Comparison

Signage vs UrbanLoop

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Signage

Remotely manage digital media displays from your iOS device. Schedule marketing content, run interactive lead generation, and push updates to an entire network of screens with ease. Save time and reduce print costs by going digital.

Highlights
  • Remote media management
  • Advanced scheduling
  • Interactive lead generation
  • Network-wide content rollout
  • iBeacon broadcasting
  • Support for multiple file types
Features
Read full description

* Winner of the Tabby Awards for Business, in the Retail Category! Learn more: http://appsignage.com/tabby-award/ Remotely Manage Digital Media Displays Using iOS Devices + Easy to Learn, Easy to Run + Low Cost Implementation + Advanced Scheduling & Interactive Features for Lead Gen The central admin console enables your marketing department to instantly push marketing or infotainment media to a single HD display or your entire network of shops, reception desks or waiting rooms using the advanced scheduling tool. Turn your iPad into a media player in your trade show booth and enable a tap gesture for visitors to join your mailing list. Rollout an entire seasonal campaign lineup with just a few clicks, saving time and print costs! "...the most attractive benefit to me, is its end-to-end simplicity. That’s critical for us. We’re constantly adapting and changing our marketing messages, incentives, and store-specific branding.” ~Managing Partner, Mercedes Benz of Encino Where Digital Signage Can Work for You: - Run product demos or seasonal promos in retail spaces - Display daily events or facility information in hotel lobbies - Create announcements or welcome special guests in reception lobbies - Play educational or entertainment loops in waiting rooms or healthcare facilities - Include local advertising media and generate revenue - Run brand or product media within your exhibit space at a trade show - And much more... "The Signage playlist platform has been a key sales tool for our trade show plan for nearly 3 years now." ~Operations Manager, EPSON BONUS FEATURE: Signage can act as iBeacon broadcaster to your app on iPhones of your visitors. Perfect for use with malls, hotels or conferences to push event information or opt-in promotions. File Types supported: MP4, MOV, HTML, PDF, JPEG, TIFF, PNG iTouch, iPhones, iPads require Apple AV Adapter

About

UrbanLoop

Manage digital signage from a single workspace, allowing you to add content, build playlists, and update displays in real-time. Keep menus current, share announcements, and promote products across multiple locations with ease.

Highlights
  • Add images, videos, and documents
  • Connect Google Slides, Calendar, and Drive
  • Turn web pages into display content
  • Build playlists with custom schedules
  • Update individual TVs or groups in real-time
  • Local media caching for offline playback
  • Customizable display themes and orientations
Features
Read full description

Manage your digital signage from one workspace. Add content, build playlists and update your Apple TV displays in real time from your iPhone, iPad or Mac. Keep restaurant menus current, share classroom announcements, welcome visitors and promote products across your locations. Whether you manage one TV or hundreds, UrbanLoop puts your content and screens in one place. BRING YOUR CONTENT TO THE SCREEN • Add images, videos and documents. • Connect Google Slides, Google Calendar and Google Drive folders. • Turn web pages into display content for dashboards, business metrics and other information. • Add HLS live video streams, news, and RSS, Atom or JSON feeds. Edit your Google Slides online or drop new files into a connected Drive folder, and UrbanLoop keeps your displays in sync. On Mac, drag files straight into your workspace to create slides. PLAN WHAT PLAYS • Build playlists and arrange content in the order you want. • Set durations, transitions and schedules for different times of day. • Schedule recurring slides, promotions and announcements. • Set automatic sleep and wake times for your displays. UPDATE ONE TV OR A WHOLE GROUP • Send content and configuration changes to connected TVs in real time. • Assign playlists and settings to individual TVs or TV groups. • Check connection status, playback and auto-advance settings. • Use live view and remote screenshots to see what's on your screens. • Refresh content and troubleshoot without visiting each display. The Apple TV app is built for always-on signage, with local media caching that helps your screens keep playing when the internet drops and reduces repeat downloads. MAKE YOUR DISPLAYS YOUR OWN • Choose landscape, portrait or either upside-down orientation. • Show weather as a full-size overlay, a mini overlay or its own slide. • Set the mood with background music and video themes. • Build custom themes, choose your media and control how background audio behaves when videos play. • Mix your content with news and conference-room availability. Send important messages when they are needed, with manual broadcasts and feed-triggered alerts. KEEP YOUR WORKSPACE ORGANIZED Find content with search, filters and sorting. Choose small, medium or large tiles, see useful details at a glance and select multiple items when it's time to tidy up. Share the work with user roles, organize displays by site and use MDM deployment to help set up Apple TV fleets. Moving from Google Sign Builder? Keep using familiar Google Slides and Drive workflows. GET STARTED Sign in with Google, Apple or email. A web dashboard is also available, so you can keep working from your browser. An UrbanLoop account is required. Signage playback requires an Apple TV running the UrbanLoop display app. UrbanLoop was previously called EZ Plus (EZTV).

Screenshots

Signage3 screens
UrbanLoop4 screens

Verdict

The call

The clearest difference is rating: Signage at 5.0 against UrbanLoop's 4.8. Signage also leads on review sentiment (100% vs 92%) and iOS requirement (7.0 vs 15.6). UrbanLoop's advantage is ratings volume (18 vs 1) and device support (5 vs 3). On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Signage holds the better App Store score, 5.0 against 4.8. That said, the two scores are not equally well evidenced: UrbanLoop has 18 ratings behind it against 1, so its average is the more settled of the two. Written reviews point the same way: 100% of Signage's written reviews are positive against 92% of UrbanLoop's.

UpkeepUpdate frequency

Signage ships an update every 5 weeks, UrbanLoop every 3 weeks. The most recent releases landed on November 6, 2026 and November 7, 2026 respectively.

Scorecard5 real differences · 5 level
Signage versus UrbanLoop: the parameters behind the verdict, then further details
ParameterSignageUrbanLoop
PriceFreeFree
Rating5.0 (1 ratings) — better4.8 (18 ratings)
Positive reviews100.0% of reviews — better91.7% of reviews
Number of ratings118 — better
Update frequencyEvery 5 weeksEvery 3 weeks — better
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPad, iPodiPhone, iPad, iPod, Mac, Apple TV — better
Requires iOS7.0 — better15.6
Further details — not scored
Size29 MB97 MB
Age rating4+4+
DeveloperMeiotic Inc.Behrang Nosrat Makouei

Customer experience

Signage

All ratings1 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews3 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

UrbanLoop

All ratings18 ratings
Positive94.4%
Neutral0.0%
Negative5.6%
Written reviews12 reviews
Positive91.7%
Neutral0.0%
Negative8.3%

In-app purchases

None

Signage

No in-app purchases

None

UrbanLoop

No in-app purchases

Questions

Is Signage free?
Signage is free to download, with no in-app purchases.
Is UrbanLoop free?
UrbanLoop is free to download, with no in-app purchases.
Which has better reviews, Signage or UrbanLoop?
Signage is rated higher. Signage averages 5.0 out of 5 from 1 ratings, while UrbanLoop averages 4.8 from 18 ratings.
Do Signage or UrbanLoop have ads?
Neither Signage nor UrbanLoop shows ads.
Which is updated more often, Signage or UrbanLoop?
Signage ships an update every 5 weeks, and UrbanLoop every 3 weeks. Most recently, Signage was updated on November 6, 2026 and UrbanLoop on November 7, 2026.

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