Amazon Prime Video vs Apple TV
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Amazon Prime Video
Stream a vast library of movies, TV shows, live events, and sports. Discover original series and films, rent or buy new releases, and enjoy personalized recommendations. Download content to watch offline and create individual profiles for a tailored viewing experience.
- Watch original series and movies
- Download videos for offline viewing
- Rent or buy new releases
- Personalized recommendations
- Multiple user profiles
- X-Ray access powered by IMDb
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Prime Video is your all-in-one destination for hit movies, series and TV, live sports, and more. Stream the hit sci-fi adventure Project Hail Mary and the epic fantasy Masters of the Universe, now streaming on Prime Video. From gripping originals like Reacher, Every Year After, Spider Noir, and Off Campus to blockbuster films and live entertainment, there's always something worth watching. Personalized recommendations help you find your next favorite show or movie without the scroll. Prime Video brings the best of TV and film together with your favorite live sports. Your Prime membership includes Thursday Night Football, select WNBA & NBA games, and more. Watch even more of the movies, TV, and live sports you love when you choose from 100+ subscriptions like Starz and Apple TV+ — all in one app. Download videos for offline viewing, cast to your TV, and create profiles so everyone in the house gets a personalized entertainment experience. One app. Endless entertainment. Watch your favorite movies, TV, and live sports—all on Prime Video. TV and Series • Edge-of-your-seat originals like Reacher, The Boys, Fallout, and Spider-Noir streaming on Prime Video • Addictive series including Off Campus, Every Year After, and The Summer I Turned Pretty • Epic worlds brought to life on your TV with The Lord of the Rings: The Rings of Power and more • Go behind the scenes with exclusive X-Ray access, powered by IMDb Movies • Stream new hit releases like Project Hail Mary and Masters of the Universe, now on Prime Video • Watch hit Prime Video originals such as Tom Clancy’s Jack Ryan: Ghost War, Your Fault: London and more • Rent or buy newly released films the same day they hit digital • Download videos and watch your favorite movies offline, anywhere, anytime Sports • Watch live NFL games with Thursday Night Football • Watch select NBA and WNBA games Enjoy Prime Video updates on your Apple TV or Mac by downloading the latest app from the App Store on your device. If you subscribe to Prime Video, payment is charged to your Apple Account at confirmation of purchase, and your membership automatically renews monthly unless auto-renewal is turned off at least 24 hours before the end of the then current plan period. Your account is charged for renewal within 24 hours before the end of each plan period at the rate of your selected plan. Manage your subscription and turn off auto-renewal anytime by going to My Account. For customers located within the European Union, United Kingdom or Brazil: By using this app, you agree to the Amazon Conditions of Use and the Prime Video Terms of Use at primevideo.com/ww-av-legal-home. See our Privacy Notice, Cookies Notice and Interest-Based Ads Notice at primevideo.com/ww-av-legal-home. For all other customers: By using this app, you agree to the Amazon Conditions of Use, Privacy Notice, and the Prime Video Terms of Use at primevideo.com/ww-av-legal-home.
Apple TV
This app is a central hub for exclusive original series, movies, and live sports like Formula 1 and MLB. It also aggregates content from your favorite streaming services, allowing you to buy or rent titles and discover new shows.
- Exclusive Apple Originals
- Live Formula 1 & MLB
- Buy or rent movies
- Aggregate streaming services
- Personalized recommendations
- Continue Watching feature
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Apple TV is the home of exclusive Apple Original shows and movies, Formula 1®, MLS, Friday Night Baseball, thousands of movies to buy or rent, and all the best programming from your favorite streaming services — all in one place. With an Apple TV subscription: • Stream thousands of hours of Apple Originals—thrilling dramas, epic sci-fi, and feel-good comedies, all with no ads—including Ted Lasso, Severance, The Morning Show, Silo, Shrinking, Slow Horses, and F1 The Movie. • Enjoy new releases weekly, with no ads. • Watch every Formula 1 Grand Prix™ live—with all-access coverage for every practice, qualifying, Sprint, and race. • Watch Friday Night Baseball, with live MLB matchups every Friday of the regular season. • Watch every Major League Soccer match live throughout the regular season, the entire playoffs, and Leagues Cup, all with no blackouts. Discover more to watch: • Buy or rent newly released movies, and browse the Apple TV Store with over 100,000 movies and shows—including the largest selection of 4K HDR titles. • Add Apple TV Channels subscriptions and stream seamlessly in the Apple TV app — no additional apps, accounts, or passwords needed. • Connect over 100 video streaming apps to access all your favorite shows and movies in one place. Apple TV app makes all your TV watching easier: • Get personalized recommendations across everything you watch. • With Continue Watching, pick