucci fashion shows, play Gucci Arcade games, personalize products in the Gucci DIY section and, through an immersive 3D experience, discover the House's signature bags. Enter special sections, such as Gucci Places, to explore curious corners of the world, and Gucci Garden, designed with the creative spirit of the exhibit space in Florence.
VBIC
Explore the world with immersive 3D/8K virtual guided tours. Access a vast library of documentary, scientific, educational, and artistic content through various subscription levels. Enjoy continuous updates and a 24/7 stream of curated broadcasts.
- 3D/8K virtual guided tours
- Global content library
- Documentary, scientific, educational, artistic content
- Tiered subscription access
- 24/7 streaming
- Continuous content updates
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The VBIC App provides VBIC HTTP Live Streamed (HLS) broadcastings featuring VBIC Editorial moderated virtual guided tours, e.g. HLS virtual guided tours in Egypt, in Europe, and in The Americas. VBIC HLS content creation is dynamic, continuous and serves the VBIC App subscriber with continuous updated access to a huge repository of VBIC HLS documentary, scientific, educational or artistic content. When you download the free VBIC App from the App Store you will be able to access VBIC's HLS content according to the purchased subscription level from your Library, browse the available VBIC HLS broadcastings scheduled for the current subscription term and view rotating featured VBIC HLS shows; a 24/7 stream from VBIC's extensive archive of VBIC HLS broadcastings. A subscription to the VBIC App gives you access to VBIC HTTP Live Streamed (HLS) broadcastings featuring VBIC Editorial moderated virtual guided tours. Subscribers get access to exclusive archived HLS content. - The Bronze Subscription provides access to VBIC HLS broadcastings marked 'Subscription: Bronze' in the Video Library. The Bronze Subscription is an Auto-Renewable Subscription allowing users who purchased the Bronze Subscription the access to VBIC HLS broadcastings marked 'Subscription: Bronze' in the Video Library description as dynamic content for the set period defined by the Bronze Subscription. The Bronze Subscription set of period is 1 month for $5.99. - The Silver Subscription provides access to VBIC HLS broadcastings marked 'Subscription: Silver' and marked 'Subscription: Bronze' the Video Library. The Silver Subscription is an Auto-Renewable Subscription allowing users who purchased the Silver Subscription the access to VBIC HLS broadcastings marked 'Subscription: Silver' and marked 'Subscription: Bronze' in the Video Library description as dynamic content for the set period defined by the Silver Subscription. The Silver Subscription set of period is 1 month for $6.99 - The Gold Subscription provides access to VBIC HLS broadcastings marked 'Subscription: Gold', and marked 'Subscription: Silver', and marked 'Subscription: Bronze' in the Video Library. The Silver Subscription is an Auto-Renewable Subscription allowing users who purchased the Gold Subscription the access to VBIC HLS broadcastings marked 'Subscription: Gold', and marked 'Subscription: Silver', and marked 'Subscription: Bronze' in the Video Library description as dynamic content for the set period defined by the Gold Subscription. The Gold Subscription set of period is 1 month for $8.99 - The Annual Gold Subscription provides access to VBIC HLS broadcastings marked 'Subscription: Gold', and marked 'Subscription: Silver', and marked 'Subscription: Bronze' in the Video Library for a limited duration. The Annual Gold Subscription is a Non-Renewing Subscription allowing users who purchased the Annual Gold Subscription the access to VBIC HLS broadcastings marked 'Subscription: Gold', and marked 'Subscription: Silver', and marked 'Subscription: Bronze' in the Video Library description as dynamic content for the limited duration as defined by the Annual Gold Subscription. The Annual Gold Subscription duration is 1 year at $99.99, once it concludes it must be re-purchased to further access. - In-App Purchases: -- VBIC Germany. Travel advisory: In-depth reports of Germany (Gold Subscription is required). Updates monthly. ( $1.99 one-time charge) -- Upgrade to 8K HLS Streams. In-VBIC Library content enlisted with the "8K" marker in the Video description. VBIC Library content enlisted with "8K" marker in the Video description are upgradeable from 4K (standard) to 8K. ($2.99 one-time charge to upgrade all ) -- Re-stream. You missed a Live Stream? - We re-stream for you . ( $1.99 one-time charge to add previous HLS events to your Library) Privacy Policy: https://www.vbic.net/privacy-policy EULA: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Screenshots
Verdict
The clearest difference is rating: VBIC at 5.0 against GUCCI's 4.0. VBIC also leads on update cadence (every 10 days vs monthly). GUCCI's advantage is monetization model (free with in-app purchases vs subscription) and ratings volume (476 vs 1). On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. GUCCI sells 3 one-off in-app purchases and VBIC sells 9 in-app purchases, starting at $0.99 per month. Whichever you choose, the download price is not the number that matters.
VBIC holds the better App Store score, 5.0 against 4.0. That said, the two scores are not equally well evidenced: GUCCI has 476 ratings behind it against 1, so its average is the more settled of the two.
GUCCI ships an update monthly, VBIC every 10 days. The most recent releases landed on October 14, 2026 and October 7, 2026 respectively.
| Parameter | GUCCI | VBIC |
|---|---|---|
| Price | Free | Free |
| Rating | 4.0 (476 ratings) | 5.0 (1 ratings) — better |
| Positive reviews | 62.0% of reviews | — |
| Number of ratings | 476 — better | 1 |
| Update frequency | Monthly | Every 10 days — better |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases — better | Subscription |
| Devices | iPhone, iPad, Vision Pro | iPhone, iPad, Apple TV, Vision Pro — better |
| Requires iOS | 16.0 — better | 18.0 |
| Further details — not scored | ||
| Size | 126 MB | 1.1 GB |
| Age rating | 12+ | 4+ |
| Developer | Guccio Gucci S.p.A. | Virtual Broadcasting Information Center VBIC LLC |
Customer experience
GUCCI
VBIC
Bugs and requests
GUCCI
Reported bugs
4 issues- App crashes on launch or during use
- Downloading assets takes too long
- Scrolling and navigation issues
- Incompatibility with certain devices
Requested features
4 requests- Bring back the immersive Sabato De Sarno video
- Add more content updates and exclusive features
- Improve in-app shopping experience and integration
- Optimize app performance and stability
VBIC
Not enough reviews yet to summarise bugs or requests.
In-app purchases
GUCCI
- Gucci Arcade: Gucci Camp Game$0.99
- Gucci Arcade: Gucci Grove Game$0.99
- Virtual Sneaker Special Pack$11.99
VBIC
- Bronze$0.991 Month
- Silver$1.991 Month
- VBIC Documentary Channel 3D/8K$5.991 Month
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- Gold$6.991 Month
- Upgrade to 8K HLS Streams$0.99
- VBIC Germany$0.99
- Re-stream$0.99
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- VBIC Documentary Channel$99.99
- Annual$99.99








