Yandex Direct vs TapLink
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Yandex Direct
Manage your advertising campaigns directly from your mobile device. Easily create, launch, and monitor ad performance with intuitive tools, even without prior experience. Stay informed about your budget and receive essential campaign updates.
- Create and launch ad campaigns
- Edit existing campaigns
- Track campaign performance
- Monitor budget and top up balance
- Receive essential notifications
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Create, launch, and manage ad campaigns right from your phone — no experience needed. Already in the app, you can: - Set up campaigns with Easy Start, edit them, and track their performance - Monitor key metrics for campaigns created in Direct Pro - Keep an eye on your budget and top up your balance quickly and easily - Receive only essential notifications about your campaigns — like when they start or stop More features to help grow your business are coming soon. Stay tuned!
TapLink
Instantly share your social media profiles, contact information, or website links with others. Utilize NFC technology, AirDrop, or QR codes for seamless digital handshakes. The app provides guidance on NFC chip setup and acquisition.
- NFC sharing
- AirDrop sharing
- QR Code sharing
- Profile link sharing
- Contact info sharing
- NFC chip setup guide
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TapLink is the fastest and cheapest way to share your social media and contact info! Using an NFC chip, you can easily share a link to your social media, profile, or website to the people around you. No NFC? This app also supports AirDrop and QR Code sharing. In order to use the NFC features on TapLink, you must have an NFC Chip. TapLink has detailed instructions on how to set up, use, and buy NFC chips. To use TapLink to send information, tap your NFC sticker against other people's phones. AirDrop and QR Code sharing can be used on the home page.
Screenshots
Verdict
The clearest difference is review sentiment: TapLink at 100% against Yandex Direct's 48%. TapLink also leads on iOS requirement (13.0 vs 16.0). Yandex Direct's advantage is ads (none vs shown) and rating (4.6 vs 4.2). On price, update cadence, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Yandex Direct holds the better App Store score, 4.6 against 4.2. That said, the two scores are not equally well evidenced: Yandex Direct has 194 ratings behind it against 5, so its average is the more settled of the two. Written reviews complicate that: 48% of Yandex Direct's written reviews are positive against 100% of TapLink's, so the app with the better star average is not the one people write more warmly about.
Yandex Direct ships an update every 3 weeks, TapLink every 2 weeks. The most recent releases landed on November 4, 2026 and November 3, 2026 respectively.
| Parameter | Yandex Direct | TapLink |
|---|---|---|
| Price | Free | Free |
| Rating | 4.6 (194 ratings) — better | 4.2 (5 ratings) |
| Positive reviews | 48.4% of reviews | 100.0% of reviews — better |
| Number of ratings | 194 — better | 5 |
| Update frequency | Every 3 weeks | Every 2 weeks — better |
| Ads | No — better | Yes |
| In-app purchases | No | No |
| Monetization | Free — better | Ad-supported |
| Devices | iPhone, iPad | iPhone, iPod |
| Requires iOS | 16.0 | 13.0 — better |
| Further details — not scored | ||
| Size | 101 MB | 6 MB |
| Age rating | 4+ | 4+ |
| Developer | DIRECT CURSUS COMPUTER SYSTEMS TRADING LLC | Ari Wasch |
Customer experience
Yandex Direct
TapLink
In-app purchases
Yandex Direct
No in-app purchases
TapLink
No in-app purchases
