SWAP by Maritz vs Middleby Advantage
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
SWAP by Maritz
This app facilitates sales lead retrieval for trade shows and events. It allows exhibitors to capture, manage, and export leads directly from their smartphones, even offline. The system also provides productivity insights for sales teams.
- Capture leads offline
- View leads per salesperson
- Take notes and answer qualifying questions
- Export leads in multiple formats
- Monitor booth traffic with Location Services/Bluetooth
- Aggregate lead data with Optium readers
Read full descriptionHide full description
SWAP – the ultimate sales lead retrieval application for smartphones. Free to download, but you must receive an Activation Code for a trade show or event where Maritz Global Events has been contracted to provide lead retrieval services. To give SWAP a try, use Activation Code 0000-0000-0000-0000 and Badge ID #1 to enter the app’s “Demo Mode”. Press "Capture Leads" then enter Registrant ID (valid Registrant ID are from 1000 to 1010). Press "A" when prompt for "First Letter of Lead's Last Name?" If you have questions or would like to receive an Activation Code, please call 1-800-787-0475. Now exhibitors can capture leads anywhere during the tradeshow: sessions, meetings, events, in the hallway, on the bus, at dinner – onsite or off-site! • Capture leads per salesperson and in aggregate • Each salesperson can view their leads on their smartphone • DecisionPoint allows exhibitor management to measure productivity of each salesperson • Take notes within each lead and answer qualifying questions • Export a list of leads in multiple formats • Native app works in off-line mode: not dependent upon continuous cellular connectivity to work • DecisionPoint portal reports both SWAP and Optium reader lead data together for show organizer and exhibitors SWAP utilizes Location Services and Bluetooth to allow you to monitor traffic inside your booth and around product areas. Note that this feature may dramatically decrease battery life.
Middleby Advantage
Access factory-direct service parts and connect with a nationwide service network for all your business needs. This app offers creative solutions for purchasing, installation, and other challenges, aiming to make your business seamless.
- Factory direct service parts
- Nationwide service network
- One-stop shop for service needs
- Creative purchasing solutions
- Seamless business operations
Read full descriptionHide full description
Middleby Advantage is the brand for all of your Middleby aftermarket needs. Our business is making your business with us as easy and seamless as possible. In addition to providing factory direct service parts we have a nationwide service network that can act as a one stop shop for all of your service needs. We offer creative solutions for all of your purchasing, installing, and other challenges.
Screenshots
Verdict
The clearest difference is rating: Middleby Advantage at 4.5 against SWAP by Maritz's 2.7. Middleby Advantage also leads on review sentiment (100% vs 65%) and monetization model (free vs ad-supported). SWAP by Maritz's advantage is ratings volume (31 vs 2) and chart position (#203 vs unranked). On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Middleby Advantage holds the better App Store score, 4.5 against 2.7. That said, the two scores are not equally well evidenced: SWAP by Maritz has 31 ratings behind it against 2, so its average is the more settled of the two. Written reviews point the same way: 65% of SWAP by Maritz's written reviews are positive against 100% of Middleby Advantage's.
SWAP by Maritz ships an update every 3 months, Middleby Advantage every 6 months. The most recent releases landed on October 27, 2026 and October 8, 2026 respectively.
| Parameter | SWAP by Maritz | Middleby Advantage |
|---|---|---|
| Price | Free | Free |
| Rating | 2.7 (31 ratings) | 4.5 (2 ratings) — better |
| Positive reviews | 64.7% of reviews | 100.0% of reviews — better |
| Number of ratings | 31 — better | 2 |
| Update frequency | Every 3 months — better | Every 6 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Ad-supported | Free — better |
| Best chart rank | #203 — better | — |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.6 | 12.0 — better |
| Further details — not scored | ||
| Size | 9 MB | 50 MB |
| Age rating | 4+ | 4+ |
| Developer | Maritz Global Events - AT&L Inc. | The Middleby Corporation |
Customer experience
SWAP by Maritz
Middleby Advantage
In-app purchases
SWAP by Maritz
No in-app purchases
Middleby Advantage
No in-app purchases
Questions
Is SWAP by Maritz free?
Is Middleby Advantage free?
Which has better reviews, SWAP by Maritz or Middleby Advantage?
Do SWAP by Maritz or Middleby Advantage have ads?
Which is updated more often, SWAP by Maritz or Middleby Advantage?
Other comparisons















