Comparison

Ruler® vs Tape Measure™

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Ruler®

This app provides a versatile toolkit for all your measurement needs. It includes a classic ruler, a tape measure, and a camera ruler for precise measurements. Easily switch between units and document your findings by adding measurements directly to photos.

Highlights
  • Classic ruler and tape measure
  • Camera ruler mode
  • Photo measures mode
  • Dual unit support (inches/cm)
  • Precision sliders for small objects
  • Elegant and user-friendly interface
Features
Read full description

Your Comprehensive Ruler Solution for Your Phone! Experience the ultimate ruler toolkit on your phone, featuring a classic ruler, a tape measure, and a camera ruler. Key Features: - Elegant Design: Enjoy a stylish and user-friendly interface for all your measurement needs. - Dual Units: Easily switch between inches and centimeters for versatile measuring. - Precision Sliders: Accurately measure small objects with intuitive sliders. - Camera Ruler Mode: Utilize your phone's camera to measure objects seamlessly. - Photo Measures Mode: Add measurement data directly to your photos for organized documentation. Make every measurement a breeze with our complete ruler solution! Download now for a sleek and efficient measuring experience. Terms Of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

About

Tape Measure™

Transform your device into a versatile digital toolkit for precise measurements. Create floor plans, scan objects in 3D, and measure distances with advanced AI and computer vision. Offers a wide array of tools for various measuring tasks.

Highlights
  • Tape Measure
  • Ruler
  • Height Tool
  • 2D & 3D Floor Plans
  • 3D Scanner
  • Area Tool
  • Imperial and Metric support
Features
Read full description

Join 10M+ people using our tools to get the job done. Tools and Features: • Tape Measure • Ruler • Height Tool • Bubble Level • 2D Floor Plans • 3D Floor Plans • 3D Scanner • Area Tool • TV Sizer • Surface Level • Flashlight • Screenshots • Snap & Chain measurements • Imperial and Metric • Much more Measure anything with precision & accuracy. Advanced AI and computer vision transform your iPhone into a digital toolset that's always on hand. - New - Tape Measure is available on Apple Vision Pro! Note: - The Level Tool & Flashlight are currently not available on iPad devices. - The 3D Floor Plan tool requires a Lidar enabled iPhone or iPad. Get the job done with Tape Measure Pro: Subscribing to Tape Measure Pro gives you access to all Tools & Features within the app plus an ad free experience while you are an active subscriber: • You can subscribe to a weekly, monthly or yearly plan that comes with a free 3 day trial. • The payment will be charged to your iTunes Account at confirmation of purchase. • Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period. • Account will be charged for renewal within 24-hours prior to the end of the current period, and identify the cost of the renewal. • Subscriptions may be managed by the user and auto-renewal may be turned off by going to the user's Account Settings after purchase. • You may turn off the auto-renewal of your subscription via iTunes Account Settings. • Any unused portion of a free trial period will be forfeited when the user purchases our subscriptions. Terms: tapemeasure.app/terms Privacy: tapemeasure.app/privacy Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

Screenshots

Ruler®4 screens
Tape Measure™4 screens

Verdict

The call

The clearest difference is update cadence: Tape Measure™ at every 5 days against Ruler®'s every 2 months. Tape Measure™ also leads on review sentiment (38% vs 22%) and chart position (#60 vs unranked). On price, rating, ratings volume and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Ruler® sells 2 in-app purchases, starting at $1.99 per 7 days and Tape Measure™ sells 4 in-app purchases, starting at $9.99 per 7 days. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.3 for Ruler® against 4.4 for Tape Measure™. Both are backed by a comparable volume of ratings — 35K and 90K respectively. Written reviews are what separate them: 22% of Ruler®'s written reviews are positive against 38% of Tape Measure™'s.

UpkeepUpdate frequency

Ruler® ships an update every 2 months, Tape Measure™ every 5 days. The most recent releases landed on November 6, 2026 and November 7, 2026 respectively.

