Equipment Trader vs TRUEHOUR

EquipmentTrader's mission is to bring everyone who needs heavy equipment to the dealers who sell and rent it. We believe in supporting small business and civic needs through robust search capabilities while keeping an eye on an easy Visitor experience. EquipmentTrader is a part of the Trader Interactive family of sites which also include CommercialTruckTrader, CycleTrader, and RVTrader. At EquipmentTrader, you will find the widest selection of classified ads with over 110,000 listings to choose from and dealers nationwide. EquipmentTrader is the leading online classified advertising service bringing equipment buyers and sellers together in one virtual marketplace. We reach over 1 million active equipment buyers a month through our website. We showcase a variety of earthmoving, agricultural, forestry, mining and industrial equipment, as well as trailers and salvage items. EquipmentTrader provides dealers and independent owners alike access to equipment buyers who are interested in researching and purchasing new and used equipment online. EquipmentTrader is part of TraderOnline.com's network of Web sites covering new and used vehicle categories such as boats, trucks, motorcycles, ATVs and aircraft, as well as general merchandise. Our number one goal is to provide the best service possible for our users. As a division of Trader Interactive, EquipmentTrader boasts the very best in technical support, hardware and software to ensure that we are always ready when you need us.

TRUEHOUR is the financial operating system for equipment-based small businesses. Built for skid-steer operators, landscapers, owner-operator truckers, tractor owners, dozer crews, and small service contractors — it turns the cost of running your machine into a number you can actually charge against. Most small operators undercharge because they don't know what their equipment really costs to own and operate. Fuel, depreciation, interest, insurance, repairs, tires/tracks, and overhead disappear into the noise — and so does your margin. TRUEHOUR makes those costs visible, accurate, and actionable. TRUSTED METHODOLOGY, ADVANCED FOR YOUR BUSINESS TRUEHOUR's cost engine is built on the same Owning & Operating (O&O) calculation standard created by the U.S. Army Corps of Engineers for 70 years — a standard adopted by AGC, Caterpillar, AED, and AACE International as the gold standard for equipment cost calculation. Traditional O&O focused on machine-level costs only. TRUEHOUR adds the Business Overhead Center, automatically allocating business overhead across your fleet on a per-hour basis so your rate reflects the full cost of running your operation. WHAT YOU GET • True Owning & Operating (O&O) cost per hour for every machine — using the trusted industry gold standard • Job estimating with equipment, vehicle, labor, materials, permits, subcontracts, and non-productive time • Real-time profitability engine: break-even rate, recommended rate, sensitivity analysis • Estimated vs. actual job tracking — finally know which jobs made money • AI cost guidance that suggests realistic ranges without ever overriding your inputs • Anonymized benchmark ranges from similar equipment • Machine health score (0–100) — utilization, downtime, repair patterns • End-of-year Schedule C tax summary, ready to hand to your accountant • PDF and CSV export for reports, estimates, and tax summaries • Mobile-first UI built for the job site — gloves, sunlight, one-handed use FREE (BASIC) One machine, full O&O calculation, expense tracking, monthly/yearly reports, basic job estimating, Schedule C summary, AI cost-fill assistance. TRUEHOUR PRO Unlimited machines, save/export/send job estimates, estimated vs. actual analysis, real-time profitability engine, enhanced AI insights, weekly reports, customer/lender-ready summaries, saved equipment templates, cloud backup, cross-device sync (iPhone, iPad, Android, desktop). WHO IT'S FOR • New owner-operators pricing their first jobs • Micro-business contractors running 1–3 machines • Side-hustle equipment owners doing weekend work • Small fleet owners with 2–10 machines and employees • Anyone tired of broken spreadsheets and gut-feel pricing PRIVACY & CONTROL TRUEHOUR never auto-fills your inputs. AI suggests; you decide. Benchmark contributions are anonymized and opt-in. Your data stays yours. Know your true hour. Charge what you're worth. Keep what you earn. Support: support@truehourapp.com TERMS OF USE: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/