SWAP by Maritz vs Leads123 By MicroSpec
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
SWAP by Maritz
This app facilitates sales lead retrieval for trade shows and events. It allows exhibitors to capture, manage, and export leads directly from their smartphones, even offline. The system also provides productivity insights for sales teams.
- Capture leads offline
- View leads per salesperson
- Take notes and answer qualifying questions
- Export leads in multiple formats
- Monitor booth traffic with Location Services/Bluetooth
- Aggregate lead data with Optium readers
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SWAP – the ultimate sales lead retrieval application for smartphones. Free to download, but you must receive an Activation Code for a trade show or event where Maritz Global Events has been contracted to provide lead retrieval services. To give SWAP a try, use Activation Code 0000-0000-0000-0000 and Badge ID #1 to enter the app’s “Demo Mode”. Press "Capture Leads" then enter Registrant ID (valid Registrant ID are from 1000 to 1010). Press "A" when prompt for "First Letter of Lead's Last Name?" If you have questions or would like to receive an Activation Code, please call 1-800-787-0475. Now exhibitors can capture leads anywhere during the tradeshow: sessions, meetings, events, in the hallway, on the bus, at dinner – onsite or off-site! • Capture leads per salesperson and in aggregate • Each salesperson can view their leads on their smartphone • DecisionPoint allows exhibitor management to measure productivity of each salesperson • Take notes within each lead and answer qualifying questions • Export a list of leads in multiple formats • Native app works in off-line mode: not dependent upon continuous cellular connectivity to work • DecisionPoint portal reports both SWAP and Optium reader lead data together for show organizer and exhibitors SWAP utilizes Location Services and Bluetooth to allow you to monitor traffic inside your booth and around product areas. Note that this feature may dramatically decrease battery life.
Leads123 By MicroSpec
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Leads123 is a full-featured, simple to use app that includes all of the standard features and functionality of traditional lead retrieval systems. Exhibitors can scan or type the badge ID to retrieve lead details in real-time. Additional functionality includes Note Taking, Qualifiers, Pictures and more. Works in both Online and Offline modes. Features: - Scan or Type Badge ID - Review Lead Information - Note Taking, Qualifiers and Pictures - Real-time connection to the event database - Review leads from previous events right on your phone - Leads Portal to download leads files and review lead details - Offline mode with complete functionality This app can only be used at events where MicroSpec is the official Lead Retrieval supplier. A license fee is required to activate at each event
Screenshots
Verdict
The clearest difference is iOS requirement: Leads123 By MicroSpec at 12.0 against SWAP by Maritz's 15.6. On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
SWAP by Maritz ships an update every 3 months, Leads123 By MicroSpec every 2 months. The most recent releases landed on November 1, 2026 and November 6, 2026 respectively.
| Parameter | SWAP by Maritz | Leads123 By MicroSpec |
|---|---|---|
| Price | Free | Free |
| Rating | 2.7 (31 ratings) — better | — |
| Positive reviews | 64.7% of reviews | — |
| Number of ratings | 31 — better | — |
| Update frequency | Every 3 months | Every 2 months — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Ad-supported | — |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.6 | 12.0 — better |
| Further details — not scored | ||
| Size | 9 MB | 25 MB |
| Age rating | 4+ | 4+ |
| Developer | Maritz Global Events - AT&L Inc. | MicroSpec |
In-app purchases
SWAP by Maritz
No in-app purchases
Leads123 By MicroSpec
No in-app purchases
Questions
Is SWAP by Maritz free?
Is Leads123 By MicroSpec free?
Do SWAP by Maritz or Leads123 By MicroSpec have ads?
Which is updated more often, SWAP by Maritz or Leads123 By MicroSpec?
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