LightInTheBox vs OUKU
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
LightInTheBox
Discover millions of fashion items and home goods in one app. Find affordable, on-trend styles from everyday basics to party outfits. Enjoy daily deals, member benefits, and a seamless shopping experience with secure payments.
- Millions of fashion items
- Daily flash sales
- Gold Member benefits
- Extensive product selection
- Personalized recommendations
- Secure and easy payments
- Shop now, pay later
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Millions of good fashion, all in one app. As a global fashion shopping station, Lightinthebox brings you affordable and latest trends in style to meet your daily needs. Whether you are looking for ethic vintage style or funny animal prints, gorgeous party looks or comfortable casual basics, you can always find what you want here. From everyday street wears to festive party outfits, we promise you various in-trend fashion choices, to release your beauty and power, and to express yourself confidently. Now Explore today's fashion with Lightinthebox! More Savings: - Daily Flash Sale on sitewide hot items - Check-in to claim massive coupons every day - Gold Member: unlock shipping fees under $4.99 all the time (now in 15 countries, more coming soon!) Extensive Selections: - Find anything you want here, from trendy fashion to home living, tech & much more - Browse & shop easily by Category, Flash Sale, New In, Best Sellers, etc. Better Shopping Experience: - Push updates for real-time tracking, price drops, sale alerts & more - Browse items & deals tailored to your preference - Customize your own appareals & decorations - Get inspired by customer reviews in community - 100% Secure & Easy payments - Shop now, pay later Contact us: URL: https://www.lightinthebox.com Facebook: https://www.facebook.com/lightinthebox Instagram: https://www.instagram.com/lightinthebox YouTube: https://www.youtube.com/c/lightinthebox TikTok: https://www.tiktok.com/@lightintheboxofficial
OUKU
Discover a wide range of high-performance sportswear and accessories for various activities like swimming, yoga, running, and cycling. Enjoy incredible prices and the latest trends with secure payment and fast global delivery.
- Latest trends and new releases
- High-performance designs
- Up to 80% off prices
- Secure payment options
- Fast global delivery via DHL
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Ouku is an online store inspired by the belief that the best sports products should be accessible to everyone. At Ouku.com, you will find thousands of products offered at incredible prices and high-performance designs. We offer a variety of clothes and accessories that cover Beach & Swim, Gym & Yoga, Runs, Cycle, Outdoors, etc. We hope to bring everyone high-quality fashion sportswear at an affordable price. Features: -The Latest Trends & New Releases -High-Performance Designs -Incredible Prices (up to 80% off ) -Secure Payment with Paypal or credit card -Fast Delivery (Global Partner of DHL) Contact us: URL: https://www.ouku.com Email: service@ouku.com
Screenshots
Verdict
The clearest difference is ads: LightInTheBox at none against OUKU's shown. LightInTheBox also leads on ratings volume (60K vs 904) and review sentiment (79% vs 60%). On price, rating, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.5 for LightInTheBox against 4.5 for OUKU. That said, the two scores are not equally well evidenced: LightInTheBox has 60K ratings behind it against 904, so its average is the more settled of the two. Written reviews are what separate them: 79% of LightInTheBox's written reviews are positive against 60% of OUKU's.
LightInTheBox ships an update fortnightly, OUKU every 2 months. The most recent releases landed on September 30, 2026 and September 24, 2026 respectively.
| Parameter | LightInTheBox | OUKU |
|---|---|---|
| Price | Free | Free |
| Rating | 4.5 (60K ratings) | 4.5 (904 ratings) — better |
| Positive reviews | 79.1% of reviews — better | 60.0% of reviews |
| Number of ratings | 60K — better | 904 |
| Update frequency | Fortnightly — better | Every 2 months |
| Ads | No — better | Yes |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.0 | 14.0 — better |
| Further details — not scored | ||
| Size | 100 MB | 85 MB |
| Age rating | 12+ | 4+ |
| Developer | LightInTheBox Co.,Ltd. | SUNFLOWER MARKETING PTE. LTD. |
Customer experience
LightInTheBox
OUKU
User reviews
LightInTheBox
From 60K App Store ratingsWhat we love
- 👍 Great customer service
- 🚀 Fast delivery
- 💡 Unique and fashionable items
- 👍 Affordable prices
- 👍 Easy to use app
Room to improve
- 🐛 Incorrect item received
- 🐛 Sizing issues
- 🐛 Slow shipping and processing times
- 🔒 Difficult return process
- 🔒 Misleading advertising
OUKU
From 904 App Store ratingsWhat we love
- 👍 Good quality and fit
- 💰 Affordable prices
- 📦 Fast delivery
- 🎨 Nice selection of styles and colors
Room to improve
- 🐛 Items not matching descriptions or photos
- 🤔 Confusing return/refund policies
- 💸 High shipping costs
- 🕰️ Slow or delayed shipping
Bugs and requests
LightInTheBox
Reported bugs
4 issues- App crashes and freezes
- Tracking information not working
- Incorrect items shipped
- Inability to cancel or modify orders
Requested features
4 requests- Better size guides
- Faster shipping options
- Easier return process
- Improved customer service
OUKU
Reported bugs
2 issues- App crashes or is difficult to navigate
- Incorrect item sent or missing items in order
Requested features
3 requests- Improved customer service and communication
- Clearer sizing information
- More transparent return/refund process
In-app purchases
LightInTheBox
No in-app purchases
OUKU
No in-app purchases
