Yandex Direct vs Апрель.Ключ
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Yandex Direct
Manage your advertising campaigns directly from your mobile device. Easily create, launch, and monitor ad performance with intuitive tools, even without prior experience. Stay informed about your budget and receive essential campaign updates.
- Create and launch ad campaigns
- Edit existing campaigns
- Track campaign performance
- Monitor budget and top up balance
- Receive essential notifications
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Create, launch, and manage ad campaigns right from your phone — no experience needed. Already in the app, you can: - Set up campaigns with Easy Start, edit them, and track their performance - Monitor key metrics for campaigns created in Direct Pro - Keep an eye on your budget and top up your balance quickly and easily - Receive only essential notifications about your campaigns — like when they start or stop More features to help grow your business are coming soon. Stay tuned!
Апрель.Ключ
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Апрель.Ключ — надёжное приложение для двухфакторной аутентификации (TOTP). Защитите ваши аккаунты с помощью одноразовых кодов, генерируемых прямо на вашем устройстве.
Screenshots
Verdict
Yandex Direct and Апрель.Ключ are too close to call on the numbers: across 6 compared parameters — price, update cadence, ads and in-app purchases among them — neither pulls far enough ahead to decide it. What separates them is feature set and interface, not measurable difference.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Yandex Direct ships an update every 3 weeks, Апрель.Ключ fortnightly. The most recent releases landed on October 25, 2026 and October 14, 2026 respectively.
| Parameter | Yandex Direct | Апрель.Ключ |
|---|---|---|
| Price | Free | Free |
| Rating | 4.6 (194 ratings) — better | — |
| Positive reviews | 48.4% of reviews | — |
| Number of ratings | 194 — better | — |
| Update frequency | Every 3 weeks | Fortnightly — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | — |
| Devices | iPhone, iPad | iPhone, iPod |
| Requires iOS | 16.0 | 15.1 — better |
| Further details — not scored | ||
| Size | 101 MB | 35 MB |
| Age rating | 4+ | 4+ |
| Developer | Direct Cursus Computer Systems Trading | ООО «Семейная аптека «Апрель» |
In-app purchases
Yandex Direct
No in-app purchases
Апрель.Ключ
No in-app purchases
