LightInTheBox vs Callie
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
LightInTheBox
Discover millions of fashion items and home goods in one app. Find affordable, on-trend styles from everyday basics to party outfits. Enjoy daily deals, member benefits, and a seamless shopping experience with secure payments.
- Millions of fashion items
- Daily flash sales
- Gold Member benefits
- Extensive product selection
- Personalized recommendations
- Secure and easy payments
- Shop now, pay later
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Millions of good fashion, all in one app. As a global fashion shopping station, Lightinthebox brings you affordable and latest trends in style to meet your daily needs. Whether you are looking for ethic vintage style or funny animal prints, gorgeous party looks or comfortable casual basics, you can always find what you want here. From everyday street wears to festive party outfits, we promise you various in-trend fashion choices, to release your beauty and power, and to express yourself confidently. Now Explore today's fashion with Lightinthebox! More Savings: - Daily Flash Sale on sitewide hot items - Check-in to claim massive coupons every day - Gold Member: unlock shipping fees under $4.99 all the time (now in 15 countries, more coming soon!) Extensive Selections: - Find anything you want here, from trendy fashion to home living, tech & much more - Browse & shop easily by Category, Flash Sale, New In, Best Sellers, etc. Better Shopping Experience: - Push updates for real-time tracking, price drops, sale alerts & more - Browse items & deals tailored to your preference - Customize your own appareals & decorations - Get inspired by customer reviews in community - 100% Secure & Easy payments - Shop now, pay later Contact us: URL: https://www.lightinthebox.com Facebook: https://www.facebook.com/lightinthebox Instagram: https://www.instagram.com/lightinthebox YouTube: https://www.youtube.com/c/lightinthebox TikTok: https://www.tiktok.com/@lightintheboxofficial
Callie
Create unique, personalized gifts for any occasion, especially Halloween. Customize items with names, graphics, and text for a one-of-a-kind present. Offers a wide variety of products with guaranteed timely delivery and secure payments.
- Personalized gift creation
- Customizable text, graphics, and photos
- Wide product catalog
- Trending gift inspirations
- Order tracking
- Hassle-free returns
- Secure payment processing
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Elevate your Halloween shopping journey with Callie—the personalized gift app built to craft unique, custom holiday essentials that make every Halloween unforgettable. Whether you're picking custom trick‑or‑treat gear for kids, spooky‑chic home decor, festive party favors for guests, or custom themed gifts for Halloween celebrations, Callie lets you customize names, spooky graphics, playful quotes and fun designs to create one‑of‑a‑kind items everyone will love for the spooky season. Halloween Spooky Picks ● 1000+ Halloween gifts & supplies, Guaranteed timely delivery! ● Enjoy up to 30% off on a variety of Gifts! Explore Callie's Unique Collections Our app features 5 core categories to suit every Halloween celebration. Add photos, text, or names to 29000+ products in seconds. ● Unique Jewelry: Stunning personalized pieces that tell your story. ● Personalized Home & Living: Versatile items for comfort and style. ● Vibrant Accessories: Bold designs that let your personality shine bright. ● Statement Clothing: Wear your truth—let style speak. ● Gifts for Special Occasions: Meaningful custom treasures for Halloween, Christmas and more seasonal celebrations. ● Gifts for Everyone: Perfect selections for all with our diverse offerings. App Features That Elevate Your Experience Discover Unique Inspirations As you browse, Callie auto‑suggests trending Halloween gift and decor ideas tailored to your preferences, eliminating the stress of last‑minute holiday shopping and bringing fresh, fun inspiration with every swipe. Stay Connected Enable notifications to receive updates on exclusive offers, new products, and personalized promotions just for you! Save and Share Your Favorites Create an account to save your favorite items while browsing. Easily access your wishlist and gift ideas anytime! Order Tracking & Updates Stay informed with real-time tracking! Our app lets you know exactly when your special gift will arrive. Easy Returns 99-day hassle-free returns and exchanges if the gift doesn't meet your expectations. Secure Payments Shop with confidence! Our encrypted payment processing ensures safe transactions with every purchase. Privacy Protection Callie implements strict policies and advanced security measures to keep your personal information confidential. Get in Touch Website: https://www.callie.com/ Facebook: https://www.facebook.com/CallieForGifts/ X: https://x.com/CallieForGifts Instagram: https://www.instagram.com/calliegifts/ Tiktok: https://www.tiktok.com/@calliegifts Pinterest: https://www.pinterest.com/CallieGiftsIdeas Email: support@callie.com Callie's Promise We believe gifts should tell stories. That's why every product on Callie is crafted with care, blending quality materials with thoughtful customization. We're here to help you create memories that last. Download Now & Start Shopping!
