Makeup Playbook vs Pretti
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Makeup Playbook
Create, explore, and share personalized beauty routines for makeup, skincare, and hair care. Discover product recommendations and connect with a community of beauty enthusiasts. Tailor your regimen to your specific needs and goals.
- Personalized routine creation
- Explore community routines
- Product insights and recommendations
- Community and social features
- Tailor routines by skin/hair type
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Create, explore, and share beauty routines like never before with Makeup Playbook. Whether you're mastering your skincare regimen, perfecting a new makeup look, or finding the best products for your hair type, Makeup Playbook is your go-to app for all things beauty. Key Features Personalized Routines Create and manage your own makeup, skincare, hair care and beauty routines. Tailor your routine based on your skin type, hair type, and beauty goals. Explore & Discover Browse routines from other beauty enthusiasts with similar characteristics like oily skin, fine hair, or eczema. Find inspiration, product recommendations, and tips that work for you. Product Insights Discover products used in routines, complete with detailed information, reviews, and recommendations. Save your favorite products to build your beauty arsenal. Community & Social Features Follow your favorite beauty creators, connect with friends, and share your own beauty adventure. Makeup Playbook is your space to connect with others who share your beauty interests.
Pretti
This app helps you achieve your desired makeup looks with personalized, step-by-step guidance. Scan your face, choose a style or upload inspiration, and receive tailored product recommendations and instructions to perfect your routine.
- AI-powered face scanning
- Curated and custom look selection
- Step-by-step routine guidance
- Personalized product recommendations
- Save and achieve inspiration looks
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HOW TO USE THE PRETTI APP: 1. Scan Your Face – Start fresh, no makeup needed. 2. Choose Your Look – Pick from curated styles or upload your inspiration. 3. Get Your Routine – Follow step-by-step directions with personalized product recommendations. Pretti makes beauty simple. No guesswork, no overwhelm—just clear steps to achieve the look you want. We make beauty as easy and addictive as scrolling your feed—no guilt, no hassle, just results. If you want to actually achieve the looks you save and keep your routine consistent, Pretti gives you the tools to make it happen. If you have any ideas or questions, please email us at abhay@a17.so NOTE: We do not sell products on the platform *yet*. That’s a feature we’re working on. Please email us at abhay@a17.so with the brands you’d love to see on Pretti. *CREATING A NEW LOOK REQUIRES A SUBSCRIPTION unless you INVITE YOUR FRIENDS TERMS: [https://www.apple.com/legal/internet-services/itunes/dev/stdeula/](https://www.apple.com/legal/internet-services/itunes/dev/stdeula/)
Screenshots
Verdict
The clearest difference is review sentiment: Makeup Playbook at 100% against Pretti's 44%. Makeup Playbook also leads on in-app purchases (none vs 6) and rating (5.0 vs 4.6). Pretti's advantage is update cadence (every 10 days vs every 2 months) and ratings volume (210 vs 12). On price, ads and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Pretti sells 6 in-app purchases, starting at $9.99 per 7 days. Makeup Playbook asks for nothing beyond the download.
Makeup Playbook holds the better App Store score, 5.0 against 4.6. That said, the two scores are not equally well evidenced: Pretti has 210 ratings behind it against 12, so its average is the more settled of the two. Written reviews point the same way: 100% of Makeup Playbook's written reviews are positive against 44% of Pretti's.
Makeup Playbook ships an update every 2 months, Pretti every 10 days. The most recent releases landed on October 17, 2026 and October 12, 2026 respectively.
| Parameter | Makeup Playbook | Pretti |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (12 ratings) — better | 4.6 (210 ratings) |
| Positive reviews | 100.0% of reviews — better | 43.8% of reviews |
| Number of ratings | 12 | 210 — better |
| Update frequency | Every 2 months | Every 10 days — better |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | Free — better | Freemium |
| Devices | iPhone, iPod — better | iPhone |
| Requires iOS | 13.4 — better | 17.0 |
| Further details — not scored | ||
| Size | 37 MB | 199 MB |
| Age rating | 17+ | 4+ |
| Developer | Makeup Playbook LLC | A17 LABS LLC |
Customer experience
Makeup Playbook
Pretti
Bugs and requests
Makeup Playbook
Not enough reviews yet to summarise bugs or requests.
Pretti
Reported bugs
2 issues- Timed out scans and expired looks
- Incompatibility with older devices
Requested features
2 requests- Free trial or sample scans
- More transparent subscription options
In-app purchases
Makeup Playbook
No in-app purchases
Pretti
- Weekly Pro$9.997 Days
- Pro Wk 2$12.997 Days
- Pro Szn$19.991 Year
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- Yearly Pro$29.991 Year
- Pro Yr 2$39.991 Year
- Yearly Pro 3$51.991 Year
