USmall vs itFits
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
USmall
Shop directly from American stores for authentic clothing, shoes, cosmetics, and health products. Enjoy discounts up to 80% and have items delivered to Russia with customs handled. Track your orders easily within the app.
- Directly from US stores
- Authentic branded products
- Discounts up to 80%
- Payment in rubles
- Customs handled
- Order tracking
- Wide product selection
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USmall — первый маркетплейс оригинальных товаров из американских магазинов. В каталоге миллионы товаров: брендовая одежда, обувь, косметика и уход, товары для здоровья и многое другое. Всё можно купить со скидками до 80%. ОРИГИНАЛ ИЗ США Мы работаем без перекупщиков и заказываем товары напрямую в брендовых магазинах и на официальных площадках в США. Вы получаете 100% подлинную продукцию. КАК ЭТО РАБОТАЕТ Вы делаете заказ в приложении, выбирая из огромного ассортимента товаров. Ваши покупки попадают на наш склад в США. Там мы тщательно проверяем их, аккуратно упаковываем и везём в Россию в пункты выдачи Яндекс и других партнёров по всей России. Товары приезжают за 15–20 дней в Москву и Санкт-Петербург, за 20–25 дней в другие регионы. Заказ можно отслеживать на каждом этапе прямо в приложении. ОПЛАТА И ТАМОЖНЯ Оплата с российских карт в рублях. Таможню берём на себя. АКЦИИ И ПРОМОКОДЫ Акции, скидки и распродажи каждый день. Новым покупателям дарим скидку на первый заказ, а в дни акций почти бесплатная доставка: всего 1 ₽ при заказе от 5000 ₽. Ловите промокоды на любимые бренды прямо в приложении. ЧТО ВЕЗЁМ ИЗ США Миллионы оригинальных товаров и новинок от американских брендов, от витаминов до кроссовок. Круглосуточный шопинг из США: с USmall любимое увлечение всегда под рукой. Здоровье Самая популярная категория у наших покупателей: витамины и БАДы напрямую из США, которые сложно найти в России по выгодным ценам. Витамин D, магний, омега-3, мультивитамины, цинк, коллаген, пробиотики, спортивное питание: NOW Foods, Solgar, Life Extension, Doctor's Best, California Gold Nutrition, Jarrow Formulas, Nature's Way, Source Naturals, Nutricost. Одежда и обувь Обновляйте гардероб на каждый день и на выход. Футболки, джинсы, худи, верхняя одежда, бельё, кроссовки и ботинки: Nike, New Balance, Levi's, Calvin Klein, Tommy Hilfiger, U.S. Polo Assn., Polo Ralph Lauren, Uniqlo, Adidas, Crocs. Красота и уход Косметика и уход, включая марки, которых нет на российских полках. Макияж, уход за лицом, телом и волосами, парфюмерия и гигиена: Rhode, The Ordinary, Charlotte Tilbury, Dior, Rare Beauty, Victoria's Secret, Pura D'Or, Hempz, Crest, Arm & Hammer. Сумки и аксессуары Завершите образ стильными деталями. Сумки, рюкзаки, чемоданы, кошельки, кепки, шапки, очки, ремни и часы: Michael Kors, Guess, Coach, DKNY, Karl Lagerfeld, Samsonite, New Era, Carhartt. Детям Всё для детей в одном месте. Детская одежда и обувь, игрушки, товары для ухода за малышом и кормления: Carter's, H&M, Zara, Gap Factory, Bratz, Monster High. Спорт Для тренировок и активного отдыха. Бег и фитнес, туризм, велоспорт, лыжи и сноуборд: Nike, New Balance, Under Armour, Adidas, Alo Yoga, Stanley, Black Diamond. Товары для дома Создавайте уют и порядок в доме. Кухня и посуда, сервировка, товары для ванной, средства для уборки и текстиль: Ikea, H&M Home, Zara Home, KitchenAid, Joseph Joseph, Lacoste, Method. И другие категории Везём продукты: шоколад и сладости, специи, чай и кофе, снеки и выпечку от Simply Organic, Bob's Red Mill и Chocolove. Для творчества и хобби есть коллекционные фигурки, наборы для рисования, настольные игры и книги от Funko, Lego, Crayola и Disney. Заботимся о питомцах: корма, игрушки и витамины для собак, кошек и птиц от Kong, Hartz и NaturVet. Для дома и мастерской пригодятся батарейки и инструменты от Dewalt, Makita, Milwaukee и Duracell. А для авто — запчасти, масла и аксессуары от Bosch, K&N и Lucas Oil. ПОДДЕРЖКА Работаем без выходных: помогаем с выбором товаров и размеров, быстро решаем редкие технические проблемы, принимаем сообщения о браке и оформляем возвраты. ПОЧЕМУ USmall Интернет-магазин с прямым выкупом, 100% оригиналы, тысячи брендов, свой склад, поддержка без выходных, удобный каталог, быстрая доставка в Россию. Теперь вы знаете про онлайн-магазин USmall всё. Хотите заказать товары из Америки? Ждём вас в нашем приложении USmall.
itFits
Virtually try on thousands of shoe models using augmented reality. Measure your feet to find the perfect size or for custom tailoring, and discover the best prices and promotions from various sellers.
