Yandex Direct vs AdPulse
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Yandex Direct
Manage your advertising campaigns directly from your mobile device. Easily create, launch, and monitor ad performance with intuitive tools, even without prior experience. Stay informed about your budget and receive essential campaign updates.
- Create and launch ad campaigns
- Edit existing campaigns
- Track campaign performance
- Monitor budget and top up balance
- Receive essential notifications
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Create, launch, and manage ad campaigns right from your phone — no experience needed. Already in the app, you can: - Set up campaigns with Easy Start, edit them, and track their performance - Monitor key metrics for campaigns created in Direct Pro - Keep an eye on your budget and top up your balance quickly and easily - Receive only essential notifications about your campaigns — like when they start or stop More features to help grow your business are coming soon. Stay tuned!
AdPulse
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AdPulse is a comprehensive application designed to unite the affiliate marketing industry. AdPulse is not only your personal ad campaign tracker built for media buyers and digital performance specialists, but also a full-fledged social network for finding experts and jobs in the affiliate marketing field. With its intuitive and flexible dashboard, AdPulse allows you to track ad spend, revenue, ROI, and profit across all campaigns. View daily results, analyze performance with charts, and dive into individual offers and ad sets — all in one place. You can also create and publish your offers and resumes related to various affiliate marketing professions. A key feature of AdPulse is its structured campaign creation system and the built-in “Mod Radar” — a moderation alert board based on community reports. It helps you avoid disapprovals and identify risky vertical, GEO, and platform combinations before launching creatives. Track performance at every level: campaigns, ad sets, and even individual pushes. Each entry contains complete data: spend, revenue, status, time zone, and assigned ad groups — enabling you to instantly scale, pause, or analyze results. Built for daily use. Optimized for decision-making. Crafted by professionals for professionals.
Screenshots
Verdict
The clearest difference is iOS requirement: AdPulse at 13.0 against Yandex Direct's 16.0. On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Yandex Direct ships an update every 3 weeks, AdPulse fortnightly. The most recent releases landed on October 19, 2026 and October 7, 2026 respectively.
| Parameter | Yandex Direct | AdPulse |
|---|---|---|
| Price | Free | Free |
| Rating | 4.6 (165 ratings) — better | — |
| Positive reviews | 48.4% of reviews | — |
| Number of ratings | 165 — better | — |
| Update frequency | Every 3 weeks | Fortnightly — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | — |
| Devices | iPhone, iPad | iPhone, iPod |
| Requires iOS | 16.0 | 13.0 — better |
| Further details — not scored | ||
| Size | 101 MB | 79 MB |
| Age rating | 4+ | 12+ |
| Developer | Direct Cursus Computer Systems Trading | Andrey Barannikov |
In-app purchases
Yandex Direct
No in-app purchases
AdPulse
No in-app purchases









