EMDR Therapy vs UNBUILT by Hatch Coaching
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
EMDR Therapy
This app simulates EMDR therapy using advanced digital techniques. It guides users through bilateral stimulation with visual, auditory, and vibration cues to help process distressing memories and reduce their emotional impact. Recommended by mental health professionals, it aims to aid recovery from trauma, depression, PTSD, and anxiety.
- Simulates EMDR therapy techniques
- Bilateral stimulation (visual, auditory, vibration)
- Guided processing of distressing memories
- Aids recovery from trauma and anxiety
- Customizable settings for user preference
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This application uses many advanced digital technics and simulates EMDR therapy. EMDR is a technique recommended by psychotherapists and Psychologists. Eye Movement Desensitization and Reprocessing (EMDR) therapy is an extensively researched psychotherapy method proven to be effective and help people recover from trauma and other distressing life experiences which are including depression, PTSD, panic disorders, anxiety. The American Psychiatric Association, the American Psychological Association, the International Society for Traumatic Stress Studies, National Alliance on Mental Illness, the Substance Abuse and Mental Health Services Administration, the U.K. National Institute for Health and Care Excellence, the U.S. Dept. of Veterans Affairs/Dept. of Defense, The Cochrane Database of Systematic Reviews, and the World Health Organization among many other national and international organizations recognize and recommend EMDR therapy as an effective treatment. First, put on your headphones, think of a traumatic and disturbing event. Follow the ball in the EMDR tool, focus on the transition of sounds in your left and right ears, and feel the vibrations. Thus, the effect of traumatic disturbing events that will provide the data flow between the right and left brain as in REM sleep will decrease. Focus on the trauma memory while simultaneously experiencing bilateral stimulation (typically eye movements), which is associated with a reduction in the vividness and emotion associated with the trauma memories. While you bring the details of that memory to mind, This tool will guide you through a series of side-to-side eye movements, auditory (with direction), and vibrations. As you learn to process the memory and related feelings it brings up, you’ll gradually be able to reframe that memory in a more positive light. Use three types of BLS: visual, auditory (with direction), and vibrations and modify your settings to suit your preferences. Eye movement desensitization and reprocessing (EMDR) is a form of psychotherapy developed by Francine Shapiro in the 1980s that was originally designed to alleviate the distress associated with traumatic memories such as post traumatic stress disorder (PTSD). In EMDR, the person being treated recalls distressing experiences whilst doing bilateral stimulation, such as side-to-side eye movement or physical stimulation, such as tapping either side of the body. According to the theory behind the approach, traumatic and painful memories can cause post-traumatic stress when you don’t process them completely. Then, when sights, sounds, words, or smells trigger those unprocessed memories, you re-experience them. The 2013 World Health Organization (WHO) practice guideline states that EMDR "is based on the idea that negative thoughts, feelings, and behaviors are the result of unprocessed memories. The treatment involves standardized procedures that include focusing simultaneously on spontaneous associations of traumatic images, thoughts, emotions and bodily sensations and bilateral stimulation that is most commonly in the form of repeated eye movements. This re-experiencing leads to the emotional distress and other symptoms recognized as post-traumatic stress disorder (PTSD). EMDR aims to reduce symptoms of trauma by changing how your memories are stored in your brain. In a nutshell, an EMDR therapist does this by leading you through a series of bilateral (side-to-side) eye movements as you recall traumatic or triggering experiences in small segments, until those memories no longer cause distress.
UNBUILT by Hatch Coaching
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UNBUILT is a guided daily practice for closing the distance between who you appear to be and how you actually live. Built from the UNBUILT Method by Hatch Coaching, it turns self-examination into a clear daily sequence: notice, return, move, reflect, and take the next honest action. START WITH A FREE FOUNDATION Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ • Seven days of guided daily practice • Daily alignment check-ins • Core meditation and physical reset • Immediate Return Now protocol for moments of drift CONTINUE THROUGH A COMPLETE YEAR WITH PREMIUM • Days 8–365 of one structured year-one journey • A distinct alignment, meditation, movement, teaching, and reflection set each day • Complete 30-Day Foundation and 28-Day Sustainment • 307-day evolving Maintenance program • Weekly evidence reviews, monthly themes, and Drift Audits • Full journal and progress history UNBUILT is not designed to help you perform a better identity. It is a place to practice alignment, tell the truth more quickly, and return to what remains. PRIVACY BY DESIGN Journal entries, check-ins, reflections, written responses, and progress are stored locally on your device in the current version of the app. Hatch Coaching does not receive or read that private content. UNBUILT Premium is available through monthly and annual subscriptions. The annual subscription includes a seven-day introductory trial for eligible new subscribers. Pricing and purchase terms are displayed by the App Store before confirmation. Subscriptions renew automatically until canceled through your Apple Account settings.
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Verdict
The clearest difference is in-app purchases: EMDR Therapy at none against UNBUILT by Hatch Coaching's 2. EMDR Therapy also leads on iOS requirement (13.0 vs 16.4). UNBUILT by Hatch Coaching's advantage is ads (none vs shown). On price, update cadence and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. UNBUILT by Hatch Coaching sells 2 in-app purchases, starting at $9.99 per month. EMDR Therapy asks for nothing beyond the download.
EMDR Therapy ships an update every 4 days, UNBUILT by Hatch Coaching every 3 days. The most recent releases landed on November 3, 2026 and October 31, 2026 respectively.
| Parameter | EMDR Therapy | UNBUILT by Hatch Coaching |
|---|---|---|
| Price | Free | Free |
| Rating | 4.3 (15 ratings) — better | — |
| Positive reviews | 88.9% of reviews | — |
| Number of ratings | 15 — better | — |
| Update frequency | Every 4 days | Every 3 days — better |
| Ads | Yes | No — better |
| In-app purchases | No — better | Yes |
| Monetization | Ad-supported | — |
| Devices | iPhone, iPad, iPod — better | iPhone, iPad |
| Requires iOS | 13.0 — better | 16.4 |
| Further details — not scored | ||
| Size | 108 MB | 52 MB |
| Age rating | 4+ | 17+ |
| Developer | Ahmet Emre Kilinc | JEFFREY PAUL HATCH |
In-app purchases
EMDR Therapy
No in-app purchases
UNBUILT by Hatch Coaching
- UNBUILT Premium Monthly$9.991 Month
- UNBUILT Premium Annual7 Days trial$79.991 Year
Questions
Is EMDR Therapy free?
Is UNBUILT by Hatch Coaching free?
Do EMDR Therapy or UNBUILT by Hatch Coaching have ads?
Which is updated more often, EMDR Therapy or UNBUILT by Hatch Coaching?
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