Comparison

Bitly vs URLgenius Creator

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Bitly

This app allows you to instantly create shortened URLs, share them easily across various platforms, and track their performance. It offers features like custom domains and back-halves for branded links. Access advanced features like QR codes and detailed analytics on the web platform.

Highlights
  • Instant link creation
  • Custom domains and back-halves
  • Simple link sharing
  • Quick access to recent links
  • Basic click count tracking
Features
Read full description

Bitly – The #1 Link Shortener Create short links, share instantly, and monitor performance—all from your phone. Features: * Instant Link Creation: Create shortened URLs tailored to your brand, including custom domains and back-halves * Simple Link Sharing: Share your shortened links directly from the app via text, email, or social media * Quick Access: View your recently created links for convenient reuse * Tracking Essentials: View click counts for your links to monitor performance Looking for QR Codes, landing pages, or detailed analytics? Visit Bitly.com on your mobile or desktop browser to access the complete Bitly Connections Platform, where you can build stronger digital connections with our full suite of URL shortening, QR Code, and landing page products. Trusted by millions for creating and sharing shortened, trackable links. * Download Bitly and start creating short links that perform. Upgrade to a paid plan to unlock features such as custom domains and analytics.

About

URLgenius Creator

Easily create and customize app deep links for your campaigns. Manage existing links, track performance with real-time analytics, and optimize user journeys to specific products or screens. This tool helps streamline link management and amplify your marketing impact.

Highlights
  • App deep link creation
  • Link customization (paths, tags)
  • Link management and updates
  • Real-time link analytics
  • User journey optimization
  • Campaign tracking
Features
Read full description

Key Benefits: - App Link Creation & Customization – Generate app deep links on the fly and easily customize paths and tags to match your campaigns. - Access & Manage Your Links – Quickly find and update your existing links from anywhere, keeping your campaigns up-to-date and optimized. - Real-Time Link Analytics – Get actionable insights to understand performance, track conversions, and make data-driven decisions. - Optimize Every User Journey – Seamlessly direct shoppers to the right product or screen, whether it’s your shop, a product, or a promotion. We’re just getting started! Stay tuned for even more powerful features to simplify your link management and amplify your impact. To get started, make sure you have a URLgenius account.

Screenshots

Bitly4 screens
URLgenius Creator4 screens

Verdict

The call

The clearest difference is review sentiment: URLgenius Creator at 100% against Bitly's 41%. URLgenius Creator also leads on rating (5.0 vs 3.3) and monetization model (free vs freemium). Bitly's advantage is ratings volume (169 vs 11) and device support (3 vs 1). On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

URLgenius Creator holds the better App Store score, 5.0 against 3.3. That said, the two scores are not equally well evidenced: Bitly has 169 ratings behind it against 11, so its average is the more settled of the two. Written reviews point the same way: 41% of Bitly's written reviews are positive against 100% of URLgenius Creator's.

UpkeepUpdate frequency

Bitly ships an update every 2 months, URLgenius Creator monthly. The most recent releases landed on August 6, 2026 and September 11, 2026 respectively.

Scorecard6 real differences · 4 level
Bitly versus URLgenius Creator: the parameters behind the verdict, then further details
ParameterBitlyURLgenius Creator
PriceFreeFree
Rating3.3 (169 ratings)5.0 (11 ratings) — better
Positive reviews40.5% of reviews100.0% of reviews — better
Number of ratings169 — better11
Update frequencyEvery 2 monthsMonthly — better
AdsNoNo
In-app purchasesNoNo
MonetizationFreemiumFree — better
DevicesiPhone, iPad, iPod — betteriPhone
Requires iOS15.6 — better18.6
Further details — not scored
Size28 MB28 MB
Age rating4+4+
DeveloperBitly, Inc.Pure Oxygen Labs LLC

Customer experience

Bitly

All ratings169 ratings
Positive53.3%
Neutral5.3%
Negative41.4%
Written reviews195 reviews
Positive40.5%
Neutral12.3%
Negative47.2%

URLgenius Creator

All ratings11 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews5 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

Bugs and requests

Bitly

Reported bugs

4 issues
  • Login issues and inability to connect to server
  • Disappearing or non-updating link data
  • Crashes when trying to perform basic functions
  • Compatibility problems with newer iOS versions

Requested features

4 requests
  • Add support for multiple accounts
  • Improve UI and user experience
  • Expand analytics and reporting capabilities
  • Integrate with more social platforms

URLgenius Creator

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Bitly

No in-app purchases

None

URLgenius Creator

No in-app purchases

Questions

Is Bitly free?
Bitly is free to download, with no in-app purchases.
Is URLgenius Creator free?
URLgenius Creator is free to download, with no in-app purchases.
Which has better reviews, Bitly or URLgenius Creator?
URLgenius Creator is rated higher. Bitly averages 3.3 out of 5 from 169 ratings, while URLgenius Creator averages 5.0 from 11 ratings.
Do Bitly or URLgenius Creator have ads?
Neither Bitly nor URLgenius Creator shows ads.
Which is updated more often, Bitly or URLgenius Creator?
Bitly ships an update every 2 months, and URLgenius Creator monthly. Most recently, Bitly was updated on August 6, 2026 and URLgenius Creator on September 11, 2026.

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