Comparison

Inventory+ Mobile vs SmartOPS

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Inventory+ Mobile

Streamline inventory management from acquisition to disposition. This powerful mobile tool offers faster time to market, risk mitigation, and informed buying decisions with integrated market data and analytics. Instantly update your desktop account and access wholesale data.

Highlights
  • VIN Scanner for easy input
  • Vehicle Photo Management
  • Integrated book values and analytics
  • Market Metrics
  • Access to past appraisals
  • Auction Mode for wholesale data
Features
Read full description

The award-winning Inventory+ Mobile App is the industry’s most powerful mobile tool for inventory management. From acquisition to disposition, Inventory+ Mobile is now the fastest and most efficient way to manage your inventory. Benefits include: • Faster time to market with the ability to merchandise and syndicate a vehicle during the appraisal process. • Mitigate risk and maximize profitability with vehicle values and transactional history. Whether the vehicle is presented as a trade-in or in the auction lanes, integrated book values and TrueScore analytics specific to your market give you a stocking and pricing advantage. • With TrueScore data as part of the appraisal process, you can make informed buying decisions and more accurate offers. • Updates vehicles back to your desktop account instantaneously. • With Auction Mode you can now retrieve run lane information and see wholesale data in the blink of an eye. Optional Wholesale Data Upgrades: • Black Book® • NADA • Kelly Blue Book® • AutionNet® • Market Report • Galves • MMR Features Include: • Vin Scanner for easy input • Quick Add • Manual VIN Entry • Vehicle Photo Management • Market Metrics: Market Days Supply, Cost to Market, Price Variation • Access to past appraisals • Email an Appraisal • Visual interactive graph of competing vehicles and dealers

About

SmartOPS

This reporting application provides fixed operations professionals with real-time business insights. It integrates with existing dealership technology to recommend maintenance services and track performance across multiple locations. Designed for current users of specific dealership management systems.

Highlights
  • Real-time business insights
  • Maintenance service recommendations
  • Multi-store performance comparison
  • Integration with existing DMS
  • Customizable date range selection
  • Username and password protection
Features
Read full description

SmartOPS® SmartOPS® by SmartVMA a reporting application for fixed ops professionals. SmartVMA® designs service process management systems for advisors, technicians and managers to control and increase productivity through a standardized workflow. The system integrates with existing DMS technology to recommend maintenance services based on vehicle make, history and current/previous inspections, thus helping create healthier Repair Orders. SmartOPS by SmartVMA is the first mobile reporting application for fixed ops professionals who demand the latest information on their businesses. With SmartOPS you are able to view individual store performance or compare performance across multiple franchises. With certified integration with nearly every DMS available today, SmartOPS makes it easy to look at service performance and critical processes while on-the-go. SmartOPS is designed for current SmartVMA users who have one of the following systems in their dealership: * SmartADVISOR * SmartTECH * SmartMENU * SmartMANAGER If you want more information on becoming a SmartVMA customer please contact us at (855) 487-7862. Important: This is an app for SmartVMA customers only. You will be notified if you are eligible to use this app. SmartOPS App Features * Custom date range selection * Multi-store reporting * Sort franchises by name or OE brand * Access mobile version of SmartVMA.com * View reports in summary or in detail Security * This app does not use or transmit any sensitive personal or customer information * Username and password protected * Store level access controls by user Requirements * Valid SmartVMA EULA * Validated user account on the Intelligence website at http://intelligence.smartvma.com

Screenshots

Inventory+ Mobile4 screens
SmartOPS4 screens

Verdict

The call

The clearest difference is rating: Inventory+ Mobile at 4.7 against SmartOPS's 4.0. Inventory+ Mobile also leads on update cadence (every 3 weeks vs every 8 months) and ratings volume (504 vs 4). SmartOPS's advantage is device support (3 vs 1). On price, ads, in-app purchases and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Inventory+ Mobile holds the better App Store score, 4.7 against 4.0. That said, the two scores are not equally well evidenced: Inventory+ Mobile has 504 ratings behind it against 4, so its average is the more settled of the two.

UpkeepUpdate frequency

Inventory+ Mobile ships an update every 3 weeks, SmartOPS every 8 months. The most recent releases landed on September 22, 2026 and June 9, 2026 respectively.

Scorecard4 real differences · 6 level
Inventory+ Mobile versus SmartOPS: the parameters behind the verdict, then further details
ParameterInventory+ MobileSmartOPS
PriceFreeFree
Rating4.7 (504 ratings) — better4.0 (4 ratings)
Positive reviews30.0% of reviews—
Number of ratings504 — better4
Update frequencyEvery 3 weeks — betterEvery 8 months
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhoneiPhone, iPad, iPod — better
Requires iOS16.015.1 — better
Further details — not scored
Size95 MB34 MB
Age rating17+4+
DeveloperDealerSocket inc.BG Products, Inc.

Customer experience

Inventory+ Mobile

All ratings504 ratings
Positive91.5%
Neutral2.0%
Negative6.5%
Written reviews90 reviews
Positive30.0%
Neutral5.6%
Negative64.4%

SmartOPS

All ratings4 ratings
Positive75.0%
Neutral0.0%
Negative25.0%

Bugs and requests

Inventory+ Mobile

Reported bugs

4 issues
  • App crashing during use
  • Repeated log-outs and authentication issues
  • Photos not uploading or disappearing
  • Incompatibility with newer iOS versions

Requested features

4 requests
  • Dark mode option
  • Ability to change trim packages
  • Improved photo management and organization
  • Faster VIN scanning and appraisal process

SmartOPS

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Inventory+ Mobile

No in-app purchases

None

SmartOPS

No in-app purchases

Questions

Is Inventory+ Mobile free?
Inventory+ Mobile is free to download, with no in-app purchases.
Is SmartOPS free?
SmartOPS is free to download, with no in-app purchases.
Which has better reviews, Inventory+ Mobile or SmartOPS?
Inventory+ Mobile is rated higher. Inventory+ Mobile averages 4.7 out of 5 from 504 ratings, while SmartOPS averages 4.0 from 4 ratings.
Do Inventory+ Mobile or SmartOPS have ads?
Neither Inventory+ Mobile nor SmartOPS shows ads.
Which is updated more often, Inventory+ Mobile or SmartOPS?
Inventory+ Mobile ships an update every 3 weeks, and SmartOPS every 8 months. Most recently, Inventory+ Mobile was updated on September 22, 2026 and SmartOPS on June 9, 2026.

Other comparisons