roboMUA vs Shimmerly
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
roboMUA
Discover your perfect makeup and skincare shades with AI-powered virtual try-on and personalized recommendations. Explore products from over 42 brands, watch tutorials, and shop for beauty essentials easily.
- AI-powered shade matching
- Virtual try-on with AR filters
- Personalized product recommendations
- Video tutorials for recommended products
- Shop from 42+ makeup brands
- Skincare routine recommendations
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Welcome to your personal virtual makeup artist in your pocket! Our new roboMUA app offers an entirely new and improved beauty experience for every eye, lip, body, and face. We’re excited to have built a space for you to find your shade, shop, and explore products from over 42 different makeup brands. Try the latest product releases or find your new favorite brands focusing on inclusivity and diversity. Easily shop for your beauty needs, from makeup to skincare products. Find your foundation, setting powder, skin tint, eye palette, perfume, shapewear, nude shoes, and concealer among others with a button click. You can also discover your new favorite makeup and skincare products with features like Virtual Try-on and Video tutorials. roboMUA uses computer vision, and recommender system AI models to help you find your shade so you can be properly matched to beauty products. roboMUA identifies the shade of the user through image uploads or live camera capture and recommends foundations, skin tints, concealers and other beauty needs from various makeup brands with YouTube tutorials, Instagram Augmented Reality (AR) filters, and direct links to recommended products. The roboMUA mobile app has your beauty needs covered from head to toe. roboMUA Features: SKINCARE • Find the perfect skincare routine for your skin type • Treat acne, dark spots, dryness & pores with our recommendation • Shop from leading skincare brands and many more! MAKEUP & COSMETICS FOUNDATION: • Find your foundation in 40+ makeup brands • Find your foundation with just a selfie • Get special access to the latest offers • Book a beauty service appointment for hair, skin & more in a snap! SKIN TINT: • Find your skin tint in 40+ makeup brands • Find your skin tint with just a selfie. • Get special access to the latest offers. CONCEALER: • Find your concealer in 40+ makeup brands • Find your concealer with just a selfie. • Get special access to the latest offers. • Browse concealer, mini sizes & value sets to suit your beauty budget. SETTING POWDER : • Find your setting powder in 40+ makeup brands. • Find your setting powder with just a selfie. • Browse setting powder, mini sizes & value sets to suit your beauty budget. • Get special access to the latest offers. FRAGRANCE • Buy all-time favorite fragrances or try a fresh new signature scent using Artificial Intelligence (AI). • Get fragrance recommendations based on your preferences. • Luxurious scents from Jean Paul Gaultier, Lancome, Yves Saint Laurent, and more. SHAPEWEAR • Find your Shapewear with an image of your leg, arm or patch of skin. • Get special access to the latest offers. NUDE SHOES • Find your Nude Shoes with just an image of your leg, arm or patch of skin. • Get special access to the latest offers. VIRTUAL TRY-ON • Our virtual try-on would help you try on your makeup with our Augmented Reality (AR) filters. VIDEO TUTORIALS • Get a tailored video tutorial for your recommended product. BUY • Get a tailored product recommendation and purchase the products right from the brand website with a click. ————————————— #whatsyourshade roboMUA - Your personal makeup artist in your pocket! For a full description of our privacy practices, please see our Privacy Center. Feel free to contact us at info@robomua.com
Shimmerly
This app uses AI to help you find clothes that fit perfectly and flatter your body shape. It offers virtual try-ons, personalized color analysis, and tailored size recommendations from thousands of brands. Discover your style, get celebrity inspiration, and shop with confidence.
- Virtual fitting room
- Personalized color analysis
- Body shape analysis for clothing
- Tailored size recommendations
- Celebrity style inspiration
- Virtual try-on for thousands of brands
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Getting dressed should feel effortless. Shimmerly makes it that way. Step into a fitting room built entirely around you. See how anything looks and fits before it arrives, in the colors and cuts made for your body. Everything beautiful, effortlessly. Your Fitting Room Try anything on in real time. Mix and match from thousands of brands, create looks you love, and know the fit is right before you buy. Always open, always yours. Your Colors Discover the shades that bring you to life. Shimmerly reads your natural coloring to reveal your true season, so you shop the colors that suit you best. Made for Your Shape The right silhouette changes everything. Shimmerly learns your shape and guides you to the cuts that flatter you most, with a stylist's eye built in. Your Perfect Size No more guessing. No more returns. Shimmerly reads over 100 measurements to find your exact size across every brand you shop, from everyday staples to the piece you've been saving for. Choose the plan that fits you: Monthly $9.99 Yearly $47.90 Privacy Policy https://www.shimmerly.ai/privacy Terms of Use https://www.shimmerly.ai/terms
Screenshots
Verdict
The clearest difference is review sentiment: roboMUA at 100% against Shimmerly's 55%. roboMUA also leads on in-app purchases (none vs 8) and ads (none vs shown). Shimmerly's advantage is ratings volume (1.1K vs 10) and update cadence (every 5 days vs every 2 weeks). On price there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Shimmerly sells 7 in-app purchases, starting at $3.99 per 7 days. roboMUA asks for nothing beyond the download.
roboMUA holds the better App Store score, 5.0 against 4.6. That said, the two scores are not equally well evidenced: Shimmerly has 1.1K ratings behind it against 10, so its average is the more settled of the two. Written reviews point the same way: 100% of roboMUA's written reviews are positive against 55% of Shimmerly's.
roboMUA ships an update every 2 weeks, Shimmerly every 5 days. The most recent releases landed on October 3, 2026 and October 15, 2026 respectively.
| Parameter | roboMUA | Shimmerly |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (10 ratings) — better | 4.6 (1.1K ratings) |
| Positive reviews | 100.0% of reviews — better | 54.5% of reviews |
| Number of ratings | 10 | 1.1K — better |
| Update frequency | Every 2 weeks | Every 5 days — better |
| Ads | No — better | Yes |
| In-app purchases | No — better | Yes |
| Monetization | Free — better | Subscription |
| Devices | iPhone, iPad, iPod — better | iPhone |
| Requires iOS | 13.0 — better | 16.4 |
| Further details — not scored | ||
| Size | 70 MB | 321 MB |
| Age rating | 4+ | 4+ |
| Developer | Randy Davoh | All Athlete Inc. |
Customer experience
roboMUA
Shimmerly
Bugs and requests
roboMUA
Not enough reviews yet to summarise bugs or requests.
Shimmerly
Reported bugs
3 issues- Self-function and AI body scanner not loading
- Issues with setting actual age
- Verification email not being sent
Requested features
3 requests- Allow users under 18 to access the app
- Expand color analysis for diverse skin tones
- Add more clothing recommendations and styling options
In-app purchases
roboMUA
No in-app purchases
Shimmerly
- Pro Weekly7 Days trial$3.997 Days
- Pro Weekly$3.997 Days
- Pro Monthly$9.991 Month
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- Pro Yearly1 Year trial$47.901 Year
- Pro Yearly$47.901 Year
- Pro Yearly With Trial3 Days trial$47.901 Year
- Pro Yearly1 Year trial2 variants$47.991 Year
