Comparison

Outfit Formulas vs Shimmerly

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Outfit Formulas

Receive monthly shopping lists to build a versatile wardrobe, focusing on classic staples and seasonal trends. Easily get dressed daily with provided outfit formulas and a shopping directory for curated pieces. Personalize your style with flexible formula suggestions.

Highlights
  • Monthly curated shopping lists
  • Interactive shopping directory
  • Daily outfit calendar with formulas
  • Closet staple curation
  • Personalized styling options
  • Outfit logging
Read full description

HOW IT WORKS Every month you’ll get a shopping list of items – a perfect mix of classic closet staples (that you likely already own) and the latest seasonal trends. Shop your closet first using the shopping list, then fill in any gaps remaining at your favorite retailer or use the shopping directory provided. With your checklist of clothing items completed, easily get dressed every day using the daily Outfit Formulas provided in your outfit calendar. SHOPPING LIST Your interactive monthly shopping list includes a description of the pictured item, a link to shop the exact pictured item, substitution notes if you’d prefer to use clothes you already have, and a shopping directory with 10+ current retailer options that are regularly updated to help fill in any gaps that may be missing in your wardrobe. CURATE CLOSET STAPLES Build a solid wardrobe foundation by intentionally reusing closet staple pieces, these are classic basic items that you can wear season after season, year after year. Every shopping list denotes which items are considered closet staples – these are items worth investing in higher quality if your budget allows. After a few seasons of Outfit Formulas® you’ll have most of your basics in place and just need to add in seasonal trends as you like. SHOPPING DIRECTORY Every item on your shopping list includes a shopping directory of retailer links for you to browse as you curate your wardrobe. Links to items at the retailers you already know and love like Target, Amazon, H&M, Old Navy, LOFT, J.Crew Factory, Nordstrom + more can be found and are updated regularly – all you need to do is tap that ‘add to cart’ button. Link options are included for petite fit, tall fit, and plus size as well – our program is for everybody and every BODY! DAILY OUTFIT CALENDAR Your outfit calendar includes an Outfit Formula to style for every single day of the year. Just tap on today’s date to view the formula and check out which clothing articles it features. Head to your closet to grab the items in the formula, which you’ll already have handy since they were the same pieces on your shopping list, and voila – getting dressed has never been so easy! Each formula also includes suggestions on how to dress the formula up or down to suit your daily events. Once you are dressed you can tap the ‘Wore It Today’ checkbox to log your outfit styling streak! PERSONALIZE AS YOU LIKE Not a fan of white jeans, sleeveless tops, shorts, or heels? No problem! Outfit Formulas® provides you with a formula to follow, rather than a specific article of clothing, which means you have the final say of the cut, style, and color for each and every item. You can follow our recommendations to a tee or get creative with your own unique style. The choice is yours! The flexibility of a formula allows YOU to decide what matters most to you when getting dressed and empowers you to focus on YOUR priorities as you curate your wardrobe. This format allows members to adapt each formula for their own age, size, body shape, budget, climate, personal style, colors, preferred retailers, and lifestyle. Subscriptions: We offer the following subscription plans: Monthly Subscription Yearly The subscription will auto-renew. You can always turn this off by going to "subscriptions" under the App Store. Terms and Conditions: https://outfitformulas.com/terms-and-conditions/ Privacy Policy: https://outfitformulas.com/privacy-policy/

About

Shimmerly

This app uses AI to help you find clothes that fit perfectly and flatter your body shape. It offers virtual try-ons, personalized color analysis, and tailored size recommendations from thousands of brands. Discover your style, get celebrity inspiration, and shop with confidence.

Highlights
  • Virtual fitting room
  • Personalized color analysis
  • Body shape analysis for clothing
  • Tailored size recommendations
  • Celebrity style inspiration
  • Virtual try-on for thousands of brands
Read full description

Getting dressed should feel effortless. Shimmerly makes it that way. Step into a fitting room built entirely around you. See how anything looks and fits before it arrives, in the colors and cuts made for your body. Everything beautiful, effortlessly. Your Fitting Room Try anything on in real time. Mix and match from thousands of brands, create looks you love, and know the fit is right before you buy. Always open, always yours. Your Colors Discover the shades that bring you to life. Shimmerly reads your natural coloring to reveal your true season, so you shop the colors that suit you best. Made for Your Shape The right silhouette changes everything. Shimmerly learns your shape and guides you to the cuts that flatter you most, with a stylist's eye built in. Your Perfect Size No more guessing. No more returns. Shimmerly reads over 100 measurements to find your exact size across every brand you shop, from everyday staples to the piece you've been saving for. Choose the plan that fits you: Monthly $9.99 Yearly $47.90 Privacy Policy https://www.shimmerly.ai/privacy Terms of Use https://www.shimmerly.ai/terms

Screenshots

Outfit Formulas4 screens
Shimmerly4 screens

Verdict

The call

The clearest difference is monetization model: Outfit Formulas at free with in-app purchases against Shimmerly's subscription. Outfit Formulas also leads on review sentiment (66% vs 55%). On price, rating, ratings volume and update cadence there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Outfit Formulas sells 15 in-app purchases, starting at $7.99 per 7 days and Shimmerly sells 7 in-app purchases, starting at $3.99 per 7 days. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

Shimmerly holds the better App Store score, 4.6 against 4.4. Both are backed by a comparable volume of ratings — 1.2K and 1.1K respectively. Written reviews complicate that: 66% of Outfit Formulas's written reviews are positive against 55% of Shimmerly's, so the app with the better star average is not the one people write more warmly about.

