Bitly vs Utmify
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Bitly
This app allows you to instantly create shortened URLs, share them easily across various platforms, and track their performance. It offers features like custom domains and back-halves for branded links. Access advanced features like QR codes and detailed analytics on the web platform.
- Instant link creation
- Custom domains and back-halves
- Simple link sharing
- Quick access to recent links
- Basic click count tracking
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Bitly – The #1 Link Shortener Create short links, share instantly, and monitor performance—all from your phone. Features: * Instant Link Creation: Create shortened URLs tailored to your brand, including custom domains and back-halves * Simple Link Sharing: Share your shortened links directly from the app via text, email, or social media * Quick Access: View your recently created links for convenient reuse * Tracking Essentials: View click counts for your links to monitor performance Looking for QR Codes, landing pages, or detailed analytics? Visit Bitly.com on your mobile or desktop browser to access the complete Bitly Connections Platform, where you can build stronger digital connections with our full suite of URL shortening, QR Code, and landing page products. Trusted by millions for creating and sharing shortened, trackable links. * Download Bitly and start creating short links that perform. Upgrade to a paid plan to unlock features such as custom domains and analytics.
Utmify
Track sales from each campaign with precision to confidently scale your advertising efforts. Optimize and manage your campaigns directly from an intelligent dashboard, saving you valuable time.
- Intelligent dashboard for campaign metrics
- Quick optimization directly from reports
- Multiple customizable dashboards
- One-click campaign duplication
- Automated campaign optimization rules
- End-to-end data encryption
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Não tenha medo de escalar: saiba exatamente quantas vendas cada campanha teve e escale as campanhas certas sem medo de errar. Economize seu tempo: escale ou desative suas campanhas direto pelo relatório, sem precisar perder tempo abrindo o Gerenciador do Facebook. Para Tráfego Direto: Criada por infoprodutores, a UTMify é a solução perfeita para quem trabalha com tráfego direto e precisa escalar com precisão. - Dashboard inteligente: obtenha uma visão completa e intuitiva de todas as métricas da sua operação, com um dashboard minimalista e eficiente. - Otimização rápida: saiba exatamente quantas vendas cada campanha teve e já faça as otimizações pelo próprio relatório, sem precisar abrir o Facebook. - Múltiplos Dashboards: Utilize múltiplos dashboards para organizar as métricas da operação do seu jeito, seja criando um dashboard para cada produto, seja da forma que achar melhor. É você quem manda. - Duplicação em outra CA: Duplique uma campanha que está dando lucro para outra conta de anúncio com apenas um clique, e continue escalando. - Regras automatizadas: Crie regras para otimizar suas campanhas de forma automática e não fique preso ao computador. - Segurança de ponta: Seus dados estão seguros na UTMify, que utiliza criptografia de ponta a ponta para a sua proteção.
Screenshots
Verdict
The clearest difference is rating: Utmify at 4.9 against Bitly's 3.3. Utmify also leads on review sentiment (80% vs 41%) and monetization model (free vs freemium). On price, ratings volume, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Utmify holds the better App Store score, 4.9 against 3.3. Both are backed by a comparable volume of ratings — 169 and 70 respectively. Written reviews point the same way: 41% of Bitly's written reviews are positive against 80% of Utmify's.
Bitly ships an update every 2 months, Utmify fortnightly. The most recent releases landed on September 29, 2026 and September 30, 2026 respectively.
| Parameter | Bitly | Utmify |
|---|---|---|
| Price | Free | Free |
| Rating | 3.3 (169 ratings) | 4.9 (70 ratings) — better |
| Positive reviews | 40.5% of reviews | 80.0% of reviews — better |
| Number of ratings | 169 — better | 70 |
| Update frequency | Every 2 months | Fortnightly — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Freemium | Free — better |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.6 | 15.0 — better |
| Further details — not scored | ||
| Size | 28 MB | 56 MB |
| Age rating | 4+ | +4 |
| Developer | Bitly, Inc. | UTMIFY TECNOLOGIA LTDA |
Customer experience
Bitly
Utmify
Bugs and requests
Bitly
Reported bugs
4 issues- Login issues and inability to connect to server
- Disappearing or non-updating link data
- Crashes when trying to perform basic functions
- Compatibility problems with newer iOS versions
Requested features
4 requests- Add support for multiple accounts
- Improve UI and user experience
- Expand analytics and reporting capabilities
- Integrate with more social platforms
Utmify
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Bitly
No in-app purchases
Utmify
No in-app purchases
