Yandex Direct vs Multipass ID

Create, launch, and manage ad campaigns right from your phone — no experience needed. Already in the app, you can: - Set up campaigns with Easy Start, edit them, and track their performance - Monitor key metrics for campaigns created in Direct Pro - Keep an eye on your budget and top up your balance quickly and easily - Receive only essential notifications about your campaigns — like when they start or stop More features to help grow your business are coming soon. Stay tuned!

Multipass represents the technology that uses the latest advances in cryptography and enables the storage of personal data on the user’s device while recording the interaction of participants in the blockchain network. The unique technology it employs generates data in a web browser and doesn’t send it to the server. The archive is automatically downloaded to your device, from that moment all data is stored by the user and remains protected by individual hashes that can be unlocked with password only. After that, the user picks a verification agent and provides his/her Multipass. Once KYC is completed, you can use Multipass with any service you want with no repeated filling of forms and questionnaires One super-ID that combines all necessary information, from you first name, last and patronymic name to your pet’s medical records No storing data with any of the Evil Corps’ (or other outside) servers. You decide where to store it. You make the final decision on sharing any data and decide what you are willing to share and who has the right to access this information You don’t want to expose your actual birth date, just confirm that you are 21 y.o. (ot beyond any other age limit) In case a hack or leak takes place, you can temporarily suspend a whole class of your assets/services in one click You do not need to spend minutes of your time waiting for registration or filling out documents. Everything is solved in one time, in one click, saving your time for really pleasant events.