up where you left off across all your subscriptions and devices. • Add to Watchlist to keep track of what you want to watch later. • Browse sports to see live and upcoming matchups, and choose your favorite teams to automatically add games to Continue Watching and receive notifications for close games and more. • Easily find all of your purchased movies and shows in the Library. • Enjoy the best picture and sound quality in Dolby Vision and Dolby Atmos when available. • Stream over a Wi-Fi or cellular connection, or download to watch offline. • Find the Apple TV app on iPhone, iPad, Apple TV, and Mac, as well as smart TVs and streaming devices. Requirements: • iOS devices using iOS 12.3 or later • Some features require internet access over a Wi-Fi or cellular data connection • HDR video playback may not be available for all content or on all devices Apple TV subscription does not include third party-branded subscription services or content available for rental or purchase in the Apple TV app. In select regions, an Apple TV subscription may only be available as part of an iCloud+ subscription. If you subscribe to any Apple TV channels, payment will be charged to your Apple Account at the confirmation of purchase. Subscriptions automatically renew unless they are canceled at least 24 hours prior to the end of the current period. Your account will be charged for renewal within 24 hours prior to the end of the current period. Simultaneous streams may be limited on a per-subscription basis. The availability of Apple TV features, channels, and related content may vary depending on the country or region from which you attempt to access them. You can manage and cancel your subscriptions by going to your Settings on the Apple TV app after purchase. See https://www.apple.com/legal/privacy/en-ww for the Privacy Policy. Apple TV app Terms and Conditions can be found at https://www.apple.com/legal/internet-services/itunes/us/terms.html
Screenshots
Verdict
The clearest difference is in-app purchases: Apple TV at none against Amazon Prime Video's 3. Apple TV also leads on review sentiment (43% vs 17%) and iOS requirement (10.2 vs 17.0). Amazon Prime Video's advantage is update cadence (every 4 days vs every 2 months) and chart position (#7 vs unranked). On price, rating, ratings volume and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Amazon Prime Video sells 3 in-app purchases, starting at $2.99 per month. Apple TV asks for nothing beyond the download.
On the App Store both sit at effectively the same score — 4.8 for Amazon Prime Video against 4.8 for Apple TV. Both are backed by a comparable volume of ratings — 3.1M and 1.9M respectively. Written reviews are what separate them: 17% of Amazon Prime Video's written reviews are positive against 43% of Apple TV's.
Amazon Prime Video ships an update every 4 days, Apple TV every 2 months. Both last shipped on October 29, 2026.
| Parameter | Amazon Prime Video | Apple TV |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (3.1M ratings) | 4.8 (1.9M ratings) — better |
| Positive reviews | 16.8% of reviews | 43.1% of reviews — better |
| Number of ratings | 3.1M — better | 1.9M |
| Update frequency | Every 4 days — better | Every 2 months |
| Ads | Yes | Yes |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | #7 — better | — |
| Devices | iPhone, iPad, Mac, Apple TV | iPhone, iPad, iPod, Vision Pro |
| Requires iOS | 17.0 | 10.2 — better |
| Further details — not scored | ||
| Size | 348 MB | 8 MB |
| Age rating | 12+ | 12+ |
| Developer | AMZN Mobile LLC | Apple |
Customer experience
Amazon Prime Video
Apple TV
User reviews
Amazon Prime Video
From 3.1M App Store ratingsWhat we love
- 🚀 Great selection of movies and TV shows
- 💡 Useful X-Ray feature with trivia and cast info
- 👍 Smooth streaming experience
- 🎁 Good value as part of Prime membership
Room to improve
- 🐛 Inconsistent syncing of progress across devices
- 🔍 Cluttered and confusing user interface
- 💰 Excessive ads and upsells for additional content
- 🔍 Difficult to find and access purchased content
Apple TV
From 1.9M App Store ratingsWhat we love
- 🚀 Decent quality viewing experience
- 👍 Impressive 4K and audio quality
- 🤩 Fantastic original content
Room to improve
- 🐛 Buggy and unreliable app
- 🤯 Confusing and unintuitive interface
- 💰 Misleading pricing and pay-to-watch content
- 🤔 Lack of user-friendly features
- 😡 Terrible customer support
Bugs and requests
Amazon Prime Video
Reported bugs
3 issues- Frequent playback issues and buffering
- Subtitles not working correctly
- App crashes and freezes on various devices
Requested features
4 requests- Improved search and browsing experience
- Ability to create user profiles and watchlists
- Seamless Chromecast/AirPlay integration
- Better organization of free vs. paid content
Apple TV
Reported bugs
4 issues- App crashes frequently
- Playback issues and random freezes
- Incorrect episode/content display
- Syncing problems across devices
Requested features
5 requests- Ability to save/bookmark content for later
- Improved content organization and navigation
- Sync playback progress across devices
- Chromecast/casting support
- User profiles and personalized recommendations
In-app purchases
Amazon Prime Video
- Ad free$2.991 Month
- Prime Video Monthly1 Month trial$8.991 Month
- Prime Video Monthly$8.991 Month
Apple TV
No in-app purchases








