Ipsos AppLife vs Eolas Flexicollect

Ipsos AppLife is a research app that allows us to connect with you! Our researchers will be able to chat with you directly, post questions, send out tasks and respond to your answers. To participate you need to receive an invite from us that will contain a login and password. The Ipsos AppLife app allows us to conduct qualitative research. The app is connected to a closed web environment, where projects can be created, participants and observers can be invited and where Ipsos can view and download the results. Participants can post different types of responses in a research. For example, text messages, photos with a subtext, videos and audio messages with or without a subtext. A research community is possible. In a community, participants can react to each other’s posts. Reactions placed by a moderator are shown in a different color. The moderator can communicate with the participants through the app or through the closed web environment. Researchers can create a project online and can ask participants to fulfil a couple of tasks. You can, for instance, give participants one general assignment: ‘Keep track of what you cook for dinner for the next couple of weeks’, but you can also choose to let participants post one photo about a certain topic each week. To take part in a research, you simply sign in with your email address and received password. You can, for example, receive a password through a market research company or recruitment agency. This app also works without an internet connection (after downloading the project). This means that participants can, where and whenever they like, take part in a research.

This app has been developed by Eolas International, an International Market and Consumer research company. Flexicollect is a flexible data collection system built for our team of part time researchers and consumers to gather a variety of data on product quality and consumer experiences. Tasks are generally carried out in the area of Market and Consumer research however not exclusively so. How it works -Flexicollect is an app onto which Eolas can publish custom tasks they have created in their data management system. -It enables the user to access tasks, for the purpose of allowing the user to earn experience points by carrying out micro-jobs on a voluntary basis. Examples of these task types could the capturing of product experiences in the user’s home, visiting a store to capture images of products and their display areas and filling out questionnaires on their usage habits of products and services.