Yandex Direct vs ITPay
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Yandex Direct
Manage your advertising campaigns directly from your mobile device. Easily create, launch, and monitor ad performance with intuitive tools, even without prior experience. Stay informed about your budget and receive essential campaign updates.
- Create and launch ad campaigns
- Edit existing campaigns
- Track campaign performance
- Monitor budget and top up balance
- Receive essential notifications
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Create, launch, and manage ad campaigns right from your phone — no experience needed. Already in the app, you can: - Set up campaigns with Easy Start, edit them, and track their performance - Monitor key metrics for campaigns created in Direct Pro - Keep an eye on your budget and top up your balance quickly and easily - Receive only essential notifications about your campaigns — like when they start or stop More features to help grow your business are coming soon. Stay tuned!
ITPay
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ITPay — современное приложение для управления оплатами и формирования платежей с помощью QR-кодов, подходящее для различных сфер бизнеса: кафе, магазинов, автосервисов, турагентств. С помощью ITPay вы сможете: - Быстро формировать счет на оплату - Использовать статичный QR-код, размещённый в кассовой зоне или на столах для удобного доступа клиентов к оплате. - Создавать шаблоны для оплаты с фиксированной суммой, упрощая процесс и снижая ошибки. - Гибко настраивать права доступа сотрудников через функцию "Добавить оператора." - Подключить онлайн-кассу к системе и начать фискализацию чеков. Преимущества ITPay: - Универсальное решение для разных отраслей бизнеса. - Простая интеграция с онлайн-кассой. - Безопасность и защита данных. Полезные ссылки: - Официальный сайт ITPay: https://itpay.ru - ITPay бот для поддержки и приема платежей: https://t.me/itpaybot Скачайте ITPay и начните принимать платежи уже сегодня!
Screenshots
Verdict
The clearest difference is rating: Yandex Direct at 4.6 against ITPay's 1.0. Yandex Direct also leads on ratings volume (194 vs 1). On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Yandex Direct holds the better App Store score, 4.6 against 1.0. That said, the two scores are not equally well evidenced: Yandex Direct has 194 ratings behind it against 1, so its average is the more settled of the two.
Both ship on a similar rhythm, roughly every 3 weeks. The most recent releases landed on October 25, 2026 and October 24, 2026 respectively.
| Parameter | Yandex Direct | ITPay |
|---|---|---|
| Price | Free | Free |
| Rating | 4.6 (194 ratings) — better | 1.0 (1 ratings) |
| Positive reviews | 48.4% of reviews | — |
| Number of ratings | 194 — better | 1 |
| Update frequency | Every 3 weeks | Every 3 weeks |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | — |
| Devices | iPhone, iPad | iPhone, iPad, iPod — better |
| Requires iOS | 16.0 | 15.1 — better |
| Further details — not scored | ||
| Size | 101 MB | 25 MB |
| Age rating | 4+ | 17+ |
| Developer | Direct Cursus Computer Systems Trading | IT-Grad |
In-app purchases
Yandex Direct
No in-app purchases
ITPay
No in-app purchases
Questions
Is Yandex Direct free?
Is ITPay free?
Which has better reviews, Yandex Direct or ITPay?
Do Yandex Direct or ITPay have ads?
Which is updated more often, Yandex Direct or ITPay?
Other comparisons
