Concepts vs DraftIt
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Concepts
This flexible vector-based sketchbook offers an infinite canvas for ideation and design. Easily sketch, take notes, and create detailed designs with editable strokes and powerful tools. Share your work in various formats for seamless collaboration and professional output.
- Infinite canvas
- Vector-based sketching
- Realistic pens, pencils, and brushes
- Editable vector elements
- Unlimited layers
- Scale and measurement tools
- Object libraries
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Think, plan & create – Concepts is a flexible vector-based sketchbook where you can take your ideas from concept to reality. Concepts reimagines the ideation process – offering a safe and dynamic workspace to iterate and explore your ideas, organize your thoughts, and experiment with designs. With our infinite canvas, you can: • Sketch plans and whiteboard ideas • Make notes, doodles, and mindmaps • Draw storyboards, product sketches and designs Concepts is vector-based, making every stroke editable and scalable. With our Nudge, Slice and Select tools, you can easily change any element of your sketch without redrawing it. Talented creators at Disney, Playstation, Philips, HP, Apple, Google, Unity and Illumination Entertainment use Concepts to develop and realize extraordinary ideas. Join us! Concepts has: • An infinite canvas with optional paper types and grids • Realistic pens, pencils and brushes that flow with pressure, tilt and velocity or create your own • A tool wheel or bar you can personalize • HSL, RGB and COPIC color wheels • Editable vector-based sketching – move, organize and edit the tool, color, size, scale, smoothing, opacity; transform or nudge lines to shape them • Unlimited layers • Scale and measurement tools that calculate real-world dimensions With Concepts, you can: • Drag + drop images + PDF files • Create, store and share vector Object libraries • Export images, vector SVG + PDFs to scale for printing or efficient flow between apps (including Procreate, Sketchbook, AutoCAD and Adobe) • Share directly to email, text, Files, cloud, photos, or your favorite social apps and present with AirPlay or a second screen • Store your work safely in your personal iCloud Drive FREE FEATURES • Infinite canvas • A selection of paper, grid types & tools to get you started • The full COPIC color spectrum, RGB and HSL color wheels • Five layers • Unlimited drawings • JPG exports PAID FEATURES Subscription: • 200+ brush and Object libraries, features, and services • Enjoy Team Sharing for smooth collaboration, including live-sharing of object libraries, color palettes & brushes, with new updates arriving all the time • Unlocks everything across platforms • TRY PREMIUM FREE FOR 7 DAYS One-time-purchases: • Buy the Essentials for life and unlock selection & editing tools, infinite layers, shape guides, custom brushes, custom grids, and exports to PNG / PSD / SVG / DXF. • Pay for advanced features as you need them – object packs & professional brushes are sold separately • Limited to the platform you purchase on Terms & Conditions: • Monthly and yearly subscription payments are charged to your iTunes account at the time of purchase. • Your plan will renew automatically at the end of the billing period unless canceled 24 hours before the billing period ends. • You can cancel or make changes to your subscription at any time in your iTunes Account settings. • Unused portions of any free trial period are forfeited if you make changes to your subscription. We’re dedicated to quality and update frequently based on your feedback. Your experience matters to us. Chat with us in-app via Ask Us Anything, email us at concepts@tophatch.com, or find us anywhere with @ConceptsApp. COPIC is the trademark of Too Corporation. Many thanks to Lasse Pekkala and Osama Elfar for the cover art!
DraftIt
This drawing app uses creative constraints and a ticking clock to help users overcome creative blocks and keep moving forward on their canvas. It encourages intuitive creation by silencing analytical thought and motivating the creative mind. Hesitation can lead to lost progress, pushing users to act decisively.
- Creative constraints and ticking clock
- Overcome creative blocks
- Intuitive right-brain motivation
- Progress loss on hesitation
- iPad and Apple Pencil optimized
- Pro subscription for extended features
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DraftIt leverages creative constraints and a ticking clock to motivate you to get out of your head and keep moving forward on the canvas. The race against time helps silence your analytical left-brain and motivates your creative right-brain to take the wheel. Hesitate too long, and risk losing all progress. It's not the last drawing app you'll need. But it's the first. Designed for iPad and Apple Pencil. We’re always looking to improve. So let us know if there’s anything you’d like to see in future updates using the in-app “Feedback” button. In-app subscriptions to DraftIt Pro include: • Longer session time options (10, 15, 20, 25, 30, 45) so you can keep the creative fire burning. • Infinity Mode removes the time pressure but keeps the app’s focus (one tool, one color, no erasing). • Beast Mode intensifies the pressure! Drafts will begin to fade sooner when a user hesitates and progress will be lost after 4 seconds. • App Themes allow you to customize the look of the app and the tool color. • App Icons to customize the look of the app on your home screen. • DraftIt Pro subscriptions help support the maintenance and development of new features, tools, and technologies to help you focus and create. A single in-app subscription enables features on all of your devices. Monthly and Yearly subscriptions will renew automatically unless auto-renew is turned off at least 24 hours before the end of the current period. You can manage your subscription in-app. Canceling has never been easier! — Privacy Policy https://mechanicalanimals.org/privacy.html Terms of Use https://mechanicalanimals.org/terms.html
Screenshots
Verdict
The clearest difference is ratings volume: Concepts at 27K against DraftIt's 15. Concepts also leads on chart position (#180 vs unranked). DraftIt's advantage is update cadence (every 4 days vs fortnightly). On price, rating, review sentiment and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Concepts sells 13 in-app purchases, starting at $4.99 per month and DraftIt sells 3 in-app purchases, starting at $0.99 per month. Whichever you choose, the download price is not the number that matters.
On the App Store both sit at effectively the same score — 4.7 for Concepts against 4.6 for DraftIt. That said, the two scores are not equally well evidenced: Concepts has 27K ratings behind it against 15, so its average is the more settled of the two. Written reviews are what separate them: 77% of Concepts's written reviews are positive against 75% of DraftIt's.
Concepts ships an update fortnightly, DraftIt every 4 days. The most recent releases landed on October 7, 2026 and September 21, 2026 respectively.
| Parameter | Concepts | DraftIt |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (27K ratings) — better | 4.6 (15 ratings) |
| Positive reviews | 77.0% of reviews — better | 75.0% of reviews |
| Number of ratings | 27K — better | 15 |
| Update frequency | Fortnightly | Every 4 days — better |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | Freemium |
| Best chart rank | #180 — better | — |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.0 | 15.0 |
| Further details — not scored | ||
| Size | 267 MB | 3 MB |
| Age rating | 4+ | 4+ |
| Developer | TopHatch, Inc. | Mechanical Animals |
Customer experience
Concepts
DraftIt
Bugs and requests
Concepts
Reported bugs
4 issues- Memory issues when working with large, complex drawings
- Inconsistent behavior of the eraser tool
- Inaccuracies in the snap-to-grid and measurement tools
- Exporting issues, such as loss of data or poor quality
Requested features
5 requests- Improved text editing and formatting options
- Better color selection and customization tools
- Collaboration and real-time sharing features
- Seamless integration with other design/productivity apps
- Syncing and backup capabilities across devices
DraftIt
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Concepts
- Everything Monthly$4.991 Month
- Everything Monthly + Trial7 Days trial$4.991 Month
- Everything Yearly$29.991 Year
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- Everything Yearly + Trial7 Days trial$29.991 Year
- Shape Library$1.99
- Pen Brush Pack$1.99
- Body Forms$1.99
Show 6 moreShow fewer
- Make Your Own Objects$3.99
- Essentials (iPhone Only)$4.99
- PDF Essentials$4.99
- Pro Pack [Legacy]$7.99
- 10 Object Packs$14.99
- Essentials$39.99
DraftIt
- DraftIt Pro7 Days trial$0.991 Month
- DraftIt Pro7 Days trial$4.991 Year
- lifetime of DraftIt Pro$2.99








