Bitly vs URLgenius Creator
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Bitly
This app allows you to instantly create shortened URLs, share them easily across various platforms, and track their performance. It offers features like custom domains and back-halves for branded links. Access advanced features like QR codes and detailed analytics on the web platform.
- Instant link creation
- Custom domains and back-halves
- Simple link sharing
- Quick access to recent links
- Basic click count tracking
Read full descriptionHide full description
Bitly – The #1 Link Shortener Create short links, share instantly, and monitor performance—all from your phone. Features: * Instant Link Creation: Create shortened URLs tailored to your brand, including custom domains and back-halves * Simple Link Sharing: Share your shortened links directly from the app via text, email, or social media * Quick Access: View your recently created links for convenient reuse * Tracking Essentials: View click counts for your links to monitor performance Looking for QR Codes, landing pages, or detailed analytics? Visit Bitly.com on your mobile or desktop browser to access the complete Bitly Connections Platform, where you can build stronger digital connections with our full suite of URL shortening, QR Code, and landing page products. Trusted by millions for creating and sharing shortened, trackable links. * Download Bitly and start creating short links that perform. Upgrade to a paid plan to unlock features such as custom domains and analytics.
URLgenius Creator
Easily create and customize app deep links for your campaigns. Manage existing links, track performance with real-time analytics, and optimize user journeys to specific products or screens. This tool helps streamline link management and amplify your marketing impact.
- App deep link creation
- Link customization (paths, tags)
- Link management and updates
- Real-time link analytics
- User journey optimization
- Campaign tracking
Read full descriptionHide full description
Key Benefits: - App Link Creation & Customization – Generate app deep links on the fly and easily customize paths and tags to match your campaigns. - Access & Manage Your Links – Quickly find and update your existing links from anywhere, keeping your campaigns up-to-date and optimized. - Real-Time Link Analytics – Get actionable insights to understand performance, track conversions, and make data-driven decisions. - Optimize Every User Journey – Seamlessly direct shoppers to the right product or screen, whether it’s your shop, a product, or a promotion. We’re just getting started! Stay tuned for even more powerful features to simplify your link management and amplify your impact. To get started, make sure you have a URLgenius account.
Screenshots
Verdict
The clearest difference is review sentiment: URLgenius Creator at 100% against Bitly's 41%. URLgenius Creator also leads on rating (5.0 vs 3.3) and monetization model (free vs freemium). Bitly's advantage is ratings volume (169 vs 11) and device support (3 vs 1). On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
URLgenius Creator holds the better App Store score, 5.0 against 3.3. That said, the two scores are not equally well evidenced: Bitly has 169 ratings behind it against 11, so its average is the more settled of the two. Written reviews point the same way: 41% of Bitly's written reviews are positive against 100% of URLgenius Creator's.
Bitly ships an update every 2 months, URLgenius Creator monthly. The most recent releases landed on August 6, 2026 and September 11, 2026 respectively.
| Parameter | Bitly | URLgenius Creator |
|---|---|---|
| Price | Free | Free |
| Rating | 3.3 (169 ratings) | 5.0 (11 ratings) — better |
| Positive reviews | 40.5% of reviews | 100.0% of reviews — better |
| Number of ratings | 169 — better | 11 |
| Update frequency | Every 2 months | Monthly — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Freemium | Free — better |
| Devices | iPhone, iPad, iPod — better | iPhone |
| Requires iOS | 15.6 — better | 18.6 |
| Further details — not scored | ||
| Size | 28 MB | 28 MB |
| Age rating | 4+ | 4+ |
| Developer | Bitly, Inc. | Pure Oxygen Labs LLC |
Customer experience
Bitly
URLgenius Creator
Bugs and requests
Bitly
Reported bugs
4 issues- Login issues and inability to connect to server
- Disappearing or non-updating link data
- Crashes when trying to perform basic functions
- Compatibility problems with newer iOS versions
Requested features
4 requests- Add support for multiple accounts
- Improve UI and user experience
- Expand analytics and reporting capabilities
- Integrate with more social platforms
URLgenius Creator
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Bitly
No in-app purchases
URLgenius Creator
No in-app purchases
Questions
Is Bitly free?
Is URLgenius Creator free?
Which has better reviews, Bitly or URLgenius Creator?
Do Bitly or URLgenius Creator have ads?
Which is updated more often, Bitly or URLgenius Creator?
Other comparisons















