Comparison

SWAP by Maritz vs Middleby Advantage

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

SWAP by Maritz

This app facilitates sales lead retrieval for trade shows and events. It allows exhibitors to capture, manage, and export leads directly from their smartphones, even offline. The system also provides productivity insights for sales teams.

Highlights
  • Capture leads offline
  • View leads per salesperson
  • Take notes and answer qualifying questions
  • Export leads in multiple formats
  • Monitor booth traffic with Location Services/Bluetooth
  • Aggregate lead data with Optium readers
Features
Currently charting
Read full description

SWAP – the ultimate sales lead retrieval application for smartphones. Free to download, but you must receive an Activation Code for a trade show or event where Maritz Global Events has been contracted to provide lead retrieval services. To give SWAP a try, use Activation Code 0000-0000-0000-0000 and Badge ID #1 to enter the app’s “Demo Mode”. Press "Capture Leads" then enter Registrant ID (valid Registrant ID are from 1000 to 1010). Press "A" when prompt for "First Letter of Lead's Last Name?" If you have questions or would like to receive an Activation Code, please call 1-800-787-0475. Now exhibitors can capture leads anywhere during the tradeshow: sessions, meetings, events, in the hallway, on the bus, at dinner – onsite or off-site! • Capture leads per salesperson and in aggregate • Each salesperson can view their leads on their smartphone • DecisionPoint allows exhibitor management to measure productivity of each salesperson • Take notes within each lead and answer qualifying questions • Export a list of leads in multiple formats • Native app works in off-line mode: not dependent upon continuous cellular connectivity to work • DecisionPoint portal reports both SWAP and Optium reader lead data together for show organizer and exhibitors SWAP utilizes Location Services and Bluetooth to allow you to monitor traffic inside your booth and around product areas. Note that this feature may dramatically decrease battery life.

About

Middleby Advantage

Access factory-direct service parts and connect with a nationwide service network for all your business needs. This app offers creative solutions for purchasing, installation, and other challenges, aiming to make your business seamless.

Highlights
  • Factory direct service parts
  • Nationwide service network
  • One-stop shop for service needs
  • Creative purchasing solutions
  • Seamless business operations
Features
Read full description

Middleby Advantage is the brand for all of your Middleby aftermarket needs. Our business is making your business with us as easy and seamless as possible. In addition to providing factory direct service parts we have a nationwide service network that can act as a one stop shop for all of your service needs. We offer creative solutions for all of your purchasing, installing, and other challenges.

Screenshots

SWAP by Maritz4 screens
Middleby Advantage3 screens

Verdict

The call

The clearest difference is rating: Middleby Advantage at 4.5 against SWAP by Maritz's 2.7. Middleby Advantage also leads on review sentiment (100% vs 65%) and monetization model (free vs ad-supported). SWAP by Maritz's advantage is ratings volume (31 vs 2) and chart position (#203 vs unranked). On price, ads, in-app purchases and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Middleby Advantage holds the better App Store score, 4.5 against 2.7. That said, the two scores are not equally well evidenced: SWAP by Maritz has 31 ratings behind it against 2, so its average is the more settled of the two. Written reviews point the same way: 65% of SWAP by Maritz's written reviews are positive against 100% of Middleby Advantage's.

UpkeepUpdate frequency

SWAP by Maritz ships an update every 3 months, Middleby Advantage every 6 months. The most recent releases landed on October 27, 2026 and October 8, 2026 respectively.

Scorecard7 real differences · 4 level
SWAP by Maritz versus Middleby Advantage: the parameters behind the verdict, then further details
ParameterSWAP by MaritzMiddleby Advantage
PriceFreeFree
Rating2.7 (31 ratings)4.5 (2 ratings) — better
Positive reviews64.7% of reviews100.0% of reviews — better
Number of ratings31 — better2
Update frequencyEvery 3 months — betterEvery 6 months
AdsNoNo
In-app purchasesNoNo
MonetizationAd-supportedFree — better
Best chart rank#203 — better—
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS15.612.0 — better
Further details — not scored
Size9 MB50 MB
Age rating4+4+
DeveloperMaritz Global Events - AT&L Inc.The Middleby Corporation

Customer experience

SWAP by Maritz

All ratings30 ratings
Positive43.3%
Neutral3.3%
Negative53.3%
Written reviews17 reviews
Positive64.7%
Neutral0.0%
Negative35.3%

Middleby Advantage

All ratings2 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews1 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

In-app purchases

None

SWAP by Maritz

No in-app purchases

None

Middleby Advantage

No in-app purchases

Questions

Is SWAP by Maritz free?
SWAP by Maritz is free to download, with no in-app purchases.
Is Middleby Advantage free?
Middleby Advantage is free to download, with no in-app purchases.
Which has better reviews, SWAP by Maritz or Middleby Advantage?
Middleby Advantage is rated higher. SWAP by Maritz averages 2.7 out of 5 from 31 ratings, while Middleby Advantage averages 4.5 from 2 ratings.
Do SWAP by Maritz or Middleby Advantage have ads?
Neither SWAP by Maritz nor Middleby Advantage shows ads.
Which is updated more often, SWAP by Maritz or Middleby Advantage?
SWAP by Maritz ships an update every 3 months, and Middleby Advantage every 6 months. Most recently, SWAP by Maritz was updated on October 27, 2026 and Middleby Advantage on October 8, 2026.

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