SWAP by Maritz vs A2Z Leads
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
SWAP by Maritz
This app facilitates sales lead retrieval for trade shows and events. It allows exhibitors to capture, manage, and export leads directly from their smartphones, even offline. The system also provides productivity insights for sales teams.
- Capture leads offline
- View leads per salesperson
- Take notes and answer qualifying questions
- Export leads in multiple formats
- Monitor booth traffic with Location Services/Bluetooth
- Aggregate lead data with Optium readers
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SWAP – the ultimate sales lead retrieval application for smartphones. Free to download, but you must receive an Activation Code for a trade show or event where Maritz Global Events has been contracted to provide lead retrieval services. To give SWAP a try, use Activation Code 0000-0000-0000-0000 and Badge ID #1 to enter the app’s “Demo Mode”. Press "Capture Leads" then enter Registrant ID (valid Registrant ID are from 1000 to 1010). Press "A" when prompt for "First Letter of Lead's Last Name?" If you have questions or would like to receive an Activation Code, please call 1-800-787-0475. Now exhibitors can capture leads anywhere during the tradeshow: sessions, meetings, events, in the hallway, on the bus, at dinner – onsite or off-site! • Capture leads per salesperson and in aggregate • Each salesperson can view their leads on their smartphone • DecisionPoint allows exhibitor management to measure productivity of each salesperson • Take notes within each lead and answer qualifying questions • Export a list of leads in multiple formats • Native app works in off-line mode: not dependent upon continuous cellular connectivity to work • DecisionPoint portal reports both SWAP and Optium reader lead data together for show organizer and exhibitors SWAP utilizes Location Services and Bluetooth to allow you to monitor traffic inside your booth and around product areas. Note that this feature may dramatically decrease battery life.
A2Z Leads
Capture and qualify leads from tradeshow badges directly on your device. Add notes, voice, or video recordings, and upload them to your CRM for quick follow-up. Real-time analytics provide valuable insights into your sales performance.
- Scan tradeshow badges
- Qualify leads
- Add custom notes and recordings
- Real-time analytics
- CRM integration
- No hardware required
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A2Z Leads™ is the latest proven lead retrieval app. How it works: -Activate -Scan Badges -Qualify Leads -Add Notes -Quickly Follow-Up -Access Real-time Analytics After downloading A2Z Leads™ and activating your account, use your device to scan tradeshow badges and quickly follow up with qualified leads from your booth. Add custom notes, voice or video recordings, and sales qualifiers prior to uploading to your preferred CRM. Download leads directly through the app or online. No hardware is necessary.A2Z Leads™ is managed by event organizers. If you’re interested in using A2Z Leads™ at your next tradeshow or have a suggested idea for the app, please visit https://mya2zevents.com/
Screenshots
Verdict
The clearest difference is rating: A2Z Leads at 5.0 against SWAP by Maritz's 2.7. A2Z Leads also leads on monetization model (free vs ad-supported). SWAP by Maritz's advantage is ratings volume (31 vs 2). On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
A2Z Leads holds the better App Store score, 5.0 against 2.7. That said, the two scores are not equally well evidenced: SWAP by Maritz has 31 ratings behind it against 2, so its average is the more settled of the two.
Both ship on a similar rhythm, roughly every 3 months. The most recent releases landed on November 1, 2026 and November 3, 2026 respectively.
| Parameter | SWAP by Maritz | A2Z Leads |
|---|---|---|
| Price | Free | Free |
| Rating | 2.7 (31 ratings) | 5.0 (2 ratings) — better |
| Positive reviews | 64.7% of reviews | — |
| Number of ratings | 31 — better | 2 |
| Update frequency | Every 3 months | Every 3 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Ad-supported | Free — better |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.6 | 15.6 |
| Further details — not scored | ||
| Size | 9 MB | 91 MB |
| Age rating | 4+ | 4+ |
| Developer | Maritz Global Events - AT&L Inc. | GTR Event Technology |
Customer experience
SWAP by Maritz
A2Z Leads
In-app purchases
SWAP by Maritz
No in-app purchases
A2Z Leads
No in-app purchases
Questions
Is SWAP by Maritz free?
Is A2Z Leads free?
Which has better reviews, SWAP by Maritz or A2Z Leads?
Do SWAP by Maritz or A2Z Leads have ads?
Which is updated more often, SWAP by Maritz or A2Z Leads?
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