Comparison

Mobalytics vs IWMA

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Mobalytics

Access live business results and performance indicators on your mobile device. Analyze key metrics with interactive reports and dashboards, optimized for easy navigation and instant insights. This tool simplifies data analysis, saving time and training costs.

Highlights
  • Live results updated on-the-fly
  • Visual analysis of key performance indicators
  • Effortless navigation and drill-down
  • Instant analysis on handheld devices
  • Familiar and easy-to-use interface
Read full description

From scorecards and dashboards, to advanced interactive reports, Mobalytics™ brings your results to you when you need them: while traveling, waiting for your next meeting, or as soon as they are published. Highlights: - Get LIVE results on-the-fly, updated as you watch. - Easily and visually analyze your key performance indicators wherever you are, whenever you need them. - Optimized for effortless navigation, filtering, and drill-down through any score-based result at the touch of a finger. - Designed to deliver instant analysis on any handheld device. - Save training costs and time with an interface so familiar and easy-to-use that you will become a master in no time.

About

IWMA

Features
Read full description

Discover the IWMA mobile app – your gateway to a wealth of insights. With captivating visuals and an intuitive interface, explore People Counting, Visitor Identity, Zone Density, and more essential reports. Uncover invaluable data on in-store foot traffic and seize new business opportunities. Elevate your understanding of customer behavior with IWMA.

Screenshots

Mobalytics4 screens
IWMA4 screens

Verdict

The call

The clearest difference is update cadence: IWMA at monthly against Mobalytics's every 6 months. Mobalytics's advantage is iOS requirement (11.0 vs 15.6). On price, ads, in-app purchases and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

Mobalytics ships an update every 6 months, IWMA monthly. The most recent releases landed on August 9, 2026 and September 12, 2026 respectively.

Scorecard2 real differences · 8 level
Mobalytics versus IWMA: the parameters behind the verdict, then further details
ParameterMobalyticsIWMA
PriceFreeFree
Rating4.6 (9 ratings) — better—
Positive reviews50.0% of reviews—
Number of ratings9 — better—
Update frequencyEvery 6 monthsMonthly — better
AdsNoNo
In-app purchasesNoNo
MonetizationFree—
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS11.0 — better15.6
Further details — not scored
Size78 MB32 MB
Age rating4+4+
DeveloperResearch Metrics, LLCDigital Associates Co., Ltd.

In-app purchases

None

Mobalytics

No in-app purchases

None

IWMA

No in-app purchases

Questions

Is Mobalytics free?
Mobalytics is free to download, with no in-app purchases.
Is IWMA free?
IWMA is free to download, with no in-app purchases.
Do Mobalytics or IWMA have ads?
Neither Mobalytics nor IWMA shows ads.
Which is updated more often, Mobalytics or IWMA?
Mobalytics ships an update every 6 months, and IWMA monthly. Most recently, Mobalytics was updated on August 9, 2026 and IWMA on September 12, 2026.

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