Comparison

itracks Board vs Ipsos AppLife

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

itracks Board

Share your opinions on brands, products, and advertisements through video feedback. Participate in research studies directly from your mobile device and earn rewards for your insights. This app is designed for easy and engaging user participation.

Highlights
  • Video feedback submission
  • Participate in research studies
  • Earn rewards and incentives
  • Feedback on brands and products
  • Mobile device compatibility
Features
Read full description

itracks Mobile allows you to share your opinion and be rewarded! Download the free itracks mobile app to participate in research studies from your mobile device. It is easy and fun to post videos and provide feedback on brands, new products, ads and more all from your smartphone or tablet. Qualitative research participants typically receive rewards and incentives to participate in research studies. Refer to your study invitation for more details. The App has been tested and works on the following devices: iOS 4.3 and higher Terms of use http://www.itracks.com/terms-of-use/

About

Ipsos AppLife

This app facilitates qualitative research by connecting researchers with participants. It allows for direct communication, task assignment, and various response formats like text, photos, videos, and audio. Participation requires an invitation with login credentials.

Highlights
  • Direct researcher-participant chat
  • Task assignment and completion
  • Text, photo, video, and audio responses
  • Community interaction with reactions
  • Offline project participation
  • Moderator communication tools
Read full description

Ipsos AppLife is a research app that allows us to connect with you! Our researchers will be able to chat with you directly, post questions, send out tasks and respond to your answers. To participate you need to receive an invite from us that will contain a login and password. The Ipsos AppLife app allows us to conduct qualitative research. The app is connected to a closed web environment, where projects can be created, participants and observers can be invited and where Ipsos can view and download the results. Participants can post different types of responses in a research. For example, text messages, photos with a subtext, videos and audio messages with or without a subtext. A research community is possible. In a community, participants can react to each other’s posts. Reactions placed by a moderator are shown in a different color. The moderator can communicate with the participants through the app or through the closed web environment. Researchers can create a project online and can ask participants to fulfil a couple of tasks. You can, for instance, give participants one general assignment: ‘Keep track of what you cook for dinner for the next couple of weeks’, but you can also choose to let participants post one photo about a certain topic each week. To take part in a research, you simply sign in with your email address and received password. You can, for example, receive a password through a market research company or recruitment agency. This app also works without an internet connection (after downloading the project). This means that participants can, where and whenever they like, take part in a research.

Screenshots

itracks Board2 screens
Ipsos AppLife4 screens

Verdict

The call

The clearest difference is rating: itracks Board at 2.0 against Ipsos AppLife's 1.5. itracks Board also leads on ratings volume (10 vs 2). Ipsos AppLife's advantage is review sentiment (60% vs 38%). On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

itracks Board holds the better App Store score, 2.0 against 1.5. That said, the two scores are not equally well evidenced: itracks Board has 10 ratings behind it against 2, so its average is the more settled of the two. Written reviews complicate that: 38% of itracks Board's written reviews are positive against 60% of Ipsos AppLife's, so the app with the better star average is not the one people write more warmly about.

UpkeepUpdate frequency

itracks Board ships an update every 2 months, Ipsos AppLife every 3 weeks. The most recent releases landed on October 10, 2026 and October 14, 2026 respectively.

Scorecard3 real differences · 7 level
itracks Board versus Ipsos AppLife: the parameters behind the verdict, then further details
Parameteritracks BoardIpsos AppLife
PriceFreeFree
Rating2.0 (10 ratings) — better1.5 (2 ratings)
Positive reviews38.5% of reviews60.0% of reviews — better
Number of ratings10 — better2
Update frequencyEvery 2 monthsEvery 3 weeks — better
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS15.0 — better15.6
Further details — not scored
Size18 MB66 MB
Age rating4+4+
DeveloperInteractive Tracking Systems Inc.MobileMarketResearch

Customer experience

itracks Board

All ratings10 ratings
Positive20.0%
Neutral0.0%
Negative80.0%
Written reviews13 reviews
Positive38.5%
Neutral7.7%
Negative53.8%

Ipsos AppLife

All ratings2 ratings
Positive0.0%
Neutral0.0%
Negative100.0%
Written reviews10 reviews
Positive60.0%
Neutral0.0%
Negative40.0%

In-app purchases

None

itracks Board

No in-app purchases

None

Ipsos AppLife

No in-app purchases

Questions

Is itracks Board free?
itracks Board is free to download, with no in-app purchases.
Is Ipsos AppLife free?
Ipsos AppLife is free to download, with no in-app purchases.
Which has better reviews, itracks Board or Ipsos AppLife?
itracks Board is rated higher. itracks Board averages 2.0 out of 5 from 10 ratings, while Ipsos AppLife averages 1.5 from 2 ratings.
Do itracks Board or Ipsos AppLife have ads?
Neither itracks Board nor Ipsos AppLife shows ads.
Which is updated more often, itracks Board or Ipsos AppLife?
itracks Board ships an update every 2 months, and Ipsos AppLife every 3 weeks. Most recently, itracks Board was updated on October 10, 2026 and Ipsos AppLife on October 14, 2026.

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