Comparison

Yandex Direct vs Яндекс Смена для бизнеса

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Yandex Direct

Manage your advertising campaigns directly from your mobile device. Easily create, launch, and monitor ad performance with intuitive tools, even without prior experience. Stay informed about your budget and receive essential campaign updates.

Highlights
  • Create and launch ad campaigns
  • Edit existing campaigns
  • Track campaign performance
  • Monitor budget and top up balance
  • Receive essential notifications
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Create, launch, and manage ad campaigns right from your phone — no experience needed. Already in the app, you can: - Set up campaigns with Easy Start, edit them, and track their performance - Monitor key metrics for campaigns created in Direct Pro - Keep an eye on your budget and top up your balance quickly and easily - Receive only essential notifications about your campaigns — like when they start or stop More features to help grow your business are coming soon. Stay tuned!

About

Яндекс Смена для бизнеса

Features
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Закрывайте потребности бизнеса во временных исполнителях — с Яндекс Сменой. - удобный личный кабинет, - постоянный доступ к поддержке сервиса, - широкая база проверенных исполнителей. Возможности личного кабинета теперь доступны и в приложении — все инструменты по поиску временных исполнителей у вас под рукой: → создавайте заявки для исполнителей, → просматривайте отклики и управляйте ими, → оценивайте исполнителей, → подтверждайте время начала и окончания задания — прямо в приложении, одним кликом, → просматривайте отчёты о выполненных и запланированных заданиях, → выгружайте закрывающие документы в любой момент.

Screenshots

Yandex Direct4 screens
Яндекс Смена для бизнеса4 screens

Verdict

The call

The clearest difference is update cadence: Yandex Direct at every 3 weeks against Яндекс Смена для бизнеса's every 4 months. On price, ads, in-app purchases and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

Yandex Direct ships an update every 3 weeks, Яндекс Смена для бизнеса every 4 months. Both last shipped on November 5, 2026.

Scorecard1 real difference · 9 level
Yandex Direct versus Яндекс Смена для бизнеса: the parameters behind the verdict, then further details
ParameterYandex DirectЯндекс Смена для бизнеса
PriceFreeFree
Rating4.6 (194 ratings) — better—
Positive reviews48.4% of reviews—
Number of ratings194 — better—
Update frequencyEvery 3 weeks — betterEvery 4 months
AdsNoNo
In-app purchasesNoNo
MonetizationFree—
DevicesiPhone, iPadiPhone, iPod
Requires iOS16.015.0 — better
Further details — not scored
Size101 MB130 MB
Age rating4+4+
DeveloperDirect Cursus Computer Systems TradingMikromobilnost doo

In-app purchases

None

Yandex Direct

No in-app purchases

None

Яндекс Смена для бизнеса

No in-app purchases

Questions

Is Yandex Direct free?
Yandex Direct is free to download, with no in-app purchases.
Is Яндекс Смена для бизнеса free?
Яндекс Смена для бизнеса is free to download, with no in-app purchases.
Do Yandex Direct or Яндекс Смена для бизнеса have ads?
Neither Yandex Direct nor Яндекс Смена для бизнеса shows ads.
Which is updated more often, Yandex Direct or Яндекс Смена для бизнеса?
Yandex Direct ships an update every 3 weeks, and Яндекс Смена для бизнеса every 4 months. Most recently, Yandex Direct was updated on November 5, 2026 and Яндекс Смена для бизнеса on November 5, 2026.

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