Comparison

Brother iPrint&Label vs Serial Control

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Brother iPrint&Label

Print labels directly from your iPhone or iPad to a compatible Brother label printer over a wireless network. Create custom labels with text, graphics, or photos, and even print address labels from your contacts or name badges with photos.

Highlights
  • Print labels wirelessly
  • Create custom labels with graphics/photos
  • Print address labels from contacts
  • Print name badges with photos
  • Automatic label formatting
  • Search for supported devices
Read full description

[Description] Brother iPrint&Label is a free application that enables you to easily print labels from your Apple iPhone or iPad to a Brother label printer using a local wireless network. For a list of supported models, please visit your local Brother website. [Key Features] 1. Easy to use menus. 2. Quickly open and print pre-designed labels. 3. Create custom labels with graphics or photos. 4. Print address labels from contact lists. 5. Print name badges with photos from your album - or take new photos with your camera. 6. Automatic label formatting based on label size used. 7. Automatically search for supported devices on a local wireless network. 8. No computer or printer driver required. [Compatible machines] PT-P300BT, PT-P710BT, PT-P910BT, PT-P750W, PT-E550W, PT-D800W, PT-E800W, PT-E850TKW, PT-P900W, PT-P950NW, PT-D460BT, PT-D610BT, QL-1110NWB, QL-810W, QL-820NWB, QL-710W, QL-720NW, QL-580N

About

Serial Control

Create custom interfaces for serial devices from your smartphone or tablet. Design control pages with buttons and sliders, build command libraries, and automate actions based on device responses. Seamlessly integrate with StarTech.com serial products.

Highlights
  • Customizable control interfaces
  • Command library builder
  • Event-based action automation
  • Automatic device detection
  • Integrated account control
  • HEX and ASCII command editor
Features
Read full description

Serial Device Application Software for iOS Build and customize your own serial control interface from your smartphone, tablet, or web browser Features • Use with your existing StarTech.com serial products (for example, NETRS232, NETRS2321P, NETRS232485, NETRS232485W) • Issue console commands, build a command library, or design a control page that’s tailored to your application, complete with buttons, sliders, and switches. • Easily set up events based on response types, and map actions to run when an event occurs. • The app automatically detects the StarTech.com serial devices that are connected to your network. • Integrated account control lets you create an account, save settings, and share it across multiple devices. • Includes a HEX and ACSII command editor. • Conveniently test commands as you edit them.

Screenshots

Brother iPrint&Label4 screens
Serial Control4 screens

Verdict

The call

The clearest difference is review sentiment: Brother iPrint&Label at 34% against Serial Control's 0%. Serial Control's advantage is update cadence (every 5 weeks vs every 3 months) and iOS requirement (11.0 vs 26.0). On price, ads, in-app purchases and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

Brother iPrint&Label ships an update every 3 months, Serial Control every 5 weeks. The most recent releases landed on November 7, 2026 and November 2, 2026 respectively.

Scorecard3 real differences · 7 level
Brother iPrint&Label versus Serial Control: the parameters behind the verdict, then further details
ParameterBrother iPrint&LabelSerial Control
PriceFreeFree
Rating4.6 (8.3K ratings) — better—
Positive reviews34.5% of reviews — better0.0% of reviews
Number of ratings8.3K — better—
Update frequencyEvery 3 monthsEvery 5 weeks — better
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPadiPhone, iPad, iPod — better
Requires iOS26.011.0 — better
Further details — not scored
Size159 MB6 MB
Age rating17+4+
DeveloperBrother Industries, LTD.StarTech.com

Customer experience

Brother iPrint&Label

All ratings8,219 ratings
Positive89.9%
Neutral2.6%
Negative7.5%
Written reviews380 reviews
Positive34.5%
Neutral12.4%
Negative53.2%

Serial Control

Written reviews1 reviews
Positive0.0%
Neutral0.0%
Negative100.0%

Bugs and requests

Brother iPrint&Label

Reported bugs

4 issues
  • App crashes after recent iOS update
  • Bluetooth connectivity issues with some printers
  • Inconsistent behavior when changing label sizes
  • Saved labels disappearing after app updates

Requested features

5 requests
  • Allow importing and editing of custom templates
  • Add more font, symbol, and design options
  • Improve label layout and alignment tools
  • Implement sequential numbering for labels
  • Enable syncing of labels across devices

Serial Control

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Brother iPrint&Label

No in-app purchases

None

Serial Control

No in-app purchases

Questions

Is Brother iPrint&Label free?
Brother iPrint&Label is free to download, with no in-app purchases.
Is Serial Control free?
Serial Control is free to download, with no in-app purchases.
Do Brother iPrint&Label or Serial Control have ads?
Neither Brother iPrint&Label nor Serial Control shows ads.
Which is updated more often, Brother iPrint&Label or Serial Control?
Brother iPrint&Label ships an update every 3 months, and Serial Control every 5 weeks. Most recently, Brother iPrint&Label was updated on November 7, 2026 and Serial Control on November 2, 2026.

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