SWAP by Maritz vs ADLR
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
SWAP by Maritz
This app facilitates sales lead retrieval for trade shows and events. It allows exhibitors to capture, manage, and export leads directly from their smartphones, even offline. The system also provides productivity insights for sales teams.
- Capture leads offline
- View leads per salesperson
- Take notes and answer qualifying questions
- Export leads in multiple formats
- Monitor booth traffic with Location Services/Bluetooth
- Aggregate lead data with Optium readers
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SWAP – the ultimate sales lead retrieval application for smartphones. Free to download, but you must receive an Activation Code for a trade show or event where Maritz Global Events has been contracted to provide lead retrieval services. To give SWAP a try, use Activation Code 0000-0000-0000-0000 and Badge ID #1 to enter the app’s “Demo Mode”. Press "Capture Leads" then enter Registrant ID (valid Registrant ID are from 1000 to 1010). Press "A" when prompt for "First Letter of Lead's Last Name?" If you have questions or would like to receive an Activation Code, please call 1-800-787-0475. Now exhibitors can capture leads anywhere during the tradeshow: sessions, meetings, events, in the hallway, on the bus, at dinner – onsite or off-site! • Capture leads per salesperson and in aggregate • Each salesperson can view their leads on their smartphone • DecisionPoint allows exhibitor management to measure productivity of each salesperson • Take notes within each lead and answer qualifying questions • Export a list of leads in multiple formats • Native app works in off-line mode: not dependent upon continuous cellular connectivity to work • DecisionPoint portal reports both SWAP and Optium reader lead data together for show organizer and exhibitors SWAP utilizes Location Services and Bluetooth to allow you to monitor traffic inside your booth and around product areas. Note that this feature may dramatically decrease battery life.
ADLR
Capture and organize products from trade shows effortlessly. Scan QR codes to save items, access exhibitor details, and share findings with colleagues. Streamline your event experience without physical brochures.
- Scan product QR codes
- Organize scanned products
- Digital product wallet
- Access exhibitor details
- Share scanned items
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The ADLR app is designed to be the simplest and most efficient tool for show attendees to capture and organize the products they are interested in directly from the trade show floor. With just your smartphone or tablet, you can seamlessly scan product QR codes to instantly save the items you find compelling during the event. The app makes it easy to keep track of all the products and exhibitors you encounter without needing physical brochures or paperwork. Each scanned product is stored in your personalized digital wallet, allowing you to review and access the information later at your convenience. The app also provides additional features such as exhibitor contact details, product descriptions, and even options to share your scanned items with colleagues. Whether you’re interested in a specific product or simply browsing, the ADLR app enhances your trade show experience by making it effortless to document and organize everything that catches your eye.
Screenshots
Verdict
The clearest difference is rating: ADLR at 5.0 against SWAP by Maritz's 2.7. ADLR also leads on update cadence (every 3 days vs every 3 months) and monetization model (free vs ad-supported). SWAP by Maritz's advantage is ratings volume (31 vs 1). On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
ADLR holds the better App Store score, 5.0 against 2.7. That said, the two scores are not equally well evidenced: SWAP by Maritz has 31 ratings behind it against 1, so its average is the more settled of the two.
SWAP by Maritz ships an update every 3 months, ADLR every 3 days. The most recent releases landed on October 23, 2026 and October 16, 2026 respectively.
| Parameter | SWAP by Maritz | ADLR |
|---|---|---|
| Price | Free | Free |
| Rating | 2.7 (31 ratings) | 5.0 (1 ratings) — better |
| Positive reviews | 64.7% of reviews | — |
| Number of ratings | 31 — better | 1 |
| Update frequency | Every 3 months | Every 3 days — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Ad-supported | Free — better |
| Devices | iPhone, iPad, iPod — better | iPhone, iPod |
| Requires iOS | 15.6 | 13.0 — better |
| Further details — not scored | ||
| Size | 9 MB | 46 MB |
| Age rating | 4+ | 4+ |
| Developer | Maritz Global Events - AT&L Inc. | CompuSystems, Inc. |
Customer experience
SWAP by Maritz
ADLR
In-app purchases
SWAP by Maritz
No in-app purchases
ADLR
No in-app purchases









