Chomper Chums® vs Brush Buddy

United Concordia Dental is proud to present Chomper Chums®, a dental hygiene focused mobile app. The app is designed to enable parents to help their child to learn proper brushing techniques and to establish long lasting and healthy oral wellness habits. The target audience includes children between the ages of 4 and 11 years of age. The purpose of the app is to help children to develop good oral wellness habits at an early age that will last a lifetime. These include brushing for the recommended time period of two minutes, twice per day, as well as flossing and rinsing. To engage children while they brush and learn, the app introduces three fun, friendly and lovable animal characters that are named by the child, and with whom they interact each time they brush. Characters include a lion, horse and alligator – all of whom help the child to learn how to brush properly. Using colorful animation, the app also helps children to make sure that they reach all quadrants of their mouths when brushing by showing the inside of their animal character’s mouth while they brush. The child can chase “sugar bugs” around each quadrant, for 30 seconds per quadrant. When the child brushes correctly twice per day and for the recommended 2 minute time period, they earn coins that are used to purchase food items to help to care for their animal. In caring for their animal, the child is encouraged to select healthy food items, but can also select less healthy choices to feed their animal, such as snacks rather than vegetables. However, the health of their animal character is influenced by their choices, teaching them about the importance of making their own healthy eating choices. Also, children who continue to brush regularly for extended days can earn the “Super Smile Award” which allows them to send their animal character on a new adventure!

Brush Buddy turns the daily fight over toothbrushing into something a child actually wants to finish. A cheerful cartoon tooth sits in the middle of the screen, covered in little germs, and gets visibly cleaner and happier as your child brushes. No ads, no account, no internet needed. TWO MINUTES, PROPERLY SPLIT Dentists ask for two minutes — but they also ask that the time be spread evenly, which is the part almost everyone gets wrong. Brush Buddy walks through the mouth in six steps and holds each one for as long as it deserves: • Top right, top left, bottom left, bottom right — 25 seconds each, because the molars at the back are where brushing is usually rushed. • Top front and bottom front — 10 seconds each. They are easy to reach and do not need a full turn. That is exactly 120 seconds. A ring of teeth around the buddy lights up to show where to brush right now, and a progress arc fills as the seconds tick down. IT PROMPTS FOR THE SURFACES TOO Within each section the app cycles through the surfaces most children forget: outsides, chewing tops, and insides — with a short written cue and a gentle tick each time it moves on. Front teeth get outsides and insides; the back teeth get the chewing surfaces as well. THE GERMS COME OFF Every section starts with germs scattered across the buddy's tooth. They pop and vanish as that part of the mouth gets its time, so a child can see the progress rather than just being told about it. The buddy's face brightens as the mouth gets cleaner. A REWARD WORTH FINISHING FOR Reach the end and the buddy's chosen character bursts onto the screen to celebrate — a tooth fairy, a girl or boy dentist, or a girl or boy superhero. Your child picks which one, and it is genuinely the reason they will come back tomorrow. A STREAK THAT BUILDS THE HABIT A small pill at the top counts consecutive days brushed and the stars earned along the way. It is quiet encouragement, not pressure — nothing is ever lost or taken away. MADE TO SUIT YOUR CHILD • Nine colour schemes, from candy pink to calm teal. • Five characters to choose between. • A calm mode that turns off the buzzing and the livelier animation, for children who find that too much. • Sound on or off, with soft cues rather than jingles. • Four languages: English, Dutch, French and Spanish. FOR PARENTS • No advertising, ever. • No in-app purchases. You pay once and that is it. • No account, no sign-in, no email address. • No tracking and no analytics. The app collects nothing at all. • No internet connection required. The whole app is inside the download, so it works in a bathroom with no signal, or on an iPad that has never been online. • No outbound links, no social media, no chat. The streak, the stars and your settings are stored on the device and nowhere else. The screen stays awake for the whole two minutes so nobody has to touch a wet phone mid-brush. FOR IPHONE AND IPAD The layout scales to the screen, so the tooth ring stays big enough to read at arm's length on an iPad propped on the bathroom shelf.