Scorecard3 real differences · 8 level
Ruler® versus Tape Measure™: the parameters behind the verdict, then further details
ParameterRuler®Tape Measure™
PriceFreeFree
Rating4.3 (35K ratings)4.4 (90K ratings) — better
Positive reviews21.9% of reviews38.0% of reviews — better
Number of ratings35K90K — better
Update frequencyEvery 2 monthsEvery 5 days — better
AdsNoNo
In-app purchasesYesYes
MonetizationFree with in-app purchasesFreemium
Best chart rank—#60 — better
DevicesiPhone, iPad, iPodiPhone, iPad, iPod, Vision Pro — better
Requires iOS15.0 — better15.6
Further details — not scored
Size22 MB26 MB
Age rating4+4+
DeveloperTue Nguyen MinhLevel Labs, LLC

Customer experience

Ruler®

All ratings35,109 ratings
Positive82.9%
Neutral4.0%
Negative13.1%
Written reviews576 reviews
Positive21.9%
Neutral2.8%
Negative75.3%

Tape Measure™

All ratings89,541 ratings
Positive85.3%
Neutral4.7%
Negative10.0%
Written reviews687 reviews
Positive38.0%
Neutral4.7%
Negative57.4%

User reviews

Ruler®

From 35K App Store ratings

What we love

  • 🚀 Accurate measurements
  • 👍 Easy to use
  • 🔍 Convenient for small items
  • 📏 Useful ruler tool

Room to improve

  • 💰 Paywall for basic features
  • ⏱️ Limited free usage time
  • 🔍 Inaccurate for larger objects
  • 🙅‍♀️ Aggressive monetization tactics

Tape Measure™

From 90K App Store ratings

What we love

  • 🚀 Accurate measurements
  • 🔍 Useful measuring tools
  • 👍 Easy to use

Room to improve

  • 🐛 Inaccurate measurements
  • 💰 Expensive subscription
  • 🔒 Locked features behind paywall
  • 🤔 Confusing UI and navigation
  • 🙅‍♀️ Difficult to cancel subscription

Bugs and requests

Ruler®

Reported bugs

2 issues
  • Inconsistent measurements
  • Compatibility issues with newer devices

Requested features

3 requests
  • Ability to switch between metric and imperial units without paying
  • Improved accuracy for larger measurements
  • Removal of time limits on free usage

Tape Measure™

Reported bugs

3 issues
  • Measurements randomly shift or disappear
  • App crashes or freezes frequently
  • Flashlight feature not working as expected

Requested features

4 requests
  • Allow customization of measurement units
  • Improve accuracy of measurements
  • Provide more free tools without subscription
  • Make subscription pricing more reasonable

In-app purchases

2 purchases

Ruler®

Subscriptions1
  • Ruler Pro (Weekly)3 Days trial$1.997 Days
One-time1
  • Pro Features$1.99
4 purchases

Tape Measure™

Subscriptions3
  • Tape Measure Pro3 Days trial$9.997 Days
  • Tape Measure Pro3 Days trial$14.991 Month
  • Tape Measure Pro3 Days trial$29.991 Year
One-time1
  • Tape Measure Pro$49.99

Questions

Is Ruler® free?
Ruler® is free to download, with in-app purchases available.
Is Tape Measure™ free?
Tape Measure™ is free to download, with in-app purchases available.
Which has better reviews, Ruler® or Tape Measure™?
Tape Measure™ is rated higher. Ruler® averages 4.3 out of 5 from 35K ratings, while Tape Measure™ averages 4.4 from 90K ratings.
Do Ruler® or Tape Measure™ have ads?
Neither Ruler® nor Tape Measure™ shows ads.
Which is updated more often, Ruler® or Tape Measure™?
Ruler® ships an update every 2 months, and Tape Measure™ every 5 days. Most recently, Ruler® was updated on November 6, 2026 and Tape Measure™ on November 7, 2026.

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