Ray Beauty vs Makeup Playbook
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Ray Beauty
A social platform for beauty enthusiasts to create and share product collections and video tutorials. Discover new products, get inspired by others, and connect with friends and influencers in a safe, personalized space.
- Create personalized product collections
- Share and watch beauty tutorials
- Rate and review products
- Connect with friends and influencers
- Comprehensive search tool
- Extensive product database
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Harness your world of beauty with Ray, a social network where you can create and share collections of your favorite products - and tutorials showing how to use them. COLLECTIONS OF PRODUCTS - Create personalized collections by easily tracking the makeup, skincare, hair and nail products you own, want and need all in one place. - Examples of collections: Beach Day Hair, Night Out on the Town, Wedding Looks, Favorite Travel Products, Wish List, etc. – be as creative as you like! - Rate & review products BEAUTY TUTORIALS - Get inspired by watching videos from the Ray community. Or, make your own and inspire us! - Examples of tutorials: Smoky Eyes, Ombre Lips, Elevated Drugstore Eyeshadow, Morning Skincare for 35+, etc. - Tag your favorite products in the videos CONNECT WITH FRIENDS - Discover which products your friends and other community members love! Follow your favorite influencers. Share your own favorite products and how-to’s. Or don’t! You have the choice to share as much or as little as you’d like. SEARCH - Looking for that next great eye serum? Don’t know how to use your new fancy hair dryer? Find all related content with our comprehensive search tool. PRODUCT DATABASE - Can’t find one of your favorite products in our database? Contact us and we’ll be sure to add it in! MORE TO COME… - We are a brand new app and can’t wait to build our community. We’d love to hear your feedback and eventually incorporate your ideas and suggestions in order to make Ray a wonderful experience for all! Most importantly, Ray is a destination for everybody. It’s a safe space where you can define beauty on your own terms. Keep your collections and tutorials private or connect with friends, family and other members of the Ray community to share your inspiration.
Makeup Playbook
Create, explore, and share personalized beauty routines for makeup, skincare, and hair care. Discover product recommendations and connect with a community of beauty enthusiasts. Tailor your regimen to your specific needs and goals.
- Personalized routine creation
- Explore community routines
- Product insights and recommendations
- Community and social features
- Tailor routines by skin/hair type
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Create, explore, and share beauty routines like never before with Makeup Playbook. Whether you're mastering your skincare regimen, perfecting a new makeup look, or finding the best products for your hair type, Makeup Playbook is your go-to app for all things beauty. Key Features Personalized Routines Create and manage your own makeup, skincare, hair care and beauty routines. Tailor your routine based on your skin type, hair type, and beauty goals. Explore & Discover Browse routines from other beauty enthusiasts with similar characteristics like oily skin, fine hair, or eczema. Find inspiration, product recommendations, and tips that work for you. Product Insights Discover products used in routines, complete with detailed information, reviews, and recommendations. Save your favorite products to build your beauty arsenal. Community & Social Features Follow your favorite beauty creators, connect with friends, and share your own beauty adventure. Makeup Playbook is your space to connect with others who share your beauty interests.
Screenshots
Verdict
Ray Beauty and Makeup Playbook are too close to call on the numbers: across 9 compared parameters — price, rating, ratings volume and update cadence among them — neither pulls far enough ahead to decide it. What separates them is feature set and interface, not measurable difference.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 5.0 for Ray Beauty against 5.0 for Makeup Playbook. Both are backed by a comparable volume of ratings — 6 and 12 respectively.
Ray Beauty ships an update every 3 months, Makeup Playbook every 2 months. Both last shipped on November 3, 2026.
| Parameter | Ray Beauty | Makeup Playbook |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (6 ratings) | 5.0 (12 ratings) |
| Positive reviews | — | 100.0% of reviews |
| Number of ratings | 6 | 12 — better |
| Update frequency | Every 3 months | Every 2 months — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPod | iPhone, iPod |
| Requires iOS | 12.4 — better | 13.4 |
| Further details — not scored | ||
| Size | 32 MB | 37 MB |
| Age rating | 12+ | 17+ |
| Developer | Ray Beauty Inc. | Makeup Playbook LLC |
Customer experience
Ray Beauty
Makeup Playbook
In-app purchases
Ray Beauty
No in-app purchases
Makeup Playbook
No in-app purchases
