mu vs &STORE
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
mu
Discover and purchase official artist merchandise, CDs, DVDs, and Blu-rays. This entertainment e-commerce app offers a streamlined shopping experience with personalized feeds, standby lists for desired items, and easy product search.
- Personalized artist feeds
- Recommended and trending items
- Standby list for future purchases
- Product search by keyword
- Exclusive merchandise and bonuses
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アーティストオフィシャルグッズ、CD/DVD&Blu-rayなど限定商品や特典情報が満載のエンタメ通販サイト【mu-mo SHOP】の公式アプリ。 無駄をなくしたシンプルなデザインへのリニューアル・新たな機能の追加で、便利で快適にお買い物を楽しんでいただけるようになりました！ -------------------------------------------------------- ■主な機能 ▽フィードのカスタマイズ機能＜For You＞ お気に入りのアーティストの登録で、フィードに表示されるアーティストやアイテムを自由にカスタマイズ！お目当ての商品をスムーズにチェック出来ます。 ▽おすすめ商品チェック＜Hot＞ 予約開始した商品や話題のおすすめアイテムをラインナップ。 随時更新される人気ランキング・リリース記念特集で、最新情報をより詳しく確認出来ます！ ▽スタンバイリスト＜Standby List＞ 気になるアイテムを事前に登録し、あなただけのリストを作成。 販売がスタートしたらそのまま一括購入出来るので、数量限定商品や欲しい商品を簡単にいち早くGET出来ます！ ▽商品検索＜Search＞ トレンドやキーワード入力検索でチェックしたい商品を見つけられます。 -------------------------------------------------------- ※mu-mo SHOPアプリは無料です。
&STORE
This is the official online store for SM Entertainment. Browse and purchase official merchandise directly from the source.
- Official SM Entertainment merchandise
- Online store
- Direct purchasing
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SM ENTERTAINMENT 공식 온라인스토어 입니다.
Screenshots
Verdict
The clearest difference is review sentiment: &STORE at 44% against mu's 20%. &STORE also leads on update cadence (monthly vs every 5 months). mu's advantage is iOS requirement (11.0 vs 14.0). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
mu ships an update every 5 months, &STORE monthly. The most recent releases landed on November 6, 2026 and November 2, 2026 respectively.
| Parameter | mu | &STORE |
|---|---|---|
| Price | Free | Free |
| Rating | — | 4.4 (17 ratings) — better |
| Positive reviews | 20.0% of reviews | 43.6% of reviews — better |
| Number of ratings | — | 17 — better |
| Update frequency | Every 5 months | Monthly — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPod | iPhone, iPod |
| Requires iOS | 11.0 — better | 14.0 |
| Further details — not scored | ||
| Size | 24 MB | 72 MB |
| Age rating | 4+ | 17+ |
| Developer | avex entertainment Inc. JP | SM Brand Marketing Co., LTD. |
Customer experience
mu
&STORE
In-app purchases
mu
No in-app purchases
&STORE
No in-app purchases
