Comparison

SWAP by Maritz vs ADLR

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

SWAP by Maritz

This app facilitates sales lead retrieval for trade shows and events. It allows exhibitors to capture, manage, and export leads directly from their smartphones, even offline. The system also provides productivity insights for sales teams.

Highlights
  • Capture leads offline
  • View leads per salesperson
  • Take notes and answer qualifying questions
  • Export leads in multiple formats
  • Monitor booth traffic with Location Services/Bluetooth
  • Aggregate lead data with Optium readers
Features
Read full description

SWAP – the ultimate sales lead retrieval application for smartphones. Free to download, but you must receive an Activation Code for a trade show or event where Maritz Global Events has been contracted to provide lead retrieval services. To give SWAP a try, use Activation Code 0000-0000-0000-0000 and Badge ID #1 to enter the app’s “Demo Mode”. Press "Capture Leads" then enter Registrant ID (valid Registrant ID are from 1000 to 1010). Press "A" when prompt for "First Letter of Lead's Last Name?" If you have questions or would like to receive an Activation Code, please call 1-800-787-0475. Now exhibitors can capture leads anywhere during the tradeshow: sessions, meetings, events, in the hallway, on the bus, at dinner – onsite or off-site! • Capture leads per salesperson and in aggregate • Each salesperson can view their leads on their smartphone • DecisionPoint allows exhibitor management to measure productivity of each salesperson • Take notes within each lead and answer qualifying questions • Export a list of leads in multiple formats • Native app works in off-line mode: not dependent upon continuous cellular connectivity to work • DecisionPoint portal reports both SWAP and Optium reader lead data together for show organizer and exhibitors SWAP utilizes Location Services and Bluetooth to allow you to monitor traffic inside your booth and around product areas. Note that this feature may dramatically decrease battery life.

About

ADLR

Capture and organize products from trade shows effortlessly. Scan QR codes to save items, access exhibitor details, and share findings with colleagues. Streamline your event experience without physical brochures.

Highlights
  • Scan product QR codes
  • Organize scanned products
  • Digital product wallet
  • Access exhibitor details
  • Share scanned items
Features
Read full description

The ADLR app is designed to be the simplest and most efficient tool for show attendees to capture and organize the products they are interested in directly from the trade show floor. With just your smartphone or tablet, you can seamlessly scan product QR codes to instantly save the items you find compelling during the event. The app makes it easy to keep track of all the products and exhibitors you encounter without needing physical brochures or paperwork. Each scanned product is stored in your personalized digital wallet, allowing you to review and access the information later at your convenience. The app also provides additional features such as exhibitor contact details, product descriptions, and even options to share your scanned items with colleagues. Whether you’re interested in a specific product or simply browsing, the ADLR app enhances your trade show experience by making it effortless to document and organize everything that catches your eye.

Screenshots

SWAP by Maritz4 screens
ADLR4 screens

Verdict

The call

The clearest difference is rating: ADLR at 5.0 against SWAP by Maritz's 2.7. ADLR also leads on update cadence (every 3 days vs every 3 months) and monetization model (free vs ad-supported). SWAP by Maritz's advantage is ratings volume (31 vs 1). On price, ads, in-app purchases and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

ADLR holds the better App Store score, 5.0 against 2.7. That said, the two scores are not equally well evidenced: SWAP by Maritz has 31 ratings behind it against 1, so its average is the more settled of the two.

UpkeepUpdate frequency

SWAP by Maritz ships an update every 3 months, ADLR every 3 days. The most recent releases landed on October 23, 2026 and October 16, 2026 respectively.

Scorecard5 real differences · 5 level
SWAP by Maritz versus ADLR: the parameters behind the verdict, then further details
ParameterSWAP by MaritzADLR
PriceFreeFree
Rating2.7 (31 ratings)5.0 (1 ratings) — better
Positive reviews64.7% of reviews—
Number of ratings31 — better1
Update frequencyEvery 3 monthsEvery 3 days — better
AdsNoNo
In-app purchasesNoNo
MonetizationAd-supportedFree — better
DevicesiPhone, iPad, iPod — betteriPhone, iPod
Requires iOS15.613.0 — better
Further details — not scored
Size9 MB46 MB
Age rating4+4+
DeveloperMaritz Global Events - AT&L Inc.CompuSystems, Inc.

Customer experience

SWAP by Maritz

All ratings30 ratings
Positive43.3%
Neutral3.3%
Negative53.3%
Written reviews17 reviews
Positive64.7%
Neutral0.0%
Negative35.3%

ADLR

All ratings1 ratings
Positive100.0%
Neutral0.0%
Negative0.0%

In-app purchases

None

SWAP by Maritz

No in-app purchases

None

ADLR

No in-app purchases

Questions

Is SWAP by Maritz free?
SWAP by Maritz is free to download, with no in-app purchases.
Is ADLR free?
ADLR is free to download, with no in-app purchases.
Which has better reviews, SWAP by Maritz or ADLR?
ADLR is rated higher. SWAP by Maritz averages 2.7 out of 5 from 31 ratings, while ADLR averages 5.0 from 1 ratings.
Do SWAP by Maritz or ADLR have ads?
Neither SWAP by Maritz nor ADLR shows ads.
Which is updated more often, SWAP by Maritz or ADLR?
SWAP by Maritz ships an update every 3 months, and ADLR every 3 days. Most recently, SWAP by Maritz was updated on October 23, 2026 and ADLR on October 16, 2026.

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