Screenshots
Verdict
The clearest difference is ads: LightInTheBox at none against Callie's shown. LightInTheBox also leads on ratings volume (60K vs 1.4K). Callie's advantage is rating (4.9 vs 4.5) and chart position (#165 vs unranked). On price, review sentiment, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Callie holds the better App Store score, 4.9 against 4.5. That said, the two scores are not equally well evidenced: LightInTheBox has 60K ratings behind it against 1.4K, so its average is the more settled of the two. Written reviews point the same way: 72% of LightInTheBox's written reviews are positive against 74% of Callie's.
LightInTheBox ships an update fortnightly, Callie weekly. Both last shipped on November 4, 2026.
| Parameter | LightInTheBox | Callie |
|---|---|---|
| Price | Free | Free |
| Rating | 4.5 (60K ratings) | 4.9 (1.4K ratings) — better |
| Positive reviews | 72.1% of reviews | 74.3% of reviews — better |
| Number of ratings | 60K — better | 1.4K |
| Update frequency | Fortnightly | Weekly — better |
| Ads | No — better | Yes |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | — | #165 — better |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.0 | 15.0 |
| Further details — not scored | ||
| Size | 100 MB | 124 MB |
| Age rating | 12+ | 12+ |
| Developer | LightInTheBox Co.,Ltd. | INSPIRE X HK LIMITED |
Customer experience
LightInTheBox
Callie
User reviews
LightInTheBox
From 60K App Store ratingsWhat we love
- 👍 Great customer service
- 🚀 Fast delivery
- 💡 Unique and fashionable items
- 👍 Affordable prices
- 👍 Easy to use app
Room to improve
- 🐛 Incorrect item received
- 🐛 Sizing issues
- 🐛 Slow shipping and processing times
- 🔒 Difficult return process
- 🔒 Misleading advertising
Callie
From 1.4K App Store ratingsWhat we love
- 🎁 Unique and personalized gift options
- ⭐ High-quality product craftsmanship
- 🚀 Fast shipping and delivery
- 💬 Responsive and helpful customer service
- 🎨 Easy customization and personalization features
Room to improve
- 📦 Significant shipping delays and lost packages
- 🔍 Product quality discrepancies from photos
- 💰 Overpriced items relative to quality
- ❌ Poor refund and return policies
- 🗺️ Address handling and tracking errors
Bugs and requests
LightInTheBox
Reported bugs
4 issues- App crashes and freezes
- Tracking information not working
- Incorrect items shipped
- Inability to cancel or modify orders
Requested features
4 requests- Better size guides
- Faster shipping options
- Easier return process
- Improved customer service
Callie
Reported bugs
6 issues- Address field defaults to incorrect format
- Fake tracking updates showing shipped items as not moved
- Tracking shows delivery dates before actual order placement
- Missing items from orders not properly logged
- App order history not displaying all orders
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- Incomplete order fulfillment
Requested features
5 requests- Improved address validation system
- Better package tracking transparency
- Phone support option for customer service
- More accurate product sizing information
- Clearer material composition descriptions
In-app purchases
LightInTheBox
No in-app purchases
Callie
No in-app purchases