UpkeepUpdate frequency

Outfit Formulas ships an update every 4 days, Shimmerly every 5 days. The most recent releases landed on September 23, 2026 and September 20, 2026 respectively.

Scorecard2 real differences · 8 level
Outfit Formulas versus Shimmerly: the parameters behind the verdict, then further details
ParameterOutfit FormulasShimmerly
PriceFreeFree
Rating4.4 (1.2K ratings)4.6 (1.1K ratings) — better
Positive reviews66.4% of reviews — better54.5% of reviews
Number of ratings1.2K — better1.1K
Update frequencyEvery 4 days — betterEvery 5 days
AdsYesYes
In-app purchasesYesYes
MonetizationFree with in-app purchases — betterSubscription
DevicesiPhone, iPad — betteriPhone
Requires iOS16.0 — better16.4
Further details — not scored
Size137 MB321 MB
Age rating4+4+
DeveloperGYPO LLC.All Athlete Inc.

Customer experience

Outfit Formulas

All ratings1,186 ratings
Positive84.7%
Neutral3.9%
Negative11.4%
Written reviews280 reviews
Positive66.4%
Neutral8.9%
Negative24.6%

Shimmerly

All ratings1,056 ratings
Positive91.0%
Neutral4.2%
Negative4.8%
Written reviews55 reviews
Positive54.5%
Neutral12.7%
Negative32.7%

User reviews

Outfit Formulas

From 1.2K App Store ratings

What we love

  • 👍 Easy to use app
  • 🚀 Simplifies getting dressed
  • 💡 Helpful for building a capsule wardrobe
  • 👍 Provides style inspiration
  • 👍 Customizable outfit options

Room to improve

  • 🐛 Login/subscription issues
  • 🌍 Lack of personalization options
  • 💰 Expensive subscription
  • 🌍 Limited Canadian content

Shimmerly

From 1.1K App Store ratings

What we love

  • 👍 Easy to use
  • 🚀 Helpful features
  • 💡 Innovative technology
  • 🎨 Accurate color analysis
  • 🤩 Great app overall

Room to improve

  • 🐛 Crashes and technical issues
  • 💰 Paid features required
  • 🤷‍♀️ Inconsistent results
  • 🌐 Limited for diverse users

Bugs and requests

Outfit Formulas

Reported bugs

2 issues
  • Login screen freezes
  • Subscription not recognized in app

Requested features

3 requests
  • Ability to customize monthly calendar
  • Option to track and log outfits worn
  • More personalization based on user's style preferences

Shimmerly

Reported bugs

3 issues
  • Self-function and AI body scanner not loading
  • Issues with setting actual age
  • Verification email not being sent

Requested features

3 requests
  • Allow users under 18 to access the app
  • Expand color analysis for diverse skin tones
  • Add more clothing recommendations and styling options

In-app purchases

15 purchases

Outfit Formulas

Subscriptions13
  • Weekly Membership$7.997 Days
  • AP_mo_19_fty7 Days trial$19.001 Month
  • Monthly_14t14 Days trial$19.991 Month
Show 10 more
  • 3 months plan$24.993 Months
  • Monthly subscription OF7 Days trial$24.991 Month
  • Annual Outfit Formulas 507 Days trial$49.991 Year
  • Annual 79.997 Days trial$79.991 Year
  • Annual 79$79.991 Year
  • annual_14_trial14 Days trial$99.991 Year
  • 1 Year Subscription BF7 Days trial$99.991 Year
  • Annual Subscription7 Days trial$99.991 Year
  • Annual Subscription7 Days trial$109.991 Year
  • outfit_yearly7 Days trial$190.001 Year
One-time2
  • lifetime 199$199.99
  • Lifetime access to Outfit Formulas$249.99
7 purchases

Shimmerly

Subscriptions7
  • Pro Weekly7 Days trial$3.997 Days
  • Pro Weekly$3.997 Days
  • Pro Monthly$9.991 Month
Show 4 more
  • Pro Yearly1 Year trial$47.901 Year
  • Pro Yearly$47.901 Year
  • Pro Yearly With Trial3 Days trial$47.901 Year
  • Pro Yearly1 Year trial2 variants$47.991 Year

Questions

Is Outfit Formulas free?
Outfit Formulas is free to download, with in-app purchases available.
Is Shimmerly free?
Shimmerly is free to download, with in-app purchases available.
Which has better reviews, Outfit Formulas or Shimmerly?
Shimmerly is rated higher. Outfit Formulas averages 4.4 out of 5 from 1.2K ratings, while Shimmerly averages 4.6 from 1.1K ratings.
Do Outfit Formulas or Shimmerly have ads?
Both Outfit Formulas and Shimmerly show ads.
Which is updated more often, Outfit Formulas or Shimmerly?
Outfit Formulas ships an update every 4 days, and Shimmerly every 5 days. Most recently, Outfit Formulas was updated on September 23, 2026 and Shimmerly on September 20, 2026.

Other comparisons