TheFitnessCEO vs PURE PERFORMANCE
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
TheFitnessCEO
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A five-star online coaching platform for those working with Tom Wilkins Coaching. Tom Wilkins Coaching specialises in helping men and women achieve a body transformation that once seemed unattainable, whilst building unbreakable confidence and sustaining life-changing results. Log your workouts, track your nutrition, complete your weekly check-ins, upload and compare your progress photos, monitor your progress, tick off daily habits, access the educational content in the vault, and keep in constant touch with your coach. The app has it all. Accelerate your results with the all-in-one app. If you are downloading this app you will be a client working with Tom Wilkins Coaching, embarking on a life-changing journey and getting to the next level by making use of the best coaching app out there. * App access requires paid coaching plan Terms of use: https://kahunas.io/terms-conditions Privacy policy: https://kahunas.io/privacy
PURE PERFORMANCE
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PURE PERFORMANCE is a complete lifestyle coaching app designed to help you transform your body, mindset, and daily habits. Whether your goal is fat loss, muscle gain, improved energy, or building unshakable confidence, this app gives you the structure and support to make it happen. Key Features: Personalised Workouts – tailored training programs you can follow anywhere Simple Nutrition Tracking – learn how to fuel your body without restrictions Habit Building Tools – daily actions to improve energy, sleep, and consistency Progress Monitoring – track your results and celebrate wins along the way In-App Chat – direct support and accountability from your coach Pure Performance is built for real people with busy lives. It’s not about quick fixes. it’s about creating lasting change through practical strategies, clear guidance, and consistent support. Start your journey today and discover what’s possible when you live without limits. *App access requires a paid coaching plan. Terms Of Use: https://kahunas.io/terms-conditions Privacy Policy: https://kahunas.io/privacy
Screenshots
Verdict
The clearest difference is in-app purchases: TheFitnessCEO at none against PURE PERFORMANCE 's 1. TheFitnessCEO also leads on update cadence (monthly vs every 3 months). On price, ads, device support and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. PURE PERFORMANCE sells 1 in-app purchase, starting at $299.99 per month. TheFitnessCEO asks for nothing beyond the download.
TheFitnessCEO ships an update monthly, PURE PERFORMANCE every 3 months. The most recent releases landed on October 27, 2026 and October 28, 2026 respectively.
| Parameter | TheFitnessCEO | PURE PERFORMANCE |
|---|---|---|
| Price | Free | Free |
| Update frequency | Monthly — better | Every 3 months |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.0 | 15.0 |
| Further details — not scored | ||
| Size | 45 MB | 56 MB |
| Age rating | 17+ | 17+ |
| Developer | Tom Wilkins | brodie arratoon |
In-app purchases
TheFitnessCEO
No in-app purchases
PURE PERFORMANCE
- 10 WEEK CHALLENGE$299.991 Month
Questions
Is TheFitnessCEO free?
Is PURE PERFORMANCE free?
Do TheFitnessCEO or PURE PERFORMANCE have ads?
Which is updated more often, TheFitnessCEO or PURE PERFORMANCE ?
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