Brick vs Tend+

Brick is the world's first digital wellness tool designed to create a more intentional relationship with your technology. In a world designed for constant distraction, Brick introduces a simple but powerful idea: friction. By adding physical barriers, Brick creates a deliberate pause between impulse and action — turning smartphones back into tools for what matters.

With the Brick app, you can design your personalized system to block distractions using both your Brick and Brick Night — allowing you to do more of what matters. Brick is a physical device that helps you block distracting apps on your phone. Tap to start a Brick session, then place Brick somewhere out of reach and go live your life. When you’re ready to be connected again, simply tap to Unbrick. Unlike screen-time settings and blocker apps that switch off in a second, Brick isn't on the phone you're trying to put down. It's a physical barrier you can't swipe out of. Brick Night automatically blocks the apps you choose when you enter your bedroom. Unlike app blockers, Brick Night uses Bluetooth to know when you're in your bedroom, creating a simple boundary around your sleep — so you don't have to remember to activate it every night. The result: fewer late-night distractions, fewer mornings lost to your feed, and a bedroom that feels like the sanctuary you intended it to be. FEATURES - Select the apps you’d like to block, and keep what you need. Temporarily remove distracting apps and their notifications from your phone, leaving only what you choose - Block any app (except the dialer, per Apple policy) and select Safari websites - Create custom modes for different parts of your day: Work, Family, Sleep, Gym, Study, Focus, and more - Create custom schedules to automatically block apps during specific moments of your day - A built-in focus timer tracks how long you stay undistracted - 5 Emergency Unbricks included for unexpected situations - Usage history tracks your progress so you can see how your habits improve over time DESIGNED FOR EVERY PART OF YOUR LIFE Parents use Brick to create device-free family time and build healthier habits around technology. Students rely on it during study sessions and exam prep when focus matters most. Professionals use it for deep work without the constant pull of notifications. Athletes keep it in the locker room to stay locked in before competition. Brick is also a thoughtful gift for anyone trying to build a healthier relationship with their screen habits, reduce anxiety from constant notifications, or simply spend less time scrolling and more time living. WHAT PEOPLE ARE SAYING Featured in The New York Times, The Wall Street Journal, CNN, The Economist, Fortune, Vogue, TechCrunch, CNET, Fast Company, The Washington Post, Business Insider, and The New Yorker. With over 55,000 five-star reviews, people describe Brick as the thing that finally helped them break free from screen addiction. Join a growing community choosing to take back their time and reclaim hours lost to technology. HSA & FSA ELIGIBLE 30% average savings on Brick and Brick Night with HSA/FSA through our partnership with Truemed. Use pre-tax dollars to invest in your digital wellness and mental health. HSA/FSA funds accepted for qualified Truemed customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures. WHAT'S INCLUDED Your purchase includes the physical Brick or Brick Night and full access to the companion app.

Your phone holds hundreds of relationships. It does nothing to help you tend to them. Tend+ changes that -- in under 2 minutes a day. THE PROBLEM EVERYONE RECOGNIZES You think of someone. A friend from college. An old coworker. Someone who meant something. You tell yourself you'll call this week. Then you don't. Weeks turn into months. Not because you stopped caring. Because nothing reminded you to act on that care. Proximity used to do this for you. You saw people at church, at the office, in the neighborhood. Now it doesn't. And the people who matter quietly drift. HOW TEND+ WORKS Each morning, Tend+ gives you a short list of people to reach out to, with prompts like: - Ask how the new job is going - See how Edgar is settling in after the move - Check how Elizabeth is adjusting with a new baby - Let Sandra know you remember it's been two years since she lost Johnny. Swipe through, reach out however feels right -- call, text, voice memo -- and move on with your day. Tend+ decides who to surface based on the rhythm you set for each person, who's overdue, and what's happening in their life. Every day feels relevant. No busywork. Over time, you can teach Tend+ about your people. Your daily prompts go from "Just say hey" to "Ask how Jennifer's doing at her new school." That's the difference between polite and personal. WHO IT'S FOR Not your closest circle -- you already think about those people. Tend+ is for the ones that distance or busy lives make harder to hold onto: - The friend who keeps meaning to call - The parent whose social world narrowed after kids - The pastor or coach tending to more people than memory can hold - Anyone who believes relationships are cultivated, not managed WHAT YOU GET Free: Up to 30 people, 5 daily cards, up to three groups, all reminder frequencies, birthday and anniversary detection, streak milestones, one-tap logging for calls, texts, and more. Tend+ Premium ($19.99/year or $2.99/month): Unlimited people, 8 daily cards, life event awareness (new baby, new job, grief, and more), personalized prompts that get smarter over time, unlimited custom groups, mass direct import from CSV file, insights, and full interaction history. Less than $2/month to be the friend who always remembers. YOUR DATA IS YOURS Tend+ does not read your messages. It does not listen to your calls. It does not sell your data. Your relationships are yours. Period. START WITH THE PEOPLE WHO COME TO MIND The old friend. The mentor. The neighbor you keep meaning to check on. They're already in your phone. Tend+ helps you tend to them. Questions or feedback? We'd love to hear from you at support@tendplus.app Tend+ uses Apple's Standard Licensing Agreement: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/