INITIAL vs SOGO Rewards
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
INITIAL
Discover a unique shopping journey with this application. It offers an unusual and engaging way to explore products and find what you're looking for.
- Unique shopping experience
- Product exploration
- Engaging interface
- Fashion discovery
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Latest initial Mobile App: Explore unusual shopping experience
SOGO Rewards
Access a variety of shopping and lifestyle rewards. This app uses a tiered membership system named after Japanese flowers, offering exclusive privileges and inspiring experiences for its members.
- Shopping rewards
- Lifestyle rewards
- Tiered membership system
- Flower-themed tiers
- Exclusive privileges
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Discover an array of existing shopping rewards and lifestyle rewards SOGO Rewards means more than what it carries. It all begins from an idea - Mizuhiki, the traditional Japanese twine that is tied in knots to decorate a gift. A symbol of affection, warmth, and togetherness, that's what SOGO Rewards is for you. Membership Tier Simply download the SOGO Rewards Mobile Application and complete the registration procedure. Each membership tier is named after a flower with an auspicious meaning in the Japanese culture: TSUBAKI (Camellia) Tier represents sincerity and passion AJISAI (Hydrangea) Tier represents unity and happiness. KIKU (Chrysanthemum) Tier represents purity and longevity. Yuri (Lily) Beauty Card denotes a woman's beauty. As our valued member, you'll be inspired and delighted with an array of lifestyle rewards and privileges beyond your expectation.
Screenshots
Verdict
The clearest difference is review sentiment: INITIAL at 100% against SOGO Rewards's 5%. INITIAL also leads on rating (5.0 vs 2.0) and ads (none vs shown). On price, ratings volume, update cadence and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
INITIAL holds the better App Store score, 5.0 against 2.0. Both are backed by a comparable volume of ratings — 2 and 2 respectively. Written reviews point the same way: 100% of INITIAL's written reviews are positive against 5% of SOGO Rewards's.
INITIAL ships an update every 2 months, SOGO Rewards every 6 weeks. The most recent releases landed on September 29, 2026 and October 18, 2026 respectively.
| Parameter | INITIAL | SOGO Rewards |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (2 ratings) — better | 2.0 (2 ratings) |
| Positive reviews | 100.0% of reviews — better | 4.8% of reviews |
| Number of ratings | 2 | 2 |
| Update frequency | Every 2 months | Every 6 weeks — better |
| Ads | No — better | Yes |
| In-app purchases | No | No |
| Monetization | Free — better | Ad-supported |
| Devices | iPhone, iPod | iPhone, iPod |
| Requires iOS | 9.0 — better | 13.0 |
| Further details — not scored | ||
| Size | 45 MB | 134 MB |
| Age rating | 4+ | 4+ |
| Developer | INITIAL FASHION CO., LIMITED | SOGO Hong Kong Company Limited |
Customer experience
INITIAL
SOGO Rewards
In-app purchases
INITIAL
No in-app purchases
SOGO Rewards
No in-app purchases
