Comparison

NORM Connect vs TAG Heuer Connected

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

NORM Connect

Connect your mobile device to your NORM watch to control settings and view data. Track sleep, heart rate, calories, distance, and activity. Manage notifications, set alarms, and receive inactivity alerts.

Highlights
  • Connect NORM watch
  • Control watch settings
  • View sleep data
  • Monitor heart rate
  • Track calories and distance
  • Manage notifications and alarms
  • Sync with Apple Health
Features
Read full description

The NORM Connect app helps you connect your mobile device to your NORM watch. In the app you will be able to control settings and check all the data from your NORM watch. The app is used to calibrate the time on the NORM watch. Some of the features in the app include sleep function, heart rate, calories, distance and activity time. You are also able to control the notifications and set the alarm, the reminder function and inactivity alert + more. Apple Health: Sport and health data from the NORM Connect app will be synced to Apple Health.

About

TAG Heuer Connected

This app connects your TAG Heuer Connected Calibre E5 watch to your phone, offering advanced features for sports, wellness, and daily life. Track runs with expert plans, improve your golf game, and monitor your health metrics. Personalize your watch face and stay connected with calls.

Highlights
  • Expert running plans by New Balance
  • Golf course maps and stroke tracking
  • Step, heart rate, and calorie monitoring
  • Make and receive calls from watch
  • Customizable digital watch faces
  • Performance analysis and progress tracking
Read full description

TAG Heuer Connected for Calibre E5 – Emotion Beyond Technology The TAG Heuer Connected app is the essential link between you and your TAG Heuer Connected Calibre E5, our most advanced connected watch to date. It brings together the elegance of Swiss watchmaking and the power of a seamless digital experience. Designed to unlock the full potential of your watch, the app helps you stay in control, push your limits, and make every moment meaningful. Run With Precision Whether you are training for a race or chasing a new personal best, follow expert running plans powered by New Balance. Sync your sessions, analyze your metrics, and track your progress in real time. From pace and distance to heart rate and recovery, the app keeps you focused on performance. Golf With Confidence Access detailed course maps, track your strokes, and review your rounds. The app helps you refine your strategy and elevate your game, both on and off the green. Prioritize Your Wellness Beyond sports, the app lets you monitor your steps, heart rate, and calories. View trends, set goals, and gain personalized insights to support your physical and mental performance every day. Functional Design Make and receive calls directly from your Calibre E5 Customize your digital watch faces through the app, inspired by TAG Heuer’s most iconic mechanical collections Explore a sport experience designed to help you surpass your limits physically, mentally, and emotionally Crafted for Those Who Aim Higher With a refined and intuitive interface, the app connects effortlessly with the new TAG Heuer OS. It is built to enhance every detail of your experience, from personalization to performance. TAG Heuer Connected Calibre E5 is crafted to unleash your potential – physically, emotionally, mentally. Download the app and enter the TAG Heuer universe.

Screenshots

NORM Connect4 screens
TAG Heuer Connected4 screens

Verdict

The call

The clearest difference is rating: TAG Heuer Connected at 4.5 against NORM Connect's 2.0. TAG Heuer Connected also leads on ratings volume (404 vs 2). NORM Connect's advantage is monetization model (free vs free with in-app purchases) and device support (3 vs 1). On price, review sentiment, update cadence and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

TAG Heuer Connected holds the better App Store score, 4.5 against 2.0. That said, the two scores are not equally well evidenced: TAG Heuer Connected has 404 ratings behind it against 2, so its average is the more settled of the two. Written reviews point the same way: 25% of NORM Connect's written reviews are positive against 32% of TAG Heuer Connected's.

UpkeepUpdate frequency

NORM Connect ships an update every 3 weeks, TAG Heuer Connected fortnightly. The most recent releases landed on October 30, 2026 and October 31, 2026 respectively.

Scorecard5 real differences · 5 level
NORM Connect versus TAG Heuer Connected: the parameters behind the verdict, then further details
ParameterNORM ConnectTAG Heuer Connected
PriceFreeFree
Rating2.0 (2 ratings)4.5 (404 ratings) — better
Positive reviews25.0% of reviews31.7% of reviews — better
Number of ratings2404 — better
Update frequencyEvery 3 weeksFortnightly — better
AdsNoNo
In-app purchasesNoNo
MonetizationFree — betterFree with in-app purchases
DevicesiPhone, iPad, iPod — betteriPhone
Requires iOS13.0 — better18
Further details — not scored
Size54 MB262 MB
Age rating4+17+
DeveloperNORM DenmarkTAG Heuer Professional Timing

Customer experience

NORM Connect

All ratings2 ratings
Positive0.0%
Neutral0.0%
Negative100.0%
Written reviews4 reviews
Positive25.0%
Neutral0.0%
Negative75.0%

TAG Heuer Connected

All ratings393 ratings
Positive89.3%
Neutral1.8%
Negative8.9%
Written reviews82 reviews
Positive31.7%
Neutral25.6%
Negative42.7%

Bugs and requests

NORM Connect

Not enough reviews yet to summarise bugs or requests.

TAG Heuer Connected

Reported bugs

4 issues
  • Bluetooth connection keeps dropping
  • App fails to stay connected to the watch
  • Weather complication always displays in Celsius
  • Live Activity notifications from Apple Sports app don't work

Requested features

4 requests
  • Ability to get screen captures of the watch
  • Improved Bluetooth connectivity and reliability
  • Faster location updates for weather complication
  • Option to sync with atomic time

In-app purchases

None

NORM Connect

No in-app purchases

None

TAG Heuer Connected

No in-app purchases

Questions

Is NORM Connect free?
NORM Connect is free to download, with no in-app purchases.
Is TAG Heuer Connected free?
TAG Heuer Connected is free to download, with no in-app purchases.
Which has better reviews, NORM Connect or TAG Heuer Connected?
TAG Heuer Connected is rated higher. NORM Connect averages 2.0 out of 5 from 2 ratings, while TAG Heuer Connected averages 4.5 from 404 ratings.
Do NORM Connect or TAG Heuer Connected have ads?
Neither NORM Connect nor TAG Heuer Connected shows ads.
Which is updated more often, NORM Connect or TAG Heuer Connected?
NORM Connect ships an update every 3 weeks, and TAG Heuer Connected fortnightly. Most recently, NORM Connect was updated on October 30, 2026 and TAG Heuer Connected on October 31, 2026.

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