Concepts vs Mockup
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Concepts
This flexible vector-based sketchbook offers an infinite canvas for ideation and design. Easily sketch, take notes, and create detailed designs with editable strokes and powerful tools. Share your work in various formats for seamless collaboration and professional output.
- Infinite canvas
- Vector-based sketching
- Realistic pens, pencils, and brushes
- Editable vector elements
- Unlimited layers
- Scale and measurement tools
- Object libraries
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Think, plan & create – Concepts is a flexible vector-based sketchbook where you can take your ideas from concept to reality. Concepts reimagines the ideation process – offering a safe and dynamic workspace to iterate and explore your ideas, organize your thoughts, and experiment with designs. With our infinite canvas, you can: • Sketch plans and whiteboard ideas • Make notes, doodles, and mindmaps • Draw storyboards, product sketches and designs Concepts is vector-based, making every stroke editable and scalable. With our Nudge, Slice and Select tools, you can easily change any element of your sketch without redrawing it. Talented creators at Disney, Playstation, Philips, HP, Apple, Google, Unity and Illumination Entertainment use Concepts to develop and realize extraordinary ideas. Join us! Concepts has: • An infinite canvas with optional paper types and grids • Realistic pens, pencils and brushes that flow with pressure, tilt and velocity or create your own • A tool wheel or bar you can personalize • HSL, RGB and COPIC color wheels • Editable vector-based sketching – move, organize and edit the tool, color, size, scale, smoothing, opacity; transform or nudge lines to shape them • Unlimited layers • Scale and measurement tools that calculate real-world dimensions With Concepts, you can: • Drag + drop images + PDF files • Create, store and share vector Object libraries • Export images, vector SVG + PDFs to scale for printing or efficient flow between apps (including Procreate, Sketchbook, AutoCAD and Adobe) • Share directly to email, text, Files, cloud, photos, or your favorite social apps and present with AirPlay or a second screen • Store your work safely in your personal iCloud Drive FREE FEATURES • Infinite canvas • A selection of paper, grid types & tools to get you started • The full COPIC color spectrum, RGB and HSL color wheels • Five layers • Unlimited drawings • JPG exports PAID FEATURES Subscription: • 200+ brush and Object libraries, features, and services • Enjoy Team Sharing for smooth collaboration, including live-sharing of object libraries, color palettes & brushes, with new updates arriving all the time • Unlocks everything across platforms • TRY PREMIUM FREE FOR 7 DAYS One-time-purchases: • Buy the Essentials for life and unlock selection & editing tools, infinite layers, shape guides, custom brushes, custom grids, and exports to PNG / PSD / SVG / DXF. • Pay for advanced features as you need them – object packs & professional brushes are sold separately • Limited to the platform you purchase on Terms & Conditions: • Monthly and yearly subscription payments are charged to your iTunes account at the time of purchase. • Your plan will renew automatically at the end of the billing period unless canceled 24 hours before the billing period ends. • You can cancel or make changes to your subscription at any time in your iTunes Account settings. • Unused portions of any free trial period are forfeited if you make changes to your subscription. We’re dedicated to quality and update frequently based on your feedback. Your experience matters to us. Chat with us in-app via Ask Us Anything, email us at concepts@tophatch.com, or find us anywhere with @ConceptsApp. COPIC is the trademark of Too Corporation. Many thanks to Lasse Pekkala and Osama Elfar for the cover art!
Mockup
Design and prototype user interfaces and user experiences for apps and websites. Sketch ideas with Apple Pencil, create detailed wireframes with pre-set elements, and build interactive prototypes. Collaborate with others and export your designs in various formats.
- Flexible canvas with device frames
- Sketching tools with Apple Pencil support
- Wireframing with a library of preset elements
- Interactive prototyping
- Real-time collaboration with SharePlay
- Export to PDF and PNG
- iCloud sync across devices
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Mockup helps you sketch, wireframe, and prototype apps and websites across iPad, iPhone, and Mac. Built specifically for UI/UX design and Apple Pencil, Mockup combines a flexible canvas with reusable UI elements and interactive prototypes in one seamless workflow. Featured by Apple and recognized as App of the Day, Mockup is trusted by 500,000+ designers, developers, and product teams worldwide to sketch and wireframe interfaces faster. Design interfaces for mobile, tablet, desktop, watch, TV, and the web. - Sketch naturally with Apple Pencil using versatile drawing tools and a complete color palette. - Work with 45+ device frames in portrait and landscape. - Draw perfect shapes with Shape Detection and Snap to Grid for cleaner layouts. - Write and edit text directly on the canvas using Scribble. - Customize grids, frames, and backgrounds to match your workflow. Build Better Wireframes - Use ready-to-use UI elements or create, save, and reuse your own custom element sets. - Add text, images, shapes, and over 4,000 SF Symbols. - Save reusable text styles for a consistent design system. - Drag and drop text or images directly from other apps. Prototype User Flows - Connect screens to create interactive flows. - Preview prototypes in full-screen mode. - Validate navigation and user experience before development. Export, Share & Continue Anywhere - Export high-quality PDF and PNG files. - Share Mockup files with other users. - Collaborate in real time using SharePlay. - Sync sketches and projects across iPad, iPhone, and Mac with iCloud. - Access recent sketches and preview your work from Home Screen widgets. Optimized for Apple Pencil & iPad - Use Apple Pencil Hover to preview and switch drawing tools with greater precision and control. - Use Apple Pencil Pro squeeze to access canvas controls, adjust tools, select objects, or undo and redo actions. - Enjoy a desktop-class experience with external keyboard and trackpad support. - Work across multiple windows for greater productivity. Start creating for free with unlimited sketches and projects, or unlock the complete Mockup experience with Mockup Studio. Mockup Studio includes: - All device frames - Interactive prototypes - Unlimited custom element sets - Exclusive UI elements - Shape Detection - 4,000+ customizable SF Symbols - Watermark-free PDF export - PNG export - Nested projects - Priority support Terms of Service: https://apprime.studio/terms-of-service/ Privacy Policy: https://apprime.studio/privacy-policy/
Screenshots
Verdict
The clearest difference is ads: Concepts at none against Mockup's shown. Concepts also leads on review sentiment (77% vs 44%) and rating (4.7 vs 4.4). On price, update cadence, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Concepts sells 13 in-app purchases, starting at $4.99 per month and Mockup sells 5 in-app purchases, starting at $6.99 per 7 days. Whichever you choose, the download price is not the number that matters.
Concepts holds the better App Store score, 4.7 against 4.4. That said, the two scores are not equally well evidenced: Concepts has 27K ratings behind it against 573, so its average is the more settled of the two. Written reviews point the same way: 77% of Concepts's written reviews are positive against 44% of Mockup's.
Both ship on a similar rhythm, roughly fortnightly. The most recent releases landed on October 29, 2026 and October 27, 2026 respectively.
| Parameter | Concepts | Mockup |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (27K ratings) — better | 4.4 (573 ratings) |
| Positive reviews | 76.9% of reviews — better | 44.2% of reviews |
| Number of ratings | 27K — better | 573 |
| Update frequency | Fortnightly | Fortnightly |
| Ads | No — better | Yes |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | #177 — better | — |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod, Mac — better |
| Requires iOS | 15.0 | 15 |
| Further details — not scored | ||
| Size | 268 MB | 72 MB |
| Age rating | 4+ | 4+ |
| Developer | TopHatch, Inc. | Apprime Studio sarl |
Customer experience
Concepts
Mockup
User reviews
Concepts
From 27K App Store ratingsWhat we love
- 🚀 Infinite canvas
- 👍 Intuitive and customizable interface
- 🎨 Powerful drawing and sketching tools
- 💡 Versatile for various use cases (architecture, design, note-taking)
- 🔒 Responsive customer support
Room to improve
- 🐛 Occasional crashes and bugs
- 🔍 Steep learning curve for some users
- 💰 Subscription model can be expensive for casual users
- 🔧 Limited text handling and editing capabilities
- 🔀 Inconsistent behavior of certain tools (e.g., eraser, alignment)
Mockup
From 573 App Store ratingsWhat we love
- 🚀 Fast sketching and ideation
- 👍 Simple and intuitive interface
- 💡 Useful for UX/UI designers
- 🚀 Convenient for iPad and Mac
- 👍 Good for quick mockups
Room to improve
- 🐛 Crashes and bugs
- 🔒 Limited free features, expensive subscription
- 👎 Difficult to use without Apple Pencil
- 👎 Lacks basic functionality like resizing, layering
- 👎 Syncing issues between devices
Bugs and requests
Concepts
Reported bugs
4 issues- Memory issues when working with large, complex drawings
- Inconsistent behavior of the eraser tool
- Inaccuracies in the snap-to-grid and measurement tools
- Exporting issues, such as loss of data or poor quality
Requested features
5 requests- Improved text editing and formatting options
- Better color selection and customization tools
- Collaboration and real-time sharing features
- Seamless integration with other design/productivity apps
- Syncing and backup capabilities across devices
Mockup
Reported bugs
4 issues- Crashes when selecting colors
- Deleted sketches not recoverable
- Exported files not displaying correctly
- Inability to open saved projects
Requested features
5 requests- Add copy/paste functionality
- Improve shape detection and drawing tools
- Allow more customization of elements
- Implement landscape mode support
- Provide better onboarding and tutorials
In-app purchases
Concepts
- Everything Monthly$4.991 Month
- Everything Monthly + Trial7 Days trial$4.991 Month
- Everything Yearly$29.991 Year
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- Everything Yearly + Trial7 Days trial$29.991 Year
- Shape Library$1.99
- Pen Brush Pack$1.99
- Body Forms$1.99
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- Make Your Own Objects$3.99
- Essentials (iPhone Only)$4.99
- PDF Essentials$4.99
- Pro Pack [Legacy]$7.99
- 10 Object Packs$14.99
- Essentials$39.99
Mockup
- Mockup Studio$6.997 Days
- Mockup Studio$9.991 Month
- Mockup Studio7 Days trial$29.991 Year
Show 1 moreShow fewer
- Mockup Studio$29.991 Year
- Mockup Studio Lifetime$119.99









