Simplifythis vs AestraBook
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Simplifythis
Manage and invoice clients directly from your mobile device. Track unbilled charges and create invoices instantly after providing services. View client details and manage charges efficiently.
- Client management
- Charge tracking
- Instant invoicing
- On-the-go management
- View client details
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Simplifythis is the complete business-management suite for small service businesses — your booking website, scheduling, classes, and card payments, together in one place. Made for physiotherapists, tutors, personal trainers, coaches, salons, and studios. YOUR OWN BOOKING WEBSITE • A beautiful, branded website with online booking built in — no web designer needed • Clients discover your services and classes and book in seconds • Your brand, your site — it looks like it was made just for you SMART SCHEDULING • Manage appointments across your whole team in clean day and week views • Recurring appointments, per-staff calendars, and fast rebooking • Automatic email and text reminders that cut no-shows GROUP CLASSES, MADE SIMPLE • Create classes and courses, and manage enrollment, capacity, and waitlists • One-tap close-out: mark attendance and charge the whole class together • Sell class packs and track prepaid credit automatically BILLING & CARD PAYMENTS • Send professional invoices and get paid by card, powered by Stripe • Auto-bill on a schedule and charge saved cards automatically • Track balances, packages, and credit for every client and household CLIENT SELF-SERVICE • Clients book, reschedule, and pay from their phone or your website • Secure card payments, instant receipts, and booking confirmations • Households share one account, so families and teams book and pay together ALL IN ONE PLACE • Complete client records, notes, and history • Staff roles and permissions for your whole team • A smart dashboard that surfaces exactly what needs you today Simplifythis gives small businesses what the big platforms promise — without the complexity. Set up in minutes and run your whole day from your pocket. Card payments are processed securely by Stripe. Questions? Email support@simplifythis.com.
AestraBook
This platform helps independent business owners manage appointments and showcase their services online. Clients can easily view offerings, check availability, and book services through a customizable page.
- Customizable booking page
- Service and pricing management
- Appointment scheduling
- Deposit collection
- Availability control
- Client experience enhancement
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Aestra is a modern booking platform built for independent business owners who want a better way to manage appointments and present their brand online. Create a beautiful, customizable booking page where clients can view your services, check your availability, review your policies, and reserve appointments in just a few taps. Whether you are a hairstylist, braider, barber, or esthetician, Aestra helps you stay organized while giving clients a polished booking experience that feels professional from the first click. With Aestra, you can: Create a custom booking page Showcase your services, pricing, availability, policies, and brand style in one easy-to-share link. Manage appointments from your phone View upcoming bookings, track client details, and keep your schedule organized wherever you are. Set services, prices, and durations Add your service menu with clear descriptions, pricing, deposits, and appointment lengths. Collect deposits for appointments Require deposits to help secure bookings and reduce last-minute cancellations or no-shows. Control your availability Set when you are available, block off time, and make it easier for clients to book the right appointment. Share a better client experience Give clients a clean, simple way to browse services, choose a time, and book without messy back-and-forth messages. Aestra is designed for independent business professionals who want their booking system to feel as polished as their work. Download Aestra and start building a booking experience your clients will love.
Screenshots
Verdict
The clearest difference is rating: AestraBook at 5.0 against Simplifythis's 4.0. AestraBook also leads on update cadence (every 9 days vs every 3 months) and review sentiment (100% vs 75%). On price, ratings volume, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
AestraBook holds the better App Store score, 5.0 against 4.0. Both are backed by a comparable volume of ratings — 1 and 2 respectively. Written reviews point the same way: 75% of Simplifythis's written reviews are positive against 100% of AestraBook's.
Simplifythis ships an update every 3 months, AestraBook every 9 days. The most recent releases landed on October 23, 2026 and October 24, 2026 respectively.
| Parameter | Simplifythis | AestraBook |
|---|---|---|
| Price | Free | Free |
| Rating | 4.0 (1 ratings) | 5.0 (2 ratings) — better |
| Positive reviews | 75.0% of reviews | 100.0% of reviews — better |
| Number of ratings | 1 | 2 — better |
| Update frequency | Every 3 months | Every 9 days — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad | iPhone, iPod |
| Requires iOS | 16.4 | 15.1 — better |
| Further details — not scored | ||
| Size | 95 MB | 43 MB |
| Age rating | 4+ | 4+ |
| Developer | SimplifyThis | DVNTND LLC |
Customer experience
Simplifythis
AestraBook
In-app purchases
Simplifythis
No in-app purchases
AestraBook
No in-app purchases








