Comparison

Instaply vs SOCi Go!

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Instaply

Enhance customer communication and drive sales by centralizing customer messages from SMS, social media, and web widgets into one platform. Improve team productivity with automated responses and collaboration tools, all accessible via any internet-connected device.

Highlights
  • Centralized messaging from multiple channels
  • Automated responses and productivity tools
  • Team collaboration and message forwarding
  • Message archiving and history
  • Open API for CRM/ERP integration
  • Integrated payment solutions
Features
Read full description

IMPROVE CUSTOMER SATISFACTION Put simply; your customers prefer to text. By providing them with a service that both allows them to do that, while saving you the grief of trying to maintain professional conversations via your mobile device, will improve your business communications. DRIVE SALES 98% of all text messages are opened within 3 minutes of receipt. Instaply will help you redefine your sales strategy, and use outbound messaging, simply text follow ups, picture messaging and automation to help you as you drive sales. INCREASE PRODUCTIVITY As text is an asynchronous channel, your ability to receive and respond to customer communication becomes more fluid and less immediate. Instaply will help you automate responses and analyze response times, to help your team focus on priorities, instead of being slaves to the first person who calls in. NO HARDWARE TO PURCHASE You can access Instaply via any desktop, laptop and tablet, with an internet connection. In addition, you can access Instaply via your mobile device. IMPROVE TELEPHONE CHANNEL You will observe an optimization of your telephone channel: fewer calls and better rate of answered calls. MULTIPLE MESSAGING CHANNELS We provide multiple paths for mobile users to communicate with your business, via test. Direct SMS, Facebook Messenger, on-site web widget, in-app SDK, Google Business Page/Ad Words, Instagram; Receive all your customer messages directly in Instaply, regardless of their origin: SMS, Messenger, web widget, in-app sdk, Google My Business, Instagram. COLLABORATE With in-app messaging between team members, conversation forwarding (between individual employees and teams, across departments, and even to specific B&M locations), Instaply allows your employees to collaborate in a variety of ways. MESSAGE STORAGE Each and every message that you receive, and every response, is automatically archived, allowing your team to reference any past conversation with just a couple of clicks! OPEN API Integrate Instaply into your CRM, ERP, etc., via a simple API integration! SECURITY Your data is safe and you comply with RGPD regulations, etc. SLA 99.9% INSTAPLY PAY Integrate your remote payment solution to allow your customers to pay directly during their interaction by message. TEXT US! 415.200.3056 Instaply: your customers have already chosen.

About

SOCi Go!

This app allows multi-location businesses to manage their social media marketing efforts across all digital channels. It provides tools to create and post content, track engagements, monitor reviews, and measure performance on the go.

Highlights
  • Create and post social content
  • Track engagements and monitor reviews
  • Respond to reviews on the fly
  • Push notifications for alerts
  • Mobile analytics dashboard
  • Turnkey solution for local managers
Features
Read full description

SOCi is the marketing platform for multi-location brands. We empower multi-location businesses to scale marketing efforts across all digital channels in a way that's brand directed, locally perfected, and data connected. The Power of the SOCi Platform Anytime, Anywhere With SOCi Go and SOCi’s fully responsive platform, connect with your audience anytime, from any device, and from wherever you work. Drive local adoption and empower your local managers with everything they need to take action in the palm of their hand. • Create and post social content in just a few clicks. • Track engagements, monitor reviews, and respond on the fly. • Never miss an alert with push notifications. • Measure performance with a mobile analytics dashboard. • Minimize local manager uncertainty with an on-the-go, turnkey solution and seamless, scalable processes for social campaigns and review management. Products available on the app include SOCi Listings, Social, Ads & Boost, Reviews, Listening, Bot, and Insights & Reporting.

Screenshots

Instaply4 screens
SOCi Go!4 screens

Verdict

The call

The clearest difference is rating: Instaply at 4.6 against SOCi Go!'s 2.6. Instaply also leads on review sentiment (82% vs 50%) and update cadence (monthly vs every 2 months). SOCi Go!'s advantage is ratings volume (26 vs 7) and iOS requirement (13.0 vs 15.0). On price, ads, in-app purchases and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Instaply holds the better App Store score, 4.6 against 2.6. Both are backed by a comparable volume of ratings — 7 and 26 respectively. Written reviews point the same way: 82% of Instaply's written reviews are positive against 50% of SOCi Go!'s.

UpkeepUpdate frequency

Instaply ships an update monthly, SOCi Go! every 2 months. Both last shipped on October 24, 2026.

Scorecard5 real differences · 5 level
Instaply versus SOCi Go!: the parameters behind the verdict, then further details
ParameterInstaplySOCi Go!
PriceFreeFree
Rating4.6 (7 ratings) — better2.6 (26 ratings)
Positive reviews81.8% of reviews — better50.0% of reviews
Number of ratings726 — better
Update frequencyMonthly — betterEvery 2 months
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS15.013.0 — better
Further details — not scored
Size44 MB4 MB
Age rating4+4+
DeveloperInstaply, Inc.SOCi Inc

Customer experience

Instaply

All ratings7 ratings
Positive85.7%
Neutral0.0%
Negative14.3%
Written reviews11 reviews
Positive81.8%
Neutral0.0%
Negative18.2%

SOCi Go!

All ratings25 ratings
Positive32.0%
Neutral8.0%
Negative60.0%
Written reviews4 reviews
Positive50.0%
Neutral25.0%
Negative25.0%

In-app purchases

None

Instaply

No in-app purchases

None

SOCi Go!

No in-app purchases

Questions

Is Instaply free?
Instaply is free to download, with no in-app purchases.
Is SOCi Go! free?
SOCi Go! is free to download, with no in-app purchases.
Which has better reviews, Instaply or SOCi Go!?
Instaply is rated higher. Instaply averages 4.6 out of 5 from 7 ratings, while SOCi Go! averages 2.6 from 26 ratings.
Do Instaply or SOCi Go! have ads?
Neither Instaply nor SOCi Go! shows ads.
Which is updated more often, Instaply or SOCi Go!?
Instaply ships an update monthly, and SOCi Go! every 2 months. Most recently, Instaply was updated on October 24, 2026 and SOCi Go! on October 24, 2026.

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