Yandex Direct vs WB реклама
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Yandex Direct
Manage your advertising campaigns directly from your mobile device. Easily create, launch, and monitor ad performance with intuitive tools, even without prior experience. Stay informed about your budget and receive essential campaign updates.
- Create and launch ad campaigns
- Edit existing campaigns
- Track campaign performance
- Monitor budget and top up balance
- Receive essential notifications
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Create, launch, and manage ad campaigns right from your phone — no experience needed. Already in the app, you can: - Set up campaigns with Easy Start, edit them, and track their performance - Monitor key metrics for campaigns created in Direct Pro - Keep an eye on your budget and top up your balance quickly and easily - Receive only essential notifications about your campaigns — like when they start or stop More features to help grow your business are coming soon. Stay tuned!
WB реклама
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Приложение для экономии на рекламных кампаниях Wildberries. Авторегулирование ставок, управление и настройка рекламы в WB. Ваша ставка автоматически повышается, что бы занимать указанную позицию. Ваша ставка автоматически снижается, если нет конкурентов по ставке. Ваша ставка устанавливается исходя из реальных ставок, а не тех, которые предлагает WB. Просмотре рекламных ставок по ключевым запросам в поиске и по товарам конкурентов SKU. Снижение расходов до 70% на рекламу. Удобный доступ из приложения для просмотра и изменение ставок WB и реальных. Полностью БЕСПЛАТНО.
Screenshots
Verdict
The clearest difference is update cadence: WB реклама at every 3 days against Yandex Direct's every 3 weeks. WB реклама also leads on iOS requirement (11.0 vs 16.0). On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Yandex Direct ships an update every 3 weeks, WB реклама every 3 days. The most recent releases landed on September 24, 2026 and September 9, 2026 respectively.
| Parameter | Yandex Direct | WB реклама |
|---|---|---|
| Price | Free | Free |
| Rating | 4.6 (165 ratings) — better | — |
| Positive reviews | 48.4% of reviews | — |
| Number of ratings | 165 — better | — |
| Update frequency | Every 3 weeks | Every 3 days — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | — |
| Devices | iPhone, iPad | iPhone, iPad, iPod — better |
| Requires iOS | 16.0 | 11.0 — better |
| Further details — not scored | ||
| Size | 101 MB | 30 MB |
| Age rating | 4+ | 4+ |
| Developer | Direct Cursus Computer Systems Trading | Aleksandr Binskii |
In-app purchases
Yandex Direct
No in-app purchases
WB реклама
No in-app purchases
Questions
Is Yandex Direct free?
Is WB реклама free?
Do Yandex Direct or WB реклама have ads?
Which is updated more often, Yandex Direct or WB реклама?
Other comparisons
