SWAP by Maritz vs Enhanced FOCUS
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
SWAP by Maritz
This app facilitates sales lead retrieval for trade shows and events. It allows exhibitors to capture, manage, and export leads directly from their smartphones, even offline. The system also provides productivity insights for sales teams.
- Capture leads offline
- View leads per salesperson
- Take notes and answer qualifying questions
- Export leads in multiple formats
- Monitor booth traffic with Location Services/Bluetooth
- Aggregate lead data with Optium readers
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SWAP – the ultimate sales lead retrieval application for smartphones. Free to download, but you must receive an Activation Code for a trade show or event where Maritz Global Events has been contracted to provide lead retrieval services. To give SWAP a try, use Activation Code 0000-0000-0000-0000 and Badge ID #1 to enter the app’s “Demo Mode”. Press "Capture Leads" then enter Registrant ID (valid Registrant ID are from 1000 to 1010). Press "A" when prompt for "First Letter of Lead's Last Name?" If you have questions or would like to receive an Activation Code, please call 1-800-787-0475. Now exhibitors can capture leads anywhere during the tradeshow: sessions, meetings, events, in the hallway, on the bus, at dinner – onsite or off-site! • Capture leads per salesperson and in aggregate • Each salesperson can view their leads on their smartphone • DecisionPoint allows exhibitor management to measure productivity of each salesperson • Take notes within each lead and answer qualifying questions • Export a list of leads in multiple formats • Native app works in off-line mode: not dependent upon continuous cellular connectivity to work • DecisionPoint portal reports both SWAP and Optium reader lead data together for show organizer and exhibitors SWAP utilizes Location Services and Bluetooth to allow you to monitor traffic inside your booth and around product areas. Note that this feature may dramatically decrease battery life.
Enhanced FOCUS
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Enhanced FOCUS is the mobile companion to a web solution, Reynolds and Reynolds' customer relationship management (CRM) platform built for automotive dealerships. Built for dealership salespeople and sales managers, Enhanced FOCUS mobile app brings your dealership's sales process out of the office and onto the showroom floor and lot — so your team can manage every step of the sale from wherever the customer is. With Enhanced FOCUS Mobile, sales teams can: - Manage follow-up activities on the go, optimized for mobile - Greet, qualify, and quote customers right on the lot - no need to run back to your desk - Track individual and team goals with home screen widgets - View and update customer profiles in real time - Get reminders for upcoming appointments and tasks
Screenshots
Verdict
The clearest difference is update cadence: Enhanced FOCUS at every 4 days against SWAP by Maritz's every 3 months. SWAP by Maritz's advantage is chart position (#203 vs unranked) and device support (3 vs 1). On price, ads, in-app purchases and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
SWAP by Maritz ships an update every 3 months, Enhanced FOCUS every 4 days. The most recent releases landed on October 27, 2026 and November 1, 2026 respectively.
| Parameter | SWAP by Maritz | Enhanced FOCUS |
|---|---|---|
| Price | Free | Free |
| Rating | 2.7 (31 ratings) — better | — |
| Positive reviews | 64.7% of reviews | — |
| Number of ratings | 31 — better | — |
| Update frequency | Every 3 months | Every 4 days — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Ad-supported | — |
| Best chart rank | #203 — better | — |
| Devices | iPhone, iPad, iPod — better | iPhone |
| Requires iOS | 15.6 — better | 16.4 |
| Further details — not scored | ||
| Size | 9 MB | 66 MB |
| Age rating | 4+ | 4+ |
| Developer | Maritz Global Events - AT&L Inc. | The Reynolds and Reynolds Company and its affiliates |
In-app purchases
SWAP by Maritz
No in-app purchases
Enhanced FOCUS
No in-app purchases
Questions
Is SWAP by Maritz free?
Is Enhanced FOCUS free?
Do SWAP by Maritz or Enhanced FOCUS have ads?
Which is updated more often, SWAP by Maritz or Enhanced FOCUS?
Other comparisons
