MammaMage vs ELSA birth app
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
MammaMage
This app offers video-based exercise and rehabilitation programs for postpartum recovery, focusing on the abdomen, pelvic floor, and breathing. It provides expert advice, progress tracking, and customized tips to help new mothers regain strength and confidence. Users can access various programs tailored to different recovery stages.
- Video-based exercise programs
- Pelvic floor and breathing exercises
- Expert advice via chat/video
- Progress tracking questionnaires
- Customizable exercise sessions
- Information on maternal body and recovery
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Strong and stable mother — regardless of your children's age Welcome to a new and updated MammaMage, the popular app that has placed top three among the best-selling apps in Sweden for many years. We’ve developed a smarter app with new content, more functionality, and the possibility of getting advice and recommendations, via video and chat, from Katarina Woxnerud and her team, to increase your confidence about getting started with your exercise after your pregnancy. IN MAMMAMAGE YOU GET ... • Video-based exercise and rehabilitation programs of the abdomen, pelvic floor, and breathing, with audio coaching to ensure that you always perform the exercises in the best possible way • Timer that during the exercises • Information about your exercise and the mother's body, etc • Recurring questionnaires to keep track of your health and recovery • Reminders for your programs • Exercise description in text for those who want more information • Option to favourite exercises and create your own session • Customized tips and advice on how to best increase your exercise EXERCISE PROGRAMS In the app, you have access to three proven programs with different focuses: • MammaMage, seven levels, from easier exercises to more challenging exercise • Pelvic floor and breathing, with a focus on strength and relaxation in the pelvic floor, combined with breathing exercises and mobility in the hip joints • MammaStrength, exercises that strengthen the seat, back, legs, shoulders, and more, using yout body weight or light rubber bands ADVICE AND SUPPORT FROM EXPERTS In the app, you have the option of buying advice from experts in women's health via chat or video call. REVIEWS FROM OUR USERS “Fantastic tool, I would have wanted this for my first child too!” "Finally. Exercises that help me.” "It feels unusual to train so easily at first, but when the exercises are performed correctly, they are really hard." “I feel more stable.” "The app has helped me get started with my exercising." "I feel stronger in everyday life, and have more stamina." “Incredible help with good structure.” · · · MammaMage is developed by Empowered Health. Your data is stored securely in accordance with the GDPR and the national patient data laws. Empowered Health is registered with the Swedish Medical Products Agency, the Health and Social Care Inspectorate, and the Swedish Authority for Privacy Protection. Terms of use: https://www.empowered.health/mammamage-tou-en · · · If you need technical support before entering the app, you can email our technical team: support@empowered.health · · ·
ELSA birth app
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Birth Without Fear is a method that guides expectant parents and support persons to a safe birth without stress and fear. The method is now available as a digital birth support ELSA birth app (Early Labour Support App) with the goal of giving you birth preparation and the best possible start to your birth. You will be guided through the method step by step and have the opportunity to practically prepare for the birth and to use our unique guiding contraction timer when the birth starts. In the app you can: • Learn about the method Birth Without Fear. • Practice breathing, relaxation, voice and thought. • Learn how to provide support during childbirth. • Book in a childbirth class, live in your home wherever you live. • Get questions and answers to the most common questions from licensed midwives. • Use the guiding contraction timer with recorded audios from when the contractions starts at home. With the subscription plans, you will get the following features: • Online childbirth class for “Give Birth Without Fear”. • Guidance on how you and your partner can work together as a team during the childbirth process. • Emotional safety before the birth • Redeem on your health insurance These are the features that you will get by subscribing to our yearly plan We are here for you all the way to a safe birth! https://birthbyheart.com/early-labour-app-policy-terms-sv/
Screenshots
Verdict
The clearest difference is update cadence: ELSA birth app at monthly against MammaMage's every 4 months. ELSA birth app also leads on iOS requirement (11.0 vs 13.0). On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. MammaMage sells 4 in-app purchases, starting at $7.49 per month and ELSA birth app sells 2 in-app purchases, starting at $8.99 per month. Whichever you choose, the download price is not the number that matters.
MammaMage ships an update every 4 months, ELSA birth app monthly. The most recent releases landed on September 17, 2026 and September 9, 2026 respectively.
| Parameter | MammaMage | ELSA birth app |
|---|---|---|
| Price | Free | Free |
| Rating | 3.0 (1 ratings) — better | — |
| Positive reviews | 0.0% of reviews | — |
| Number of ratings | 1 — better | — |
| Update frequency | Every 4 months | Monthly — better |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | — |
| Devices | iPhone, iPad, iPod — better | iPhone, iPod |
| Requires iOS | 13.0 | 11.0 — better |
| Further details — not scored | ||
| Size | 83 MB | 27 MB |
| Age rating | 4+ | 4+ |
| Developer | MammaMage Sweden AB | Birth By Heart Innovation AB |
In-app purchases
MammaMage
- 1 month3 Days trial$7.491 Month
- 3 months3 Days trial$14.993 Months
- 6 months3 Days trial$24.996 Months
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- 12 months3 Days trial$49.991 Year
ELSA birth app
- Monthly subscription$8.991 Month
- Annual subscription$79.991 Year








