Yandex Direct vs AssetExplorer | On
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Yandex Direct
Manage your advertising campaigns directly from your mobile device. Easily create, launch, and monitor ad performance with intuitive tools, even without prior experience. Stay informed about your budget and receive essential campaign updates.
- Create and launch ad campaigns
- Edit existing campaigns
- Track campaign performance
- Monitor budget and top up balance
- Receive essential notifications
Read full descriptionHide full description
Create, launch, and manage ad campaigns right from your phone — no experience needed. Already in the app, you can: - Set up campaigns with Easy Start, edit them, and track their performance - Monitor key metrics for campaigns created in Direct Pro - Keep an eye on your budget and top up your balance quickly and easily - Receive only essential notifications about your campaigns — like when they start or stop More features to help grow your business are coming soon. Stay tuned!
AssetExplorer | On
This IT asset management app helps organizations discover, manage, and track all hardware and software assets. It allows for quick scanning of barcodes or QR codes to fetch asset details, view inventory, and search by various criteria. Gain comprehensive insights into your IT infrastructure.
- Barcode/QR code scanning for asset import
- Fetch asset details via scanning
- View complete asset inventory
- Comprehensive hardware and software details
- Search inventory by name, type, location, state
- Track asset loans
Read full descriptionHide full description
Asset Explorer , the IT asset management software trusted by thousands of IT organisations worldwide offers an end to end ITAM mobile app . With best practice workflows and powerful features, the Asset Explorer mobile app allows you to understand and unleash the true potential of your IT assets! Discover, Manage, and Track All Your Hardware and Software Assets. - Scan and import multiple assets in one go using barcode/ QR code. - Fetch details of an asset by scanning the barcode/ QR code. - View the complete list of your asset inventory. - Gain comprehensive information like hardware spec, software installed, asset ownership and states in a single pane of view. - Search your asset inventory by name, product type, location and asset state. - Assets can be provided to users in the form of loans.
Screenshots
Verdict
The clearest difference is rating: Yandex Direct at 4.6 against AssetExplorer | On's 2.7. Yandex Direct also leads on review sentiment (48% vs 25%) and update cadence (every 3 weeks vs every 4 months). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Yandex Direct holds the better App Store score, 4.6 against 2.7. That said, the two scores are not equally well evidenced: Yandex Direct has 194 ratings behind it against 6, so its average is the more settled of the two. Written reviews point the same way: 48% of Yandex Direct's written reviews are positive against 25% of AssetExplorer | On's.
Yandex Direct ships an update every 3 weeks, AssetExplorer | On every 4 months. The most recent releases landed on November 3, 2026 and October 24, 2026 respectively.
| Parameter | Yandex Direct | AssetExplorer | On |
|---|---|---|
| Price | Free | Free |
| Rating | 4.6 (194 ratings) — better | 2.7 (6 ratings) |
| Positive reviews | 48.4% of reviews — better | 25.0% of reviews |
| Number of ratings | 194 — better | 6 |
| Update frequency | Every 3 weeks — better | Every 4 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad — better | iPhone |
| Requires iOS | 16.0 | 16.0 |
| Further details — not scored | ||
| Size | 101 MB | 23 MB |
| Age rating | 4+ | 4+ |
| Developer | Direct Cursus Computer Systems Trading | Zoho Corporation |
Customer experience
Yandex Direct
AssetExplorer | On
In-app purchases
Yandex Direct
No in-app purchases
AssetExplorer | On
No in-app purchases
Questions
Is Yandex Direct free?
Is AssetExplorer | On free?
Which has better reviews, Yandex Direct or AssetExplorer | On?
Do Yandex Direct or AssetExplorer | On have ads?
Which is updated more often, Yandex Direct or AssetExplorer | On?
Other comparisons
