SWAP by Maritz vs NIQ Optiq

SWAP – the ultimate sales lead retrieval application for smartphones. Free to download, but you must receive an Activation Code for a trade show or event where Maritz Global Events has been contracted to provide lead retrieval services. To give SWAP a try, use Activation Code 0000-0000-0000-0000 and Badge ID #1 to enter the app’s “Demo Mode”. Press "Capture Leads" then enter Registrant ID (valid Registrant ID are from 1000 to 1010). Press "A" when prompt for "First Letter of Lead's Last Name?" If you have questions or would like to receive an Activation Code, please call 1-800-787-0475. Now exhibitors can capture leads anywhere during the tradeshow: sessions, meetings, events, in the hallway, on the bus, at dinner – onsite or off-site! • Capture leads per salesperson and in aggregate • Each salesperson can view their leads on their smartphone • DecisionPoint allows exhibitor management to measure productivity of each salesperson • Take notes within each lead and answer qualifying questions • Export a list of leads in multiple formats • Native app works in off-line mode: not dependent upon continuous cellular connectivity to work • DecisionPoint portal reports both SWAP and Optium reader lead data together for show organizer and exhibitors SWAP utilizes Location Services and Bluetooth to allow you to monitor traffic inside your booth and around product areas. Note that this feature may dramatically decrease battery life.

NIQ Optiq is a chat‑first mobile experience that gives users fast, conversational access to trusted NIQ data—putting powerful business insights right in your hands. Designed as a lightweight iOS app, NIQ Optiq allows users to ask business questions in natural language and receive clear, data‑grounded answers instantly, without navigating complex reports or workflows.  The native mobile experience is optimized for quick insights and on‑the‑go decision making, helping users access NIQ intelligence where business happens. It integrates seamlessly with NIQ's trusted Discover Platform, providing authorized, personalized access to data powered by NIQ Intelligence. By removing friction and lowering the barrier to entry, NIQ Optiq makes it easier for a broad range of users—from experienced analysts to everyday users to business leaders—to engage with NIQ data, accelerate insight discovery, and manage their business with greater speed and confidence.