- AR shoe try-on
- 3D shoe models
- Foot measurement
- Size determination
- Price comparison
- Promo code finder
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The itFits app is an assistant in choosing and buying sneakers, trainers, ugg boots and other footwear with unique functionality. A 3D puzzle game in the style of 2048 has been added to the application. 3D MODELS AND TRYING ON SNEAKERS IN AR The app features over 8,500 sneaker models, each of which has a detailed 3D model with highlights on the glossy surface, shiny fittings and small texture details. You can study interesting sneaker models as carefully as if you were holding them in your hands. And with the help of the augmented reality (AR) function, you can try on each pair of shoes on your feet. The app features over 20 popular sneaker and footwear brands from all over the world, including Nike, Jordan, adidas, New Balance, ASICS, Puma, Reebok, Converse, Vans, UGG, Under Armour, Saucony, Mizuno, Salomon, Li-Ning, Anta, Gucci, Balenciaga, Off-White, Louis Vuitton, Rick Owens and others. Most sneaker models have customer reviews and photos. SNEAKER PRICE AGGREGATOR The app works as a price aggregator from various online shoe stores and allows you to choose the most suitable offer for you, taking into account the price and delivery time. When you select an offer, you are redirected to the seller's website to make a purchase. You can buy sneakers that have already been brought to Russia (from reliable online stores such as Lamoda, Street Beat, SuperStep, BrandShop, etc.), or order them from abroad. Delivery from abroad is carried out from more than 10 countries, including the USA, Hong Kong (Poizon), Germany, Korea, Japan, etc. DETERMINING SHOE SIZE With the help of the application, you can determine your shoe size. For a quick measurement, just stand on an A4 sheet and point the camera at your foot. You will immediately see the length, width, fullness and Russian size of your foot. But the accuracy of such a measurement has an error of up to 2 mm. For more accurate measurements, you need to take 3 photos - the application will build a 3D model of the foot and take measurements. You will find out your Russian, European, American, English shoe sizes, as well as the fullness of the foot. At the same time, shoe sizes of manufacturers often differ from each other. The application contains data from manufacturers, with the help of which you can choose the right size of sneakers of a certain brand. CONVENIENT SHOE SEARCH The application has a large number of filters, with the help of which it is easy to find the sneakers you are interested in. For example, you can search for shoes by gender (men's or women's), brand, size, price, height, foot width, weight, season, color, purpose (running, basketball, casual, etc.), features (shock-absorbing, thick-soled, etc.) and other parameters. PROMOTIONS AND PROMO CODES FROM SELLERS The application contains promotions and promo codes from a large number of online shoe stores, thanks to which you can buy sneakers with maximum benefit. 2048-STYLE PUZZLE GAME A 2048-style puzzle game has been added to the app. Throw 3D shoe models. When two identical models collide, they transform into one higher-value model: 2, 4, 8, 16, and so on, up to 2048. The game ends when there are more than 20 shoe models on the playing field at once. Score as many points as possible to get on the highscore table. Shoe models are selected based on the filters you set in the settings. As you play, you can explore existing sneakers and other footwear models, view them in detail, and save them to your favorites. Choose your sneakers without leaving the puzzle game!
Screenshots
Verdict
The clearest difference is review sentiment: itFits at 69% against USmall's 26%. itFits also leads on rating (5.0 vs 4.1) and device support (3 vs 1). USmall's advantage is ratings volume (109 vs 2). On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
itFits holds the better App Store score, 5.0 against 4.1. That said, the two scores are not equally well evidenced: USmall has 109 ratings behind it against 2, so its average is the more settled of the two. Written reviews point the same way: 26% of USmall's written reviews are positive against 69% of itFits's.
Both ship on a similar rhythm, roughly fortnightly. The most recent releases landed on November 12, 2026 and November 4, 2026 respectively.
| Parameter | USmall | itFits |
|---|---|---|
| Price | Free | Free |
| Rating | 4.1 (109 ratings) | 5.0 (2 ratings) — better |
| Positive reviews | 25.9% of reviews | 69.2% of reviews — better |
| Number of ratings | 109 — better | 2 |
| Update frequency | Fortnightly | Fortnightly |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone | iPhone, iPad, iPod — better |
| Requires iOS | 16.6 | 12.0 — better |
| Further details — not scored | ||
| Size | 53 MB | 109 MB |
| Age rating | 4+ | 4+ |
| Developer | ShopfansRU LLC | CASH FLOW LLC |
Customer experience
USmall
itFits
Bugs and requests
USmall
Reported bugs
11 issues- Application does not load
- Application does not open after update
- Application freezes when scrolling
- Images do not load
- Application does not update
Show 6 moreShow fewer
- App crashes
- Account logs out
- Items disappear from cart
- App not working on iOS
- App not loading on Android
- Session expired error for guest accounts
Requested features
21 requests- Fix app loading issues
- Improve customer support responsiveness
- Allow order cancellation
- Add product reviews with photos
- Provide clearer size charts
Show 16 moreShow fewer
- Ensure timely refunds
- Improve app stability on iOS
- Make prices more competitive
- Provide promo code information
- Improve packaging for expensive items
- Clarify seller responsibility
- Ensure product authenticity
- Add more product categories
- Synchronize app and website functionality
- Improve user-friendliness
- Allow returns for non-defective items
- Ensure timely delivery
- Provide accurate product descriptions
- Improve support for international shipping
- Fix issues with accessing order history
- Make verification process less intrusive
itFits
Not enough reviews yet to summarise bugs or requests.
In-app purchases
USmall
No in-app purchases
itFits
No in-app purchases









