Instaply vs SOCi Go!
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Instaply
Enhance customer communication and drive sales by centralizing customer messages from SMS, social media, and web widgets into one platform. Improve team productivity with automated responses and collaboration tools, all accessible via any internet-connected device.
- Centralized messaging from multiple channels
- Automated responses and productivity tools
- Team collaboration and message forwarding
- Message archiving and history
- Open API for CRM/ERP integration
- Integrated payment solutions
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IMPROVE CUSTOMER SATISFACTION Put simply; your customers prefer to text. By providing them with a service that both allows them to do that, while saving you the grief of trying to maintain professional conversations via your mobile device, will improve your business communications. DRIVE SALES 98% of all text messages are opened within 3 minutes of receipt. Instaply will help you redefine your sales strategy, and use outbound messaging, simply text follow ups, picture messaging and automation to help you as you drive sales. INCREASE PRODUCTIVITY As text is an asynchronous channel, your ability to receive and respond to customer communication becomes more fluid and less immediate. Instaply will help you automate responses and analyze response times, to help your team focus on priorities, instead of being slaves to the first person who calls in. NO HARDWARE TO PURCHASE You can access Instaply via any desktop, laptop and tablet, with an internet connection. In addition, you can access Instaply via your mobile device. IMPROVE TELEPHONE CHANNEL You will observe an optimization of your telephone channel: fewer calls and better rate of answered calls. MULTIPLE MESSAGING CHANNELS We provide multiple paths for mobile users to communicate with your business, via test. Direct SMS, Facebook Messenger, on-site web widget, in-app SDK, Google Business Page/Ad Words, Instagram; Receive all your customer messages directly in Instaply, regardless of their origin: SMS, Messenger, web widget, in-app sdk, Google My Business, Instagram. COLLABORATE With in-app messaging between team members, conversation forwarding (between individual employees and teams, across departments, and even to specific B&M locations), Instaply allows your employees to collaborate in a variety of ways. MESSAGE STORAGE Each and every message that you receive, and every response, is automatically archived, allowing your team to reference any past conversation with just a couple of clicks! OPEN API Integrate Instaply into your CRM, ERP, etc., via a simple API integration! SECURITY Your data is safe and you comply with RGPD regulations, etc. SLA 99.9% INSTAPLY PAY Integrate your remote payment solution to allow your customers to pay directly during their interaction by message. TEXT US! 415.200.3056 Instaply: your customers have already chosen.
SOCi Go!
This app allows multi-location businesses to manage their social media marketing efforts across all digital channels. It provides tools to create and post content, track engagements, monitor reviews, and measure performance on the go.
- Create and post social content
- Track engagements and monitor reviews
- Respond to reviews on the fly
- Push notifications for alerts
- Mobile analytics dashboard
- Turnkey solution for local managers
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SOCi is the marketing platform for multi-location brands. We empower multi-location businesses to scale marketing efforts across all digital channels in a way that's brand directed, locally perfected, and data connected. The Power of the SOCi Platform Anytime, Anywhere With SOCi Go and SOCi’s fully responsive platform, connect with your audience anytime, from any device, and from wherever you work. Drive local adoption and empower your local managers with everything they need to take action in the palm of their hand. • Create and post social content in just a few clicks. • Track engagements, monitor reviews, and respond on the fly. • Never miss an alert with push notifications. • Measure performance with a mobile analytics dashboard. • Minimize local manager uncertainty with an on-the-go, turnkey solution and seamless, scalable processes for social campaigns and review management. Products available on the app include SOCi Listings, Social, Ads & Boost, Reviews, Listening, Bot, and Insights & Reporting.
Screenshots
Verdict
The clearest difference is rating: Instaply at 4.6 against SOCi Go!'s 2.6. Instaply also leads on review sentiment (82% vs 50%) and update cadence (monthly vs every 2 months). SOCi Go!'s advantage is ratings volume (26 vs 7) and iOS requirement (13.0 vs 15.0). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Instaply holds the better App Store score, 4.6 against 2.6. Both are backed by a comparable volume of ratings — 7 and 26 respectively. Written reviews point the same way: 82% of Instaply's written reviews are positive against 50% of SOCi Go!'s.
Instaply ships an update monthly, SOCi Go! every 2 months. Both last shipped on October 24, 2026.
| Parameter | Instaply | SOCi Go! |
|---|---|---|
| Price | Free | Free |
| Rating | 4.6 (7 ratings) — better | 2.6 (26 ratings) |
| Positive reviews | 81.8% of reviews — better | 50.0% of reviews |
| Number of ratings | 7 | 26 — better |
| Update frequency | Monthly — better | Every 2 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.0 | 13.0 — better |
| Further details — not scored | ||
| Size | 44 MB | 4 MB |
| Age rating | 4+ | 4+ |
| Developer | Instaply, Inc. | SOCi Inc |
Customer experience
Instaply
SOCi Go!
In-app purchases
Instaply
No in-app purchases
SOCi Go!
No in-app